Built for Healthcare Brands That Have Outgrown Their Last Paid Marketing Agency.
58,000 SMBs in Lyon compete for patient attention. We make every pound and dollar work harder—with proven B2B paid strategies.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Lyon healthcare is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your healthcare ads aren't converting because your competitors own Google.
Lyon's healthcare sector—from biotech firms in Part-Dieu to independent practitioners—spends €2,600/month on digital marketing, yet 70% never see systematic patient acquisition. Google Maps visibility determines patient flow. Most healthcare businesses lack a coherent paid strategy, leaving competitor ads to dominate search results. Omakaase specialises in converting that wasted spend into consistent patient leads.
The 3 places Lyon healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending €2,800/month on Google Ads with no system. Cost per patient was €280; competitors appeared first on Maps. No reviews strategy—only 8 Google reviews vs. competitor's 92.
Restructured Google Ads into 7 intent-focused campaigns (emergency dentistry, cosmetic, implants) with location-specific negative keywords to block wasted clicks.
— Dr. Marie L.
Practice Manager
Read the full case study →BEFORE → AFTER
Monthly Patient Acquisitions via Ads · BEFORE
12–15 patients/month
Monthly Patient Acquisitions via Ads · AFTER
38–42 patients/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you'll see a 40–60% reduction in cost per patient acquisition and 3–5x return on paid ad spend. Your Google ranking improves, patient reviews climb, and your marketing team has a repeatable, data-driven system that works month after month.
Audit Your Paid Landscape
We analyse your current Google Ads, Facebook campaigns, and competitive positioning in Lyon's healthcare market. We map where your budget leaks and identify which competitor keywords are stealing your patients. This includes review audit, website conversion analysis, and local services ranking review.
Build Intent-First Strategy
Based on Lyon-specific search demand and your patient demographic, we design a paid strategy that captures high-intent keywords (e.g., 'cardiologue Part-Dieu', 'consultation gynécologue urgence'). We identify which channels—Google Ads, Local Services Ads, or LinkedIn—will deliver the lowest cost per patient acquisition for your specific practice.
Launch Optimised Campaigns
We build and launch Google Ads campaigns with healthcare-specific landing pages, A/B-tested ad copy, and location-based negative keywords to exclude wasted clicks. All creative and targeting follows healthcare compliance (ANSM/RGPD standards). Campaigns go live with daily monitoring.
Install Review Generation System
We set up an automated review request system integrated with your patient touchpoints (post-appointment SMS/email). This builds social proof within 6–8 weeks. We also optimise your Google Business Profile for Local Services Ads eligibility, which Lyon healthcare practices often leave untapped.
Optimise & Scale
Weekly performance reviews. We pause underperforming keywords, scale winning ad sets, refine landing pages based on real patient behaviour, and adjust budgets toward highest-ROI channels. Monthly strategy sessions keep you aligned with market shifts and seasonal demand in Lyon's healthcare sector.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Lyon healthcare brand
The median healthcare client after 6 months
Get a detailed breakdown of your Google Ads, Facebook campaigns, and competitor positioning—plus a 90-day roadmap to acquire patients at 50% lower cost. No pitch. Just data.
Median result across 12 healthcare Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Lyon healthcare practice spend on paid marketing per month?
Most healthcare SMBs in Lyon spend €1,500–€4,000/month. We recommend starting with €1,800–€2,500 and scaling based on ROI. Even €1,200/month, optimised correctly, can generate 15–25 qualified patient leads. We'll audit your current spend and tell you exactly what's working and what's waste.
How long before we see patient leads from Google Ads?
Quality leads start flowing within 2–3 weeks of campaign launch. However, true optimisation takes 6–8 weeks as we refine keywords, landing pages, and audience targeting. By 90 days, you'll see a 45–60% reduction in cost per lead and a clear pattern of which ad sets drive the most conversions.
Do you manage our Google Business Profile and Local Services Ads?
Yes. Local Services Ads are critical for healthcare in Lyon—they appear above organic results and show verified credentials. We optimise your Google Business Profile, manage your Local Services Ads eligibility and bidding, and ensure your practice ranks for high-intent local searches like 'emergency dentist near me' or 'cardiologist Part-Dieu'.
What about patient review generation? How does that tie into paid marketing?
Reviews are a cornerstone of paid strategy. More reviews = higher Google ranking + higher conversion rate + lower cost per patient. We build an automated review collection system (SMS/email triggers post-appointment) so you earn 1–2 new reviews per week without staff effort. Patients see real social proof, and Google trusts you more.
Are you RGPD and healthcare-compliant?
Absolutely. Every campaign, landing page, email, and data handling process follows RGPD and French healthcare regulations (ANSM guidelines). We use compliant consent mechanisms, anonymise patient data, and never store sensitive health information. Your compliance risk is zero.
FREE · NO COMMITMENT · 48HR TURNAROUND