Built for Law Firms Brands That Have Outgrown Their Last Paid Marketing Agency.
Marseille law firms waste €2,200+ monthly on ads that don't convert. We rebuild your paid strategy to win cases, not just clicks.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Marseille law firms is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad spend isn't converting. Let's fix that.
Marseille's legal market is fragmented. Competitors bid aggressively on generic terms, inflating CPCs across Google Ads. Most law firms here don't segment campaigns by case type or geography—they spray budget and hope. Local SEO demand is rising, but paid channels remain undermanaged. The firms winning are those running intent-based campaigns with tight audience targeting and conversion-optimised landing pages.
The 3 places Marseille law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They were bidding on 200+ keywords, with no segmentation by case type. CPCs averaged €4.80, conversion rate was 0.9%, and they were getting 8–10 low-quality enquiries per month. They blamed 'expensive Marseille market' and were considering quitting paid ads entirely.
Restructured campaigns into 6 tightly-themed groups: employment disputes, wrongful termination, discrimination, breach of contract, CNIL compliance, and severance negotiation.
— Anne M.
Senior Partner
Read the full case study →BEFORE → AFTER
Monthly Ad Spend ROI · BEFORE
1.1:1 (losing money)
Monthly Ad Spend ROI · AFTER
3.8:1 (highly profitable)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 3–6 months, you'll see 30–50% lower cost per lead, a conversion rate of 3–5% (vs. your current 1–2%), and a predictable pipeline of qualified enquiries. Your ad spend will work harder—fewer clicks, more cases.
Audit & Strategy Sprint
We analyse your current Google Ads, LinkedIn, and Facebook campaigns. We review your landing pages, conversion tracking, and competitor bids in Marseille's legal market. We map your case types and identify which keywords and audiences are worth bidding on.
Landing Page Rebuild
We redesign (or create) conversion-focused landing pages for each major service: employment law, M&A, IP, dispute resolution, etc. Each page includes client testimonials, case outcomes, trust signals, and a clear enquiry form. Pages are built for mobile (60% of legal searches come via mobile in Marseille).
Campaign Restructure
We rebuild your Google Ads and LinkedIn campaigns with tighter keyword grouping, audience segmentation by practice area and client type, and negative keywords to exclude time-wasters. We improve your Quality Score and lower your CPCs by 25–40% through copy and landing page alignment.
Conversion Tracking & Testing
We implement proper conversion tracking (form submission, phone call, calendar booking). We set up A/B testing on ad copy, landing page headlines, and CTAs. We configure retargeting lists to re-engage warm prospects who visited but didn't convert.
Optimisation & Scaling
Based on real conversion data, we pause underperforming campaigns, increase spend on winners, and refine targeting. We test new audiences (LinkedIn job titles, company size, intent keywords) and new creative angles. We aim for a lower CPL and higher ROAS each month.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Marseille law firms brand
The median law firms client after 6 months
See how your ad spend, CPL, and conversion rates stack up against top performers in your market. Includes competitor analysis, quick-win strategies, and a 90-day action plan.
Median result across 12 law firms Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much will this cost? Is it worth it vs. my current ad spend?
Our retainer starts at €1,200/month for strategy and optimisation (campaign management separate from ad spend). If you're currently spending €2,200/month with a 1.1:1 ROI, you're losing money. With our help, we aim for 3.5–4.5:1 ROI within 3 months. That means you'll recover our fee 3x over. Most clients stay because the ROI compounds—every month, your cost per lead drops and your pipeline grows.
Do I need to increase my ad budget?
Not immediately. First, we fix your strategy. Most Marseille firms can reduce CPL by 30–50% without increasing spend, just through campaign restructure, landing page optimisation, and smarter bidding. Once your cost per lead is healthy and conversion rate is 3%+, then scaling budget makes sense. We'll tell you when.
What if my website's already optimised? Do I still need new landing pages?
Probably. Most law firm websites are built for brand awareness, not conversion. They're generic, lack specific CTAs, and don't speak to case enquiries. A 'Contact us' form buried in a 10-page service overview won't convert at 3–5%. We build dedicated landing pages for each high-value service. These are separate from your website, designed purely for ad traffic and designed to answer one question: 'Do I want to talk to this firm about my case?'
How do you handle leads and CRM integration?
We set up full tracking from ad click → form submission → CRM entry. We integrate with your existing CRM (HubSpot, Pipedrive, Zoho, or custom) so every lead is automatically logged and assigned. We also set up lead scoring and nurture sequences so warm leads get follow-up even if your team is busy. You'll have visibility into which campaigns and keywords generate the best leads.
What if my competitor is bidding on my firm name?
Common in Marseille's legal market. First, we audit their strategy to see if they're profitable at those bids (usually they're not). Then, we either outbid them on your brand (cheap clicks, high conversion) or exclude brand bidders from your account to reduce wasted spend. We also build brand-defence landing pages that reinforce why you're better. Most brand-bidding competitors lose money and eventually stop.
FREE · NO COMMITMENT · 48HR TURNAROUND