Built for Law Firms Brands That Have Outgrown Their Last SEO Agency.
Get found by clients searching for your expertise. Rank higher, convert more enquiries, outpace competitors in Lyon's legal market.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Lyon law firms is a different game.
We’ve run SEO here. We know what it takes.
Lyon law firms rank below competitors. We fix that.
Lyon's 58,000 SMBs include a concentrated legal services cluster competing for the same high-intent searches. Most law firms in the region rely on referrals and outdated SEO, leaving search visibility to competitors. Local search demand for legal services is rising 12% year-on-year, but only firms with optimised technical foundations and authority-building strategies capture that traffic. The average law firm spends €2,600/month on digital marketing—yet rarely allocates it strategically to SEO, preferring the quick-win illusion of paid ads.
The 3 places Lyon law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked on page 2-3 for 'corporate lawyer Lyon' and 'M&A lawyer Lyon'. Competitors were capturing enquiries from growth-stage companies and mid-market businesses in the region. Google Ads spend was €3,200/month with a cost-per-lead of €280. Client needed a sustainable, scalable lead source.
Technical audit: Fixed site speed (reduced page load from 4.2s to 1.8s), implemented schema markup for legal services, and restructured navigation to emphasize M&A expertise.
— Bertrand L.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly organic enquiries · BEFORE
2-3
Monthly organic enquiries · AFTER
7-9
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you rank for 30–50 high-intent local keywords, organic traffic increases 80–150%, and enquiry volume grows by 40–60%. You reduce reliance on paid ads, improve cost-per-lead by 50–70%, and establish your firm as the trusted authority in your practice area.
Competitive SEO Audit
We analyse your current rankings, identify gaps versus top 3 competitors in Lyon, and audit your technical foundation (site speed, mobile usability, indexation). We review your backlink profile and content inventory to spot quick wins and systemic issues specific to legal services.
Keyword & Intent Strategy
We map search behaviour for your practice areas (family law, corporate, employment, etc.) across Lyon and surrounding regions. We identify high-intent keywords with lower competition where you can win quickly, and build a phased ranking roadmap.
On-Page & Technical Fix
We optimise your website's foundation: page load speed, mobile responsiveness, internal linking, schema markup for legal services, and meta tags. We restructure pages to match search intent and embed trust signals (credentials, testimonials, case results) to reduce friction.
Content & Authority Build
We create pillar content (practice area pages, guides) and topic clusters (blog posts, FAQ pages) that establish expertise and earn backlinks. For Lyon law firms, we emphasise local relevance and case-study content that demonstrates results in your specific practice areas.
Monitor, Report & Refine
We track keyword rankings, organic traffic, lead volume, and conversion rate weekly. We adjust strategy based on data, test new content angles, and report monthly progress against your baseline. SEO is iterative; we continuously improve what works.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Lyon law firms brand
The median law firms client after 6 months
Get the exact audit framework we use with law firm clients to identify ranking gaps, technical issues, and quick-win opportunities. Data-driven, actionable, built for your practice.
Median result across 12 law firms SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long does SEO take to show results for a law firm?
Expect to see initial ranking improvements (page 2-3) within 6-8 weeks. Page 1 rankings for competitive keywords typically take 4-6 months. However, traffic and enquiry volume start rising visibly around month 2-3 as authority builds. SEO is a compound investment—the longer you commit, the stronger your advantage over competitors.
What's the difference between local SEO and general SEO for law firms?
Local SEO focuses on 'lawyer near me' searches, Google Maps visibility, and location-based keywords ('divorce lawyer Lyon'). General SEO targets broader practice-area keywords ('corporate M&A lawyer'). Most law firms benefit from both. We prioritise local first (higher intent, lower competition), then expand to broader awareness keywords as your authority grows.
Will SEO reduce my Google Ads spend? Should I pause ads while doing SEO?
Yes, SEO typically reduces ads spend by 40-60% within 6 months. We don't recommend pausing ads immediately—instead, run both in parallel for the first 3 months while SEO builds. As organic rankings and traffic grow, reduce ad spend gradually and reinvest savings into content and authority-building. This approach maintains lead flow while you transition to sustainable organic growth.
How much does SEO cost? Is it more expensive than Google Ads?
Our retainers for law firms typically range €1,200–€3,500/month depending on competition level, number of practice areas, and content scope. Over 6-12 months, total cost is often equal to or less than Google Ads spend while delivering permanent, compounding results. Unlike ads, you stop paying and rankings remain—you've built an asset.
Do you guarantee page 1 rankings?
No credible SEO agency guarantees rankings—Google's algorithm changes constantly and competitors respond dynamically. We guarantee a data-driven process, transparent reporting, and measurable progress (traffic, enquiries, cost-per-lead). We've achieved page 1 for 30+ practice-area keywords across our law firm clients, and we commit to quarterly strategy reviews if results stall.
FREE · NO COMMITMENT · 48HR TURNAROUND