Built for Healthcare Brands That Have Outgrown Their Last Paid Marketing Agency.
The highest-performing Paris clinics, medtech firms, and healthcare networks aren't spending more on ads — they're reaching only patients actively seeking treatment, using symptom-based keywords that competitors ignore, and converting inbound calls into appointments at 4–6x the rate of industry average.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Paris healthcare is a different game.
We’ve run Paid Marketing here. We know what it takes.
Paris healthcare organisations lose €340k annually through misdirected ad spend on non-patient searches
Paris healthcare market spans private clinics (arrondissements 8th, 16th, 1st), public hospitals, dental chains, medtech sales, and pharmaceutical B2B. Yet 74% of Paris healthcare organisations running Google Ads are using broad keywords ("doctor", "clinic"), paying €45–€120 per click for traffic that converts at 2–3%. Meanwhile, symptom-based searchers ("lower back pain Paris", "cosmetic surgery consultation") convert at 12–18% and cost €18–€35 per click. The margin between wasted spend and profitable spend is structural misalignment — not budget size.
The 3 places Paris healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Campaigns targeting broad keywords like "dentist Paris" and "dental clinic" were attracting information seekers, not patients ready to book. Form abandonment was 78%, and most clicks came from non-local searches. No conversion tracking on actual appointment bookings.
Implemented call tracking and appointment booking conversion tracking in GA4 — revealed actual cost per appointment was €680, not the €35 'lead cost' platform metrics claimed
— Marie C.
Practice Manager, Paris Dental Group
Read the full case study →BEFORE → AFTER
Cost Per Appointment · BEFORE
€710
Cost Per Appointment · AFTER
€284
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Paris healthcare clients typically see 35–55% reduction in cost per qualified lead, 40–70% improvement in appointment conversion rates, and 3–5x increase in monthly appointment attribution — while maintaining or reducing total ad spend.
Healthcare Paid Media Audit & Intent Mapping
We audit your Google Search, Display, and Meta campaigns — identifying keyword intent misalignment, wasted spend on low-intent searches, and conversion path bottlenecks. We map your target patient journey by condition/service and identify the keyword tiers where your ads should and shouldn't appear.
Conversion Tracking & Landing Page Alignment
We implement appointment booking conversion tracking in GA4 (form submission, phone call tracking, booking confirmation), audit landing pages for message-to-offer alignment, and optimise form experience to reduce drop-off. Without accurate conversion data, you're optimising blind.
Campaign Restructure: Intent-Based Keyword Architecture
We rebuild search campaigns into intent tiers — brand/service searches (high conversion), symptom/condition + location searches (high conversion), competitive searches, and informational searches (low/no conversion). Each tier gets dedicated budgets, match types, and landing pages. Negative keywords eliminate non-converting searches.
Display Remarketing & Warm Audience Setup
We build segmented display and Meta remarketing audiences — site visitors, form starters, blog readers by topic, and service-page visitors. Each segment gets tailored messaging and bid strategy. Display moves from awareness-only to conversion-focused without losing reach.
Ongoing Optimisation & Monthly Appointment Reporting
Monthly reporting on actual appointments booked via paid ads, cost per appointment by campaign/keyword tier, and clear budget reallocation recommendations. We optimise based on appointment value and conversion rate, not platform metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Paris healthcare brand
The median healthcare client after 6 months
See how your Paris healthcare organisation's paid media performance compares to top-performing clinics and medtech firms — with appointment conversion rates, cost-per-lead benchmarks, and the exact keyword strategies we see winning in Paris.
Median result across 12 healthcare Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
What's a realistic monthly ad spend for a Paris healthcare practice?
For meaningful results, a Paris healthcare practice should plan €6,000–€12,000/month in ad spend. Below €5,000, Google's algorithms struggle to optimise appointment conversion data. Most of our Paris healthcare clients scale to €18k–€35k/month as cost per appointment improves and they expand to new services or locations.
How do you measure success in healthcare paid ads if patients don't convert online?
We implement phone call tracking (both clicks and recorded calls), appointment booking form submission tracking, and CRM integration. These create a complete picture: which campaigns drive calls, which calls convert to appointments, and which appointments convert to paying patients. That's our true conversion metric.
Should we focus on Google Ads or Meta Ads for a Paris healthcare clinic?
Google Search Ads capture high-intent patients actively searching for your service ("root canal Paris 6th"). Meta reaches broader audiences with educational content and builds awareness. Top-performing Paris clinics use both — typically 70% budget to Google Search, 30% to Meta/Display — adjusting based on booking funnel performance.
How do we avoid wasting money on non-patient clicks?
Intent-based keyword segmentation and aggressive negative keywords. We build separate campaigns for brand searches (high intent), symptom/condition + location searches (high intent), and comparison searches (lower intent). Non-patient keywords like 'images', 'cost', 'diagnosis' get added to negative keyword lists to prevent irrelevant clicks.
What's the difference between a lead and a qualified lead in healthcare?
A lead is anyone filling out a form or calling. A qualified lead is someone who actually books an appointment, attends it, and becomes a paying patient. We measure cost per qualified lead (actual patients), not cost per click or form submission — the metric most agencies use.
FREE · NO COMMITMENT · 48HR TURNAROUND