Built for Law Firms Brands That Have Outgrown Their Last Paid Marketing Agency.
Lyon law firms average €2,600 monthly spend with weak conversion funnels. We restructure campaigns so every pound and dollar pulls harder.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Lyon law firms is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Google Ads budget isn't working. Here's why.
Lyon's legal sector sits in a competitive sweet spot: ~58,000 SMBs region-wide, strong biotech and finance verticals that drive referral work, but fragmented digital presence. Law firms here typically compete on price rather than visibility—meaning paid search CPCs climb while conversion rates stagnate. The winning move isn't spending more; it's fixing targeting, landing page quality, and ad creative alignment.
The 3 places Lyon law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Client was bidding on generic 'employment lawyer Lyon' terms, bleeding €6.50 per click to competitors. 847 monthly clicks yielded only 12 enquiries (1.4% conversion). CPA was €217 per enquiry—unsustainable at their retainer margins (€2,800–€4,500/client engagement).
Segmented campaigns by practice area (unfair dismissal, discrimination, redundancy), cutting generic traffic and lowering CPCs to €3.10–€4.20.
— Marie T.
Managing Partner
Read the full case study →BEFORE → AFTER
Cost Per Enquiry · BEFORE
€217
Cost Per Enquiry · AFTER
€89
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, your Cost Per Enquiry drops 35–50%, and your Google Ads conversion rate climbs to 4–6%. Within 6 months, you're processing 60–80% more qualified case enquiries at lower total spend.
Audit & Competitive Intelligence
We pull your current Google Ads account data, analyse competitor campaigns (targeting, landing pages, bid strategies), and map the Lyon legal search landscape. We measure your current CPA, conversion rate, and keyword performance against benchmarks specific to your practice area.
Strategy & Campaign Architecture
We build a new campaign structure aligned to your high-value practice areas—not generic 'lawyer' terms. Each campaign gets its own audience, bid strategy, and landing page target. We identify underexploited keywords where CPCs are lower but intent is high (e.g., 'employment tribunal claim', 'commercial lease dispute').
Landing Page Optimisation
Your ads are only as good as where they land. We build or restructure 3–5 dedicated landing pages (one per practice area or service), each with clear problem statement, social proof (case results, testimonials), urgency triggers, and a simple enquiry form. Mobile-first design, fast load times, trust signals.
Campaign Launch & Optimisation
We launch restructured campaigns with new copy, audiences, and bid automation. First 2–3 weeks are observation mode: we monitor conversion rate, CPA, and impression share. We pause underperforming keywords, increase bids on high-converting terms, and refine audience targeting based on real data.
Scaling & Continuous Improvement
Once we've identified winning keyword clusters and ad variations, we scale spend into proven channels. We introduce bid automation, test new audience signals (customer match, similar audiences), and rotate ad creative quarterly. Monthly strategy reviews keep pace with Lyon's market shifts.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Lyon law firms brand
The median law firms client after 6 months
A simple 12-point audit tool to diagnose where your Google Ads budget is leaking. Identify quick wins, benchmark your CPA against rivals, and spot the landing page mistakes killing your conversion rate.
Median result across 12 law firms Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will I see results from restructured Google Ads campaigns?
You'll see CPC and impression share changes within 2–3 weeks as we pause underperforming keywords and increase bids on intent-rich terms. Conversion rate improvements take 6–8 weeks because we're building new landing pages and testing messaging. Most clients see a 20–30% CPA drop by week 8, and 40–60% by month 6.
We've tried agencies before. How is Omakaase different?
Most agencies optimize ads in isolation—better copy, tighter targeting, higher bids. We reverse-engineer your conversion path. We audit your landing pages, benchmark your CPA against competitors, identify keyword gaps, and build dedicated landing pages for each practice area. We don't just spend your budget smarter; we fix the entire funnel.
What if our monthly Google Ads budget is only €1,200–€1,500? Can you still help?
Yes. A smaller budget actually benefits from smarter strategy because every pound matters more. We focus on high-intent, lower-CPC keywords, tight negative lists, and niche audiences so your budget goes further. We've grown practices from €1,500/month spend to 40+ monthly enquiries by choosing keywords competitors ignore.
Do you manage our Google Ads account, or do you just advise?
We fully manage it. We restructure campaigns, set up bid automation, test ad creative, monitor conversion rate daily, and optimise continuously. You get a daily dashboard and monthly strategy reviews. You're never in the dark about what's happening or why.
How much do you charge?
Our Paid Marketing service ranges €1,200–€5,000/month depending on campaign complexity, budget size, and number of practice areas. We typically recommend starting with a 6-month commitment so we have time to test, learn, and scale winning channels. We'll custom-quote based on your current spend and goals.
FREE · NO COMMITMENT · 48HR TURNAROUND