Built for Law Firms Brands That Have Outgrown Their Last SEO Agency.
Madrid's legal market is fragmented across labour law, family law, corporate litigation, real estate, and immigration. Firms with local SEO authority fill their case loads before their competitors even see the inquiry.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Madrid law firms is a different game.
We’ve run SEO here. We know what it takes.
8,400+ lawyers in Madrid compete for clients on Google — but only 180 rank in the top 10 for their practice area
Madrid is Spain's dominant legal services hub, with 3.3 million residents and over €2 billion in annual legal services spending. According to local search data, 68% of Madrid residents now search Google to find a lawyer before making an inquiry — up from 41% in 2021. Law firms with strong local SEO and practice-area-specific content attract 4.2x more qualified leads than those relying solely on referral networks and Bar association listings. Solo practitioners and small firms compete effectively against larger firms by dominating hyper-local searches in districts like Salamanca, Chamberí, and Centro.
The 3 places Madrid law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing against established labour law practices and large corporate firms for searches from Madrid residents seeking employment law representation
Built 10 practice-area and district-specific landing pages targeting labour law searches across Salamanca, Chamberí, and Centro (e.g., 'abogado laboral Salamanca', 'lawyer employment contract issues Madrid')
— Carlos M.
Senior Partner, Salamanca Labour Law
Read the full case study →BEFORE → AFTER
Monthly new case inquiries from organic search · BEFORE
4
Monthly new case inquiries from organic search · AFTER
28
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 8–12 months, your Madrid law firm appears in the local pack and top organic results for your practice area — consistently generating 18–44 new case inquiries per month.
Madrid Legal SEO Audit
We audit your GBP, website, and citation profile against the top 5 competing law firms in your practice area and district.
Technical & Local Foundation
We fix technical issues — site speed, legal schema, mobile optimisation, citation consistency across Spanish legal directories.
Practice-Area & District Content Build
Practice-area-specific, district-focused content pages for the exact searches potential clients make in Madrid.
Authority & Citation Building
Spanish legal directory citations, Colegio de Abogados de Madrid listings, legal publication mentions, local business citations.
Case Inquiry Attribution & Refinement
Monthly reporting on rankings, organic traffic, and new case inquiries with cost-per-acquisition analysis.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid law firms brand
The median law firms client after 6 months
See how your law firm compares to the top-ranking firms in your practice area.
Median result across 12 law firms SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does legal SEO cost for a Madrid law firm?
Madrid legal SEO retainers typically run €1,900–€5,200/month. Our packages start at €1,800/month with a 6-month minimum commitment.
How long before we see new case inquiries from SEO?
Most Madrid law firms see first incremental inquiries within 60–90 days. Meaningful volume (15–25 inquiries/month) takes 7–10 months.
Can a solo practitioner compete with large law firms on Google in Madrid?
Yes — absolutely. Solo practitioners dominate district-specific and practice-area-specific searches. A labour law solo in Salamanca can rank above 20-person firms competing nationally.
Which practice areas are most competitive in Madrid?
Labour law, family law (divorce), and immigration law are highly competitive. Real estate and corporate law have moderate competition. Niche areas (intellectual property, competition law) have low competition.
Do you work with individual lawyers or only law firms?
Both — solo practitioners, 2–3 person teams, and larger firms. Our strategy adapts to your firm size and resources.
FREE · NO COMMITMENT · 48HR TURNAROUND