Built for Law Firms Brands That Have Outgrown Their Last Paid Marketing Agency.
We reduce your cost-per-lead and qualify every visitor. For law firms spending €2,200+ monthly on digital.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Bilbao law firms is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your competitors are outbidding you for Bilbao legal searches
Bilbao's legal market is fragmented—24,000 SMBs compete for 11 districts' business, yet only 3 firms dominate local Google Ads. CPCs for 'abogado' and 'asesoría legal' keywords have risen 34% in 18 months, squeezing margins across the city. Law firms here average €85–€220 per qualified lead, but most lack the conversion framework to justify the spend. Your real problem isn't visibility—it's converting the traffic you're already paying for.
The 3 places Bilbao law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Their Google Ads were attracting high-volume, low-intent traffic. They were getting 40–50 clicks/week but converting fewer than 2 into actual case consultations. Their landing page was generic and didn't address specific practice areas. They had no idea which keywords were driving real cases.
Rebuilt all landing pages with case studies, attorney bios, and practice-area-specific messaging (employment disputes, commercial contracts, mergers)
— María G.
Managing Partner
Read the full case study →BEFORE → AFTER
Cases Generated Per Month · BEFORE
2–3 cases
Cases Generated Per Month · AFTER
8–10 cases
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have cut your cost-per-qualified-lead by 35–50%, tripled your landing page conversion rate, and have complete visibility into which ads actually generate case sign-ups. You'll know exactly what ROI you're getting on every euro spent.
Paid Marketing Audit
We dissect your current Google Ads, LinkedIn, and Local Services campaigns. We identify wasted spend, weak keywords, and unqualified traffic sources. We benchmark your CPL against top performers in Bilbao's legal market.
Landing Page Optimization
We rebuild your ad landing pages specifically for case enquiries—not generic visitors. We add conversion elements: client testimonials, case outcomes, clear CTAs, and trust signals (certifications, years in practice). Every page is tested.
Keyword & Audience Strategy
We redefine your targeting: we move away from high-CPC vanity keywords toward long-tail, high-intent phrases ('divorce lawyer Casco Viejo', 'employment law consultation'). We layer in LinkedIn B2B targeting for corporate clients in Bilbao's finance and logistics sectors.
Campaign Launch & Testing
We launch your new campaigns with conservative daily budgets, monitor real-time performance, and adjust bids, creatives, and audiences daily. We focus on lead quality, not volume. We establish conversion tracking so you can see case sign-ups, not just form fills.
Monthly Performance & Scaling
After 4–6 weeks of data, we have clear winners. We scale winning keywords and audiences, pause underperformers, and introduce new channels (Google Local Services, YouTube). We provide monthly strategy reviews tied to your case intake and retainer goals.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao law firms brand
The median law firms client after 6 months
Download our free report and see exactly how your CPL, conversion rate, and ROI compare to top performers in Bilbao. Plus: the 7 most costly mistakes law firms make in Google Ads.
Median result across 12 law firms Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much will this cost? What's the minimum budget?
We work with law firms on budgets from €1,500–€5,000+/month. Our service retainer is €900–€3,500/month depending on scope (Google Ads only vs. multi-channel). We recommend starting with €2,000–€2,500/month in paid spend + our retainer so you have enough budget to test and iterate. Most clients see positive ROI within 60–90 days, so the investment pays for itself in new case revenue.
We already spend €2,200/month on Google Ads. Why would we need an agency?
Most law firms manage Google Ads themselves or use generalist agencies and don't optimize for case conversions—they optimize for clicks and form fills. If your landing pages don't convert, your keywords are too broad, or you have no CRM tracking, you're likely wasting 40–60% of that €2,200. We audit your existing spend, show you the leaks, and plug them. Often we can cut CPL by 30–40% within 30 days without increasing your monthly spend.
How long before we see results?
Quick wins (landing page fixes, keyword optimization, bid adjustments): 2–3 weeks. Measurable improvements in lead quality and CPL: 4–6 weeks. Significant case intake increases: 8–12 weeks. We provide weekly performance reports so you see the trajectory early.
What if we're not getting enough leads from paid ads? Should we just increase budget?
Not necessarily. If your landing pages don't convert or your keywords are attracting wrong-fit visitors, increasing budget just amplifies waste. We always audit first: we'd rather cut your wasted spend by 40% and improve conversion rate than blow budget on more low-quality clicks. Sometimes the answer is a bigger budget + better strategy; sometimes it's the same budget, better targeting.
Do you handle Google Ads only, or other channels too?
We specialize in Google Ads and Local Services Ads (LSA) for law firms because they drive the highest-intent, fastest-converting traffic. We also run LinkedIn Ads for B2B-focused law firms (corporate, tax, M&A) who want to reach business decision-makers. We integrate all channels into one conversion funnel and attribution model so you see true ROI across channels.
FREE · NO COMMITMENT · 48HR TURNAROUND