Built for Healthcare Brands That Have Outgrown Their Last Paid Marketing Agency.
38,000 healthcare SMBs in Toulouse metro spend €2,800/month on ads that don't convert. We make every pound work harder.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Toulouse healthcare is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your competitors rank higher on Google Maps. We fix that.
Toulouse's healthcare sector is fragmented across clinics, practices, and biotech-adjacent services—each competing locally for patient acquisition on Google Maps and search. Most practices allocate budget reactively, without testing channel effectiveness or optimising for patient intent. The real opportunity: 73% of patient searches happen on mobile before clinic hours, yet most Toulouse healthcare websites fail mobile experience tests. Paid marketing isn't expensive—unfocused paid marketing is.
The 3 places Toulouse healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ads were running on generic keywords ('doctor Toulouse') with no location targeting; landing page was a static 'About Us' page that didn't address mobile patients seeking urgent appointments. Maps rating was 3.4 stars—competitors ranked above them.
Implemented location-specific Google Local Services Ads and search campaigns targeting 'urgent care near [district name]' and 'same-day doctor appointment Toulouse'.
— Dr. M.
Medical Director
Read the full case study →BEFORE → AFTER
Cost per appointment booked · BEFORE
€156
Cost per appointment booked · AFTER
€68
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll see 35–60% lower cost per patient lead, a 4.2+ star Google rating, and clear visibility into which ads drive real bookings. Within 6 months, your monthly patient acquisition cost stabilises at your target, and your clinic becomes the local leader in search and Maps rankings.
Audit & Market Mapping
We analyse your current ad spend, competitor positioning on Google Maps and search, and patient journey from mobile click to booking. We map local keywords (e.g., 'dentist near Capitole', 'physiotherapy Toulouse') and identify gaps in your landing page experience vs. top performers in your specialty.
Strategy & Channel Selection
Based on audit findings, we design a paid marketing mix (Google Local Services Ads, search, Meta, or review ads) tailored to your patient profile and local market. We set realistic CPL targets and define what a 'converted lead' means for your clinic (appointment booked, consultation request, etc.).
Landing Page & Copy Testing
Your current website likely loses 40–60% of paid traffic due to slow mobile load or misaligned messaging. We build (or optimise) conversion-focused landing pages for each patient segment and ad campaign, then A/B test headlines, CTAs, and proof elements.
Launch & Review Acceleration
We deploy campaigns across chosen channels with hospital-grade tracking (GA4, call tracking, CRM integration). Simultaneously, we implement a post-appointment review request system—SMS, email, and in-app—to build your 4.5+ star rating and organic credibility.
Optimisation & Monthly Reporting
Weekly bid adjustments, keyword pruning, and audience refinement based on real conversion data. Monthly strategy calls review CPL trends, ROAS by channel, and review growth. We reallocate budget toward your top-performing channels and pause underperformers—ensuring every euro earns its keep.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Toulouse healthcare brand
The median healthcare client after 6 months
Enter your current ad spend, patient acquisition cost, and specialty. We'll show you exactly how much revenue you're leaving on the table—and the quickest path to 50%+ cost-per-lead reduction.
Median result across 12 healthcare Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a healthcare practice in Toulouse spend on paid marketing monthly?
Most Toulouse health practices spend €2,100–€4,500/month depending on specialty and competition. We recommend starting with €2,800–€3,500 and scaling based on proven ROI. Practices treating urgent or high-value conditions (surgery, dentistry, physio) often justify higher budgets faster. We'll calculate your ideal spend based on patient lifetime value and acquisition targets.
Which paid channels work best for healthcare in Toulouse?
Google Local Services Ads and Google Search rank first (82–84% effectiveness), followed by Google Maps optimization with review ads (76%), then Meta/Facebook (68% for awareness and retargeting). The mix depends on your specialty—emergency/urgent care thrives on search; routine check-ups and wellness benefit from Meta. We test all three and allocate budget to the winners.
How long until we see results?
Quick wins (improved landing page conversions, Maps visibility bump): 3–4 weeks. Meaningful ROI (35%+ CPL reduction, review rating improvement, steady patient flow): 8–12 weeks. Full optimization and budget scale: 4–6 months. We report weekly on progress so you're never in the dark.
We've tried Google Ads before and it was expensive. Why would this be different?
Expensive ads usually mean poor landing page alignment, zero conversion tracking, or unfocused keyword strategy. You were paying €150–€200 per lead because the system couldn't tell which clicks mattered. We fix the entire funnel—keywords, ad copy, landing page, tracking—so you see exactly why someone clicked and whether they booked. Cost drops because efficiency improves, not because we negotiate with Google (we can't).
What if we already have a marketing person handling ads in-house?
Great—we often work alongside internal teams. We either audit what's running and recommend improvements (you keep control), or we take the wheel entirely and train your team on our methods quarterly. Many Toulouse practices find that outsourcing paid strategy and optimization frees their in-house team to focus on content, reputation management, and patient retention—where they add more value.
FREE · NO COMMITMENT · 48HR TURNAROUND