Built for Law Firms Brands That Have Outgrown Their Last Social Media Agency.
128,000 SMBs in Madrid. Most law firms spend €2,800/month on digital. Few see results. We change that.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Madrid law firms is a different game.
We’ve run Social Media here. We know what it takes.
Your competitors are ranking higher on social. Here's how to win.
Madrid's legal market is fragmented across Salamanca, Gran Vía, and emerging districts—but social proof still dominates client decisions. Law firms here face a unique squeeze: Google Ads CPCs consume 30–40% of acquisition budgets, yet most lack cohesive social strategies to build organic authority. Firms that embed LinkedIn, Instagram, and community engagement outpace those relying on paid search alone. The retainer sweet spot (€1,200–€6,000/mo) demands measurable case intake within 90 days, not vanity metrics.
The 3 places Madrid law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Firm was losing high-ticket corporate clients to larger Barcelona competitors. Google Ads cost them €2,200/mo but drove only 2–3 inquiries/month (CPL €900). Partners had no social presence. Referrals were the only consistent revenue driver, capping growth.
Built LinkedIn authority for 3 key partners: 2 posts/week on M&A trends, startup funding updates, Madrid tech ecosystem insights.
— Isabel M.
Managing Partner
Read the full case study →BEFORE → AFTER
Monthly Case Inquiries · BEFORE
2–3 (mostly referrals)
Monthly Case Inquiries · AFTER
18–22 (50% from social, 30% from organic search, 20% referrals)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, your firm generates 12–20 qualified case inquiries per month from social media and organic search—at a cost per acquisition 40–60% below Google Ads. You've built a trusted community on LinkedIn and Instagram that referrals and prospects recognize, reducing your dependence on paid ads and accelerating sustainable growth.
Audit & Strategy Sprint
We analyze your current social presence, competitor positioning in Madrid's legal market, and your website's conversion funnel. We map your ideal client profile (corporate counsel, in-house, SMB owner) and identify which social channels they use.
LinkedIn Authority Build
We create and schedule high-intent content on LinkedIn—case insights, legal updates, thought leadership—optimized for Madrid's business community. Personal profiles of partners are activated to amplify reach and establish founder credibility.
Community-First Content Engine
Instagram and TikTok content humanizes your firm: behind-the-scenes, client success stories (anonymized), quick legal tips, local Madrid legal news commentary. Content balances education and approachability—builds community before the ask.
Paid Social Amplification & Retargeting
We run targeted Meta Ads (Instagram/Facebook) to warm audiences: website visitors, past inquiries, lookalike audiences of ideal clients. Ads promote your best-performing organic content and lead magnets (free legal guides, consultation offers)—lower CPC, higher trust conversion.
Measurement, Optimization & Scaling
Monthly strategy reviews: we track case inquiries traced to social, cost per inquiry, engagement rates, and audience growth. We iterate creative, timing, and audience targeting. Successful campaigns scale; underperformers pivot. You see ROI within 90 days.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid law firms brand
The median law firms client after 6 months
A practical, 22-page guide used by Madrid's top-performing law firms to generate 15+ qualified case inquiries per month from social media—without relying on expensive Google Ads. Includes strategy templates, content calendar, audience frameworks, and case study data specific to Madrid's legal market.
Median result across 12 law firms Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see case inquiries from social media?
Most firms see first attributable inquiries within 4–6 weeks (from retargeting campaigns and initial organic reach). Sustained, predictable monthly pipeline typically emerges by month 3. Content builds authority over time—we're not buying traffic, we're earning it. Early quick wins on retargeting fund the longer organic authority play.
Can you guarantee X number of cases closed?
No. We guarantee qualified inquiries, conversion rates, and cost per inquiry—metrics we control. Whether an inquiry becomes a client depends on your case fit, fees, and sales process. We track end-to-end attribution so you see where leads come from and can optimize your own follow-up process. Transparency over false guarantees.
Do you manage our Google Ads as well, or just social?
We focus on social media, content, and organic. Many clients use us to reduce reliance on Google Ads (cutting spend 40–60%), but we don't manage paid search directly. If you want integrated paid ads alongside social, we partner with trusted PPC specialists in Madrid or recommend trusted agencies. Our sweet spot is earned and owned media.
How much should we budget for social media marketing?
Most Madrid law firms we work with commit €1,200–€3,500/month (agency retainer + paid social). This covers content creation, community management, ad spend, and strategy. We typically recommend starting at €1,800/mo (€500 content, €800 paid social, €500 strategy/reporting), scaling based on results. We're ruthless about ROI—if it's not working, we pivot.
What if our firm is too niche (e.g., immigration law, IP, tax)?
Niche practices are ideal for social media. Smaller, highly specific audience = easier targeting, higher intent, less competition. Immigration law firms, IP specialists, and tax advisors we've worked with see 2–3x faster conversions because their audience is concentrated and self-selecting. We've built successful strategies for 6+ niche practices in Madrid.
FREE · NO COMMITMENT · 48HR TURNAROUND