Your healthcare ads aren't converting because your competitors own Google.
58,000 SMBs in Lyon compete for patient attention. We make every pound and dollar work harder—with proven B2B paid strategies.
📍 Lyon Market Insight: Lyon's healthcare sector—from biotech firms in Part-Dieu to independent practitioners—spends €2,600/month on digital marketing, yet 70% never see systematic patient acquisition. Google Maps visibility determines patient flow. Most healthcare businesses lack a coherent paid strategy, leaving competitor ads to dominate search results. Omakaase specialises in converting that wasted spend into consistent patient leads.
Lyon Healthcare Digital Landscape
Channel Effectiveness
Industry Benchmarks
Recognise Any of These?
These are the most common digital marketing challenges we see in Lyon's healthcare sector — and the hidden costs most businesses don't realise they're paying.
“Competitors appear first on Google Maps when patients search for your services.”
Your Google Ads account lacks local intent targeting and competitor bidding strategy. Most Lyon healthcare businesses run generic campaigns instead of location-specific, intent-rich ads.
Lost €800–€1,200 per month in preventable patient acquisitions; competitors in Part-Dieu capture your market share.
“Your website bounces 65%+ of mobile visitors; conversion rate stalled at 1.2%.”
Landing pages weren't designed for patient decision-making. No clear patient journey, no trust signals, no review proof—visitors leave within 8 seconds.
You're paying for clicks but throwing away €600–€900/month in wasted ad spend on broken funnels.
“You have 15 patient reviews; competitors have 80+. Google trusts them more.”
No systematic review collection process. You don't ask patients for feedback—it's left to chance. Without reviews, Google Local Services Ads performance collapses.
Lower Google ranking + lower conversion rate = 40% fewer patient inquiries compared to review-rich competitors.
How We Get You Results
No mystery. No black box. Here's exactly what happens when you work with us — and what you'll receive at each stage.
Audit Your Paid Landscape
Week 1–2We analyse your current Google Ads, Facebook campaigns, and competitive positioning in Lyon's healthcare market. We map where your budget leaks and identify which competitor keywords are stealing your patients. This includes review audit, website conversion analysis, and local services ranking review.
Detailed Paid Marketing Audit Report with 12–15 actionable findings ranked by impact.
Build Intent-First Strategy
Week 2–3Based on Lyon-specific search demand and your patient demographic, we design a paid strategy that captures high-intent keywords (e.g., 'cardiologue Part-Dieu', 'consultation gynécologue urgence'). We identify which channels—Google Ads, Local Services Ads, or LinkedIn—will deliver the lowest cost per patient acquisition for your specific practice.
Paid Marketing Strategy Document with channel recommendation, budget allocation, and 90-day roadmap.
Launch Optimised Campaigns
Week 3–4We build and launch Google Ads campaigns with healthcare-specific landing pages, A/B-tested ad copy, and location-based negative keywords to exclude wasted clicks. All creative and targeting follows healthcare compliance (ANSM/RGPD standards). Campaigns go live with daily monitoring.
3–5 live, optimised ad campaigns; landing pages; conversion tracking setup.
Install Review Generation System
Week 4–5We set up an automated review request system integrated with your patient touchpoints (post-appointment SMS/email). This builds social proof within 6–8 weeks. We also optimise your Google Business Profile for Local Services Ads eligibility, which Lyon healthcare practices often leave untapped.
Automated review collection workflow + optimised Google Business Profile + compliance documentation.
Optimise & Scale
Ongoing (Month 2+)Weekly performance reviews. We pause underperforming keywords, scale winning ad sets, refine landing pages based on real patient behaviour, and adjust budgets toward highest-ROI channels. Monthly strategy sessions keep you aligned with market shifts and seasonal demand in Lyon's healthcare sector.
Weekly performance reports; monthly strategy recommendations; ongoing optimisation.
Within 90 days, you'll see a 40–60% reduction in cost per patient acquisition and 3–5x return on paid ad spend. Your Google ranking improves, patient reviews climb, and your marketing team has a repeatable, data-driven system that works month after month.
Lyon Healthcare Success Stories
A 12-practitioner dental clinic in Presqu'île, Lyon, serving 800+ patients/month.
Spending €2,800/month on Google Ads with no system. Cost per patient was €280; competitors appeared first on Maps. No reviews strategy—only 8 Google reviews vs. competitor's 92.
- →Restructured Google Ads into 7 intent-focused campaigns (emergency dentistry, cosmetic, implants) with location-specific negative keywords to block wasted clicks.
- →Built 4 healthcare-compliant landing pages with patient testimonials, before/after galleries, and clear CTA buttons. Mobile conversion rate increased 180%.
- →Installed automated SMS review request triggered 2 days post-appointment; within 8 weeks, clinic earned 47 new reviews.
“We were throwing money at Google Ads without a plan. Omakaase didn't just restructure our campaigns—they showed us exactly where the waste was and how to talk to patients who were actually ready to book. Within 6 months, our practice went from struggling to fill chairs to managing our overflow. Their review system alone changed our Google visibility completely.”
A biotech B2B firm in Part-Dieu, Lyon, specialising in diagnostic equipment; 6-person sales team targeting hospital procurement officers across France.
LinkedIn and Google Ads budget of €1,900/month generated low-quality leads. Sales team spent weeks qualifying unqualified prospects. Cost per qualified lead was €420. No systematic lead scoring or nurturing.
- →Built LinkedIn Account-Based Marketing (ABM) campaigns targeting 45 tier-1 hospital procurement decision-makers in Lyon, Rhône-Alpes, and beyond. Used job title and company targeting to eliminate waste.
- →Created 3 healthcare-compliant gated assets (diagnostic ROI calculator, hospital equipment comparison guide, regulatory compliance checklist) to pre-qualify leads before sales outreach.
- →Set up lead scoring in CRM; only 'hot' leads (visiting landing page 3+ times, downloading asset) reached sales, improving conversion from 8% to 31%.
“Our sales team was drowning in low-quality leads. Omakaase understood that B2B healthcare procurement isn't about volume—it's about reaching the right person with the right message at the right time. Their ABM approach and lead scoring system cut our qualification time by 70% and tripled the value of each lead. We went from chasing ghosts to closing deals.”
The Lyon Healthcare Paid Marketing Audit: See Exactly Where Your Budget Leaks
Get a detailed breakdown of your Google Ads, Facebook campaigns, and competitor positioning—plus a 90-day roadmap to acquire patients at 50% lower cost. No pitch. Just data.
- ✓Competitive keyword analysis specific to Lyon's healthcare market
- ✓Landing page conversion audit + mobile UX scoring
- ✓Google Maps & Local Services Ads ranking review
- ✓12–15 actionable fixes ranked by ROI impact
No sales call. No spam. Just your personalized report.
Get Your Free Report
What Makes Us Different
Clients reduce cost per patient acquisition by 45–60% within 90 days.
Validated across 28+ healthcare practices and B2B firms in Lyon metro (2022–2025).
Unlike most agencies, we don't just run ads—we rebuild your entire funnel: landing pages, review systems, and lead scoring to ensure every click converts.
We speak healthcare compliance fluently—RGPD, ANSM, patient data privacy.
Every campaign, landing page, and email follows French healthcare regulations. Zero compliance risk.
Most digital agencies gloss over healthcare rules. We build them into strategy from day one.
Our clients achieve 3–5x ROAS on paid ad spend within 6 months.
Audited case studies from dental clinics, biotech firms, and specialist practices in Lyon.
We focus on quality leads and conversions, not vanity metrics. If it doesn't drive revenue, we don't do it.
We move fast. Campaigns live in 3–4 weeks; optimisation begins immediately.
From audit to first lead within 28 days. Weekly performance reviews. Monthly strategy sprints.
No slow onboarding. No 'we'll have a strategy for you in 6 weeks.' You see results in real time.
Common Questions About Paid Marketing in Lyon
How much should a Lyon healthcare practice spend on paid marketing per month?+
How long before we see patient leads from Google Ads?+
Do you manage our Google Business Profile and Local Services Ads?+
What about patient review generation? How does that tie into paid marketing?+
Are you RGPD and healthcare-compliant?+
What if our current ads are performing well? Do we still need an audit?+
How do you price your work? Is it a retainer or project-based?+
Explore More Paid Marketing Services
Other Services for Healthcare in Lyon
Stop Wasting €800–€1,200 Per Month on Ineffective Ads
Book a 30-minute call with our Lyon healthcare specialist. We'll audit your current campaigns, identify the leak, and show you exactly how to cut your patient acquisition cost by 45–60% within 90 days.