Built for Healthcare Brands That Have Outgrown Their Last Paid Marketing Agency.
Sheffield healthcare businesses waste £2,400 annually on unfocused ad spend. We make every pound count.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Sheffield healthcare is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your competitors are bidding on 'dentist near me'. Are you?
Sheffield's 28,000 SMBs include over 1,200 healthcare providers competing for the same patient search terms. Most rely on outdated website traffic and organic reach—while competitors dominate Google Ads and Maps placement. Patient acquisition costs in healthcare are rising 12% YoY, making precision targeting non-negotiable. The providers winning now aren't the biggest; they're the ones with systematic paid strategies and consistent review generation.
The 3 places Sheffield healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked #4–5 on Google for 'emergency dentist Sheffield'; received 8–12 enquiries/month; competitors with higher review counts ranked #1–2 and captured 40+ enquiries
Launched Google Local Services Ads + Search campaign targeting 'emergency dentist', 'same-day appointment', 'NHS dentist near me'
— Sarah M.
Practice Owner
Read the full case study →BEFORE → AFTER
Monthly Patient Enquiries · BEFORE
11
Monthly Patient Enquiries · AFTER
32
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll own a predictable paid marketing machine: consistent patient enquiries from Google, a review profile that builds trust, and the data to know exactly which marketing pound generated which patient.
Audit & Competitor Intelligence
We map your current Google Ads performance, review competitor spend, and analyse which local keywords drive patient enquiries in Sheffield. We'll identify the specific search terms your patients use—'emergency dentist', 'private GP appointments', 'physio Kelham Island'—and where your ads (if any) are falling short.
Strategy & Bid Architecture
We design a phased paid strategy across Google Ads (Search, Local Services, Display) tailored to your patient acquisition cost targets. We structure your campaigns by patient type, service line, and intent level—ensuring every pound targets high-conversion searches first.
Landing Page & Messaging Optimisation
Your ad clicks only convert if the landing experience matches ad intent. We audit and refine your website messaging, mobile usability, and booking flows—ensuring patients who click your ads see exactly what they searched for and can book in 2 clicks.
Launch, Monitoring & Review Generation
Campaigns go live with daily monitoring. Simultaneously, we activate your review generation system—automated post-appointment requests, in-practice signage, SMS/email reminders—to build the social proof that boosts ad Quality Scores and patient trust.
Optimisation & Scale
After 4–6 weeks of data, we refine bids, pause underperforming keywords, and scale high-converting campaigns. We report on patient acquisition cost, cost per booking, and ROI—then reinvest savings into channels driving the best-quality leads.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Sheffield healthcare brand
The median healthcare client after 6 months
A practical 15-point checklist used by top-performing clinics in Sheffield to audit their Google Ads setup, identify revenue leaks, and benchmark against competitors—plus the exact review generation system that increases patient trust by 300%.
Median result across 12 healthcare Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Sheffield healthcare practice spend on Google Ads monthly?
It depends on your service type and market position. Small practices see ROI at £800–£1,500/month; larger clinics invest £2,500–£4,000. We'll calculate your breakeven point based on average patient lifetime value and competitive landscape in your area. Most clients recoup investment within 8–12 weeks.
We already tried Google Ads. It didn't work. What's different about your approach?
Most agencies launch campaigns and leave them on autopilot. We audit why your previous campaigns failed—usually poor landing page alignment, no review strategy, or bidding on the wrong keywords. Then we rebuild with a system designed specifically for patient acquisition in Sheffield's market.
How long before we see patient enquiries from paid ads?
First enquiries typically arrive within 2–3 weeks of launch. By week 6, we have enough data to optimise and scale. By week 12, the system is refined and predictable. Patience is key—healthcare decisions are slower than e-commerce, so 90 days is our standard performance window.
What if we don't have a good website? Can you still run ads?
You can run ads to a poor website, but conversion rates will tank and cost per lead skyrockets. We typically include landing page optimisation in the first 4 weeks—mobile fixes, clearer messaging, faster booking process. If a full rebuild is needed, we'll recommend that upfront.
Do you manage Google Business Profile and reviews as part of paid marketing?
Yes. Google Business Profile optimisation and review generation are essential to paid strategy—they improve your Quality Score (which lowers ad costs) and build patient trust. Both are included in our core engagement.
FREE · NO COMMITMENT · 48HR TURNAROUND