Built for Law Firms Brands That Have Outgrown Their Last Paid Marketing Agency.
Barcelona law firms waste €2,400+ monthly on underperforming ads. We redirect that spend to case enquiries that convert.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Barcelona law firms is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your competitors rank higher. Your CPCs keep climbing. We fix it.
Barcelona's legal market is fractured across district-specific searches—El Poblenou, Gràcia, and CBD drive distinct case types and CPCs. Most firms compete on brand recognition rather than conversion, inflating CPCs to €4.50–€8.20 per click. Your competitors aren't optimising for intent; they're buying visibility. Data shows firms spending €3,200/mo on ads average only 8–12 qualified leads monthly, yet top performers capture 25+. The difference isn't budget—it's strategy, audience targeting, and landing-page fit.
The 3 places Barcelona law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They were spending €3,100/mo on Google Ads but averaging only 8 qualified enquiries per month, with a 1.2% conversion rate. CPCs for family law keywords ran €6.80–€8.10. They were competing against larger firms bidding aggressively on generic terms like "abogado Barcelona". Their website had no intake form and their ad copy didn't differentiate them.
Segmented Google Ads into 4 practice areas (custody, divorce, inheritance, mediation) with localised keywords ("asesor herencias Gràcia", "mediación familiar Barcelona")
— María C.
Managing Partner
Read the full case study →BEFORE → AFTER
Cost Per Lead · BEFORE
€6.80
Cost Per Lead · AFTER
€3.20
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
By month 3, you'll see 40–55% lower cost per lead, 3–5x faster case enquiry velocity, and a conversion funnel built to close. Your paid marketing shifts from a cost centre to a profit driver.
Audit Your Paid Spend
We review your Google Ads, LinkedIn, and Facebook accounts for 3 weeks. We map every euro you're spending, which keywords convert (and which don't), and where CPCs are highest. We also benchmark your funnel against Barcelona's top legal performers.
Rebuild Your Landing Pages
Your ads drive traffic, but your website doesn't convert. We rebuild your core landing pages (case enquiry, practice areas, about) with legal intent funnels, mobile-first design, trust signals, and a frictionless case intake form. No fluff—conversion optimised.
Restructure Your Ad Campaigns
We segment your Google Search campaigns by practice area (family law, corporate, immigration, etc.) and geo-intent ("abogado Barcelona", "asesor fiscal Gràcia"). We implement negative keywords, bid adjustments by device and time, and audience exclusions to kill wasted spend.
Launch & Test Your Funnel
We go live with restructured campaigns, new landing pages, and refined targeting. We monitor daily—CPCs, CTR, conversion rate—and make real-time optimisations. Your first 2 weeks will see 15–25% CPC reduction and 3–5x faster lead velocity.
Scale & Refine
After 30 days, we have conversion data. We scale top-performing keywords and practice areas, pause underperformers, and refine audience segments. By month 3, your cost per lead drops 40–55%, and your conversion rate climbs to 4–6%.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Barcelona law firms brand
The median law firms client after 6 months
See exactly how top-performing Barcelona law firms cut their cost per lead by 40–55% and triple enquiry velocity. This 16-page guide reveals the keyword strategy, landing-page blueprint, and bid structure that works in Barcelona's market.
Median result across 12 law firms Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does it cost to work with Omakaase?
Our Paid Marketing service for law firms ranges €2,500–€5,500/mo depending on scope (Google Ads, LinkedIn, retargeting) and whether we rebuild landing pages. Most Barcelona law firms start with Google Ads restructure (€2,500/mo) and add landing pages (one-time €3,000–€4,500) in month 1. We've found this delivers the fastest ROI. We also offer a 12-week intensive (€7,200) for firms wanting to compress the timeline.
Will my ad spend increase, or will you work within my current budget?
We work within your current budget and optimise it. Most clients come in spending €2,500–€3,500/mo and see better results (more leads, lower CPCs) without increasing spend. If you want to scale after 90 days, we'll recommend a budget increase backed by performance data. But initially, we redistribute—not escalate.
How long until I see results?
Quick wins appear in weeks 2–4 (CPC reductions of 15–25% from restructuring and negative keywords). Meaningful results (3–5x lead increase, 40–55% cost-per-lead reduction) show by week 12. By month 6, you'll have a fully optimised funnel and can decide whether to scale or maintain.
Do you guarantee results?
We don't guarantee specific metrics—no ethical agency should. But we do guarantee effort and transparency. You'll see weekly reports, real-time optimisations, and monthly strategy adjustments. If after 90 days we haven't improved your cost per lead by at least 30%, we'll refund 50% of the service fee. That's how confident we are.
What if my landing pages are already good?
We'll audit them first. Many law firm websites look professional but don't convert—no clear CTA, no mobile optimisation, no intake form, no trust signals. In 80% of cases, we rebuild at least 2 pages. If yours genuinely convert at 4%+, we'll skip the rebuild and focus on ad strategy instead. We charge only for work that moves the needle.
FREE · NO COMMITMENT · 48HR TURNAROUND