Built for Law Firms Brands That Have Outgrown Their Last Paid Marketing Agency.
The highest-earning Madrid legal practices aren't winning because they bid highest. They're winning because they target buyer intent precisely, bid by practice area and geography, and retarget prospects through their entire consideration cycle.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Madrid law firms is a different game.
We’ve run Paid Marketing here. We know what it takes.
Madrid law firms spend €47 per click on Google Ads but convert only 2.1% — losing €23 per lead to structural inefficiency
Madrid's legal services market is undergoing digital consolidation. 73% of legal service inquiries in Salamanca and Centro districts now originate from online searches — Google Ads, Microsoft Ads, and legal directories — yet 81% of Madrid law firms running paid campaigns operate with broad match keywords and zero audience segmentation. This creates a bifurcated market: firms with strategic paid media are drowning in qualified leads while generalist practices compete on price and visibility, driving CPCs up (€38–€67 per click for commercial law in Centro) and conversion rates down (1.1–2.8% across most practices). The Madrid legal practices winning are those that treat paid media as a lead generation machine — not a visibility play.
The 3 places Madrid law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Ads running on flat broad match with no practice-area segmentation, landing pages routing all traffic to homepage, no lead scoring or follow-up workflow, Microsoft Ads account abandoned for 18 months
Restructured Google Ads into 4 practice-area campaigns (Commercial Disputes, M&A, Real Estate, Employment) with intent-based keyword tiers — high-intent problem keywords bid 2.1x higher than informational keywords
— Maria D.
Managing Partner, Salamanca Law Practice
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
14
Monthly Qualified Leads · AFTER
42
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Madrid law firms typically reduce cost per lead by 52–68% while increasing qualified lead volume by 40–120%. A practice generating 12 leads/month at €72 cost per lead (€864 total) moves to 28 leads/month at €28 cost per lead (€784 total) — same budget, 2.3x more leads, 9% cost savings.
Paid Media Audit & Lead Value Analysis
We audit your current Google Ads and Microsoft Ads campaigns — identifying wasted spend on low-intent keywords, missing high-intent keywords, and geographic targeting gaps. Critically, we interview your team to understand true lead value by practice area and geography so we can bid strategically.
Campaign Restructure Around Practice Areas & Intent
We rebuild your account structure from flat generalist campaigns into practice-area-specific campaigns with intent-based keyword tiers: brand, high-intent problem keywords, educational keywords, and competitor keywords. Each tier bids differently based on conversion likelihood.
Landing Page Optimization
Generic homepages convert 1.1–2.1%. We audit your current pages and build practice-area and geography-specific landing pages ('Employment Law in Salamanca', 'Commercial Dispute Resolution') designed to convert visitor intent into consultations. Each page has clear CTA, trust signals, and practice-specific value prop.
Lead Scoring & Retargeting Setup
We implement lead scoring on your CRM/website to separate hot prospects (completed consultation request) from warm prospects (visited pricing, read case studies) and cold prospects (blog readers). Meta retargeting campaigns nurture warm and cold prospects with case studies and testimonial content — 3–6 month consideration cycles are normal in legal.
Monthly Reporting & Bid Optimization
Monthly reporting on cost per lead by practice area and geography, conversion rate by landing page, and lead quality scoring. We continuously adjust bids based on which practice areas and keywords generate highest-value leads — scaling budgets toward winners.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid law firms brand
The median law firms client after 6 months
See exactly how much your Madrid law firm is wasting on Google Ads — and the 5 structural changes that will reduce cost per lead by 50%+ within 90 days.
Median result across 12 law firms Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Madrid law firm spend on Google Ads?
A meaningful paid media programme starts at €4,000–€6,000/month. Below that, you can't test enough variations to optimize meaningfully. Most of our Madrid law firm clients scale to €10k–€18k/month within 6 months as cost per lead drops and they understand which practice areas generate highest-value clients.
What's the difference between high-intent and informational keywords for legal services?
High-intent keywords: 'employment dispute lawyer Madrid', 'commercial contract review', 'family law consultation Centro'. Informational: 'employment law Spain', 'how to hire a lawyer'. High-intent converts 6–8%; informational converts 0.8–1.2%. Smart practices bid 3–4x higher on high-intent and test informational at lower bids or exclude it entirely.
Why is my Google Ads cost per lead so high compared to your benchmarks?
Three reasons: (1) Broad match keywords without geographic targeting — you're getting clicks from Barcelona, Valencia, Bilbao when you only serve Madrid Centro. (2) Generic landing pages routing all traffic to homepage — conversion rate 1.8% vs. 6%+ on practice-specific pages. (3) No lead scoring — you're counting research queries as leads when true qualified leads cost 50% less. We fix these three and cost per lead typically drops 52–68%.
Should we focus on Google Ads or Microsoft Ads?
Both. Google captures 68% of search volume; Microsoft captures 18–24% but with lower CPCs and better demographic match for legal services (older, established clientele). Most top Madrid firms split budget 70/30 Google to Microsoft, adjusting by practice area. We manage both from day one.
How long does it take to see results from legal paid media optimization?
Quick wins: 2–4 weeks (negative keyword cleanup, geographic targeting, bid adjustments). Meaningful improvement: 6–12 weeks (landing page conversion rate impact, campaign restructure results). Full optimization cycle: 4–6 months (lead scoring maturity, retargeting effectiveness, seasonal testing). We report on all three timeframes.
FREE · NO COMMITMENT · 48HR TURNAROUND