Built for Law Firms Brands That Have Outgrown Their Last Paid Marketing Agency.
The Paris law practices hitting 7x+ ROAS aren't bidding higher on every keyword — they're bidding strategically on intent-rich queries, disqualifying tire-kickers with landing page logic, and converting traffic that actually needs legal counsel.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Paris law firms is a different game.
We’ve run Paid Marketing here. We know what it takes.
Paris law firms waste €1.8M per year on unoptimised Google Search campaigns targeting unqualified prospects
Paris's legal services market generates over €8.4 billion annually across corporate, intellectual property, real estate, and dispute resolution. Yet 73% of Paris-based law firms running Google Ads are bidding on broad match keywords, competing with every other firm in the city on generic terms like 'avocat Paris' and 'cabinet juridique', and capturing prospects with no real intent to hire. The firms winning in Paris paid media aren't outbidding competitors on commoditised keywords; they're dominating specific practice areas through precision targeting, geographic qualification, and service-specific landing pages that disqualify time-wasters before they consume consultation capacity.
The 3 places Paris law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Bidding on 'avocat Paris', 'droit des affaires', and other broad terms attracting low-intent prospects from outside target market. Consultation booking rate was 11% — most inquiries were unqualified solo entrepreneurs or price-shoppers looking for €3k contracts when the firm's minimum retainer is €35k.
Shifted 60% of budget from generic terms to 'cross-border M&A Paris', 'IP litigation Paris 8e', and 'due diligence attorney Paris' — practice-specific, high-intent keywords with 70% fewer competitors
— Philippe D.
Managing Partner, Paris M&A Practice
Read the full case study →BEFORE → AFTER
Google Search ROAS · BEFORE
2.2x
Google Search ROAS · AFTER
7.8x
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–5 months, Paris law firm clients typically reach 5–8x ROAS on Google Search with qualified consultation bookings increasing 200–300% at the same or lower ad spend. Your calendar fills with prospects who fit your practice, not with tire-kickers.
Legal Practice Audit & Keyword Clarity
We audit your current Google, Microsoft, and Meta campaigns — but more importantly, we align on practice area priorities. Which practice areas generate the highest retainer value? Which are easiest to acquire? Which geographic segments (1st–8th arr., Marais, Saint-Germain, La Défense) are highest-value? We rebuild keyword architecture around high-intent, practice-specific terms that have 60–70% fewer competitors than generic 'avocat' searches.
Landing Page Strategy & Qualification Logic
Your landing pages are the conversion engine. We build practice-specific pages that qualify prospects by budget, dispute complexity, retainer expectations, and geographic fit — so your consultation calendar fills with prospects who can actually become clients. Most Paris law firm landing pages are generic; ours are disqualification machines that filter before the phone rings.
Google Search & Microsoft Ads Restructure
We rebuild your search campaigns with tight keyword grouping by practice area, bid strategies anchored to consultation value (not clicks), and negative keyword lists that exclude time-wasters, competitors, job seekers, and unqualified geographic areas. Microsoft Ads integration targets older/corporate audiences on LinkedIn and search.
Attribution & Consultation Tracking
We implement conversion tracking that measures the full journey: click → landing page → consultation booking → engagement (retainer/project signed). Most law firms track clicks or landing page views; we track money. Your ads improve ROAS when we're optimising toward retainers, not inquiries.
Seasonal Scaling & Meta Retargeting
Once your search campaigns are profitable, we layer Meta retargeting — reaching high-intent searchers who visited your site but didn't book. We also implement seasonal bid scaling (higher budgets in Q1 and Q4 when legal disputes rise and M&A activity peaks). Monthly reporting on true consultation ROI and budget recommendations.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Paris law firms brand
The median law firms client after 6 months
See how your Paris law practice's paid media performance compares to top-performing firms — with the exact keyword strategy, landing page conversion rates, and ROAS benchmarks we see across our Paris legal portfolio.
Median result across 12 law firms Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Paris law firm spend on paid ads monthly?
A meaningful Google Ads programme for Paris law practices starts at €4,000–€6,500/month. Below that, machine learning can't gather enough consultation data to optimise bidding by practice area. Most Paris law firm clients scale to €12k–€25k/month within 6 months as ROAS improves and retainer volume increases.
Should Paris law firms bid on 'avocat Paris' or focus on practice-specific terms?
Practice-specific terms are 4–6x more profitable. 'Avocat Paris' has 45+ competitors and CPCs of €28–€52 with low intent. 'IP litigation Paris' has 2–3 competitors and CPCs of €12–€18 with high intent. Shift 70% of budget to practice areas where you have actual expertise and competitive advantage.
How long does it take to see improved ROAS from restructured Google Ads?
Most Paris law firms see measurable ROAS improvement within 4–5 weeks of campaign restructure and landing page deployment. Full impact — with attribution tracking calibrated to retainer value — appears at 3–4 months.
Do you help with Microsoft Ads targeting Paris corporate lawyers?
Yes — Microsoft Ads has strong LinkedIn integration and reaches older, corporate-focused professionals (40+) in La Défense and 8th arr. We layer Microsoft Ads alongside Google for Paris law practices targeting corporate clients and in-house counsel.
Can you help a solo practice compete with Paris's large law firms on paid ads?
Yes — solo and small practices win by being specific. You can't outbid 100-attorney firms on 'avocat Paris', but you can dominate 'family mediation Marais' or 'immigration law 11e arr.' by bidding on local, practice-specific terms. Specificity beats budget.
FREE · NO COMMITMENT · 48HR TURNAROUND