Built for Law Firms Brands That Have Outgrown Their Last Paid Marketing Agency.
Toulouse law firms waste €400–€800/month on poorly targeted ads. We've changed that for 47 practices in your region.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Toulouse law firms is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your law firm's ad budget is leaking. We plug it.
Toulouse's legal market is highly competitive yet digitally fragmented. Most law firms here spend €2,800/month on marketing but see only 15–20% of traffic convert to case enquiries. Google Ads for legal services in Toulouse commands CPCs of €4.50–€12.00 depending on practice area—eating margins fast. The firms winning are those running structured paid strategies across Google Ads, LinkedIn, and retargeting, not scattering budget across channels.
The 3 places Toulouse law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Their ads were generic ('divorce lawyer Toulouse'); landing page had no testimonials, no pricing clarity, and three unclear CTAs. Competitors' ads dominated local searches. Cost per enquiry was €168, eroding profitability.
Rebuilt landing pages with client testimonials, clear 'free 15-min consultation' offer, and FAQ addressing cost concerns. Separate pages for divorce vs. custody vs. mediation.
— Marie T.
Managing Partner
Read the full case study →BEFORE → AFTER
Monthly Case Enquiries · BEFORE
18 enquiries @ €168 cost/each
Monthly Case Enquiries · AFTER
52 enquiries @ €68 cost/each
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll reduce cost-per-enquiry by 40–60%, increase conversion rates from 1.5% to 5%+, and reclaim wasted ad spend. Your Toulouse market position strengthens as you attract higher-intent, lower-CAC clients.
Audit & Intelligence
We analyse your current paid campaigns, competitor strategies in Toulouse, and your website's conversion health. We identify which practice areas have profitable demand and where your ad spend is haemorrhaging.
Strategy & Targeting
We segment your audience by case type, client budget, and intent stage. For Toulouse, we build separate campaigns for corporate clients, individual cases, and local referral networks. We model CPCs and forecast cost-per-enquiry for each segment.
Creative & Landing Pages
We audit or rebuild landing pages to match ad intent, add trust signals (client testimonials, credentials, 'no upfront fee' messaging), and craft ad copy that speaks to Toulouse's specific legal pain points.
Launch & Optimisation
Campaigns go live with daily monitoring. We adjust bids, pause low-performers, scale winners, and refine targeting based on real enquiry data—not just clicks. Weekly wins reports.
Scaling & Refinement
Once profitable channels emerge, we systematically increase budget and expand to adjacent practice areas or geographies within the Toulouse metro. We A/B test new landing page copy, offer variations, and audience builds.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Toulouse law firms brand
The median law firms client after 6 months
A 12-question assessment + custom report revealing your cost-per-enquiry vs. Toulouse benchmarks, top ad spend leaks, and a prioritised 90-day roadmap to reclaim budget.
Median result across 12 law firms Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from Google Ads automated bidding?
Google's automation optimises for clicks and impressions—not enquiry quality or case value. We manually build audience segments, keyword themes, and landing page variations specific to your practice areas. We lower bids on cheap clicks and raise spend on high-intent, high-value enquiries. Our clients typically see 40–60% lower CPE than pure automation.
How long before we see results?
Quick wins (20–30% CPC reduction, better keyword targeting) appear in weeks 2–3. Meaningful conversion rate improvements (landing page redesigns, landing page + audience refinement) take 6–8 weeks to validate. Full scaling and 40–60% CPE reduction takes 4–6 months. We report weekly, so you see progress in real time.
Do you manage our Google Ads and LinkedIn accounts, or just advise?
We manage everything: campaign setup, daily bid adjustments, A/B testing, pausing underperformers, scaling winners, and weekly optimisations. You approve strategy and budget; we execute and report. Your team can focus on client work.
What if our website conversion rate is genuinely poor?
We audit and rebuild landing pages as part of our service. We've redesigned 40+ legal firm landing pages in Toulouse. If your site is the bottleneck, we fix it—usually within the €1,200–€3,500 monthly retainer. If major website rebuild is needed, we quote separately.
How do you handle seasonality and case cycles?
Legal demand isn't flat: divorce spikes post-holidays, corporate M&A peaks in Q1 and Q4, immigration cases surge year-round. We build seasonal budgets and pause/scale campaigns by practice area and month. Your budget stays constant; we redirect it to highest-opportunity windows.
FREE · NO COMMITMENT · 48HR TURNAROUND