Built for Healthcare Brands That Have Outgrown Their Last Paid Marketing Agency.
Healthcare practices in Nice lose patient appointments to visibility gaps. We align paid advertising with patient intent—locally and online.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nice healthcare is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your competitors rank first on Google Maps. We fix that.
Nice's healthcare sector is competitive but underfunded in paid advertising. Most practices spend €2,600/month digitally, yet 40% of that leaks to poorly targeted channels. Google Maps and search ads dominate patient discovery here—especially for specialist referrals and urgent care. Practices that win locally use geo-targeted paid campaigns combined with review systems; those that don't watch appointment slots go unfilled.
The 3 places Nice healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Clinic was losing cosmetic surgery inquiries to larger networks in Cannes and Monaco. Google Maps showed competitors first; paid ads weren't running. Monthly inquiries had dropped 30% year-over-year.
Launched Google Local Services Ads + geo-fenced search campaigns targeting 'cosmetic dermatology Nice' and specialty modifiers
— Dr. Marie P.
Clinic Director
Read the full case study →BEFORE → AFTER
Monthly Patient Appointments · BEFORE
22
Monthly Patient Appointments · AFTER
61
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Your clinic dominates Google Maps and search for your specialty in Nice. Patient appointment volume grows predictably; cost per acquisition drops 35–50% within 6 months. You operate paid ads as a controlled, measurable revenue channel—not a marketing expense.
Audit & Positioning
We analyse your current paid presence: Google Ads, social campaigns, landing pages, and competitor positioning in Nice. We audit your Google Business Profile, review authenticity, and map your patient journey from search intent to appointment booking.
Strategy & Channel Mix
Based on your specialty and target geography (Nice metro, specific districts), we design a paid channel roadmap. Google Local Services Ads and search campaigns take priority; social and retargeting follow. We define audience segments, budget allocation, and KPIs tied to appointment volume.
Campaign Build & Launch
We create geo-targeted Google Ads (search + Local Services), set up conversion tracking (appointment bookings, phone calls, form submissions), and build mobile-first landing pages. We configure audience lists and implement review-generation workflows to boost quality scores.
Optimisation & Scaling
Daily bid adjustments, keyword refinement, and ad copy testing. We monitor cost per acquisition, appointment confirmation rates, and no-show patterns. We scale winning audience segments and pause underperformers—all within your defined budget.
Review & Revenue Reporting
Monthly deep-dive on patient acquisition cost, appointment-to-revenue ratio, and lifetime value. We tie paid spend directly to clinical outcomes and confirm ROI impact. Quarterly strategy reviews adjust channels and tactics based on seasonal demand and competitive shifts in Nice.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nice healthcare brand
The median healthcare client after 6 months
Get a clear-eyed assessment of where your ad spend is working—and where it's leaking. This audit reveals your cost per patient, competitive gaps on Google Maps, and 3–5 quick wins to recover budget immediately.
Median result across 12 healthcare Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does paid advertising cost for a healthcare practice in Nice?
Cost varies by specialty and competition. Dermatology and cosmetic surgery typically spend €2,000–€4,500/month; general practice and GPs, €1,200–€2,800/month. We help you define a budget tied to your desired monthly patient volume, then optimize within it. Most clients see positive ROI within 8–12 weeks.
What's the difference between Google Local Services Ads and regular Google Search Ads?
Local Services Ads appear at the very top of Google Maps and local search results; you pay only for qualified leads (calls, messages, bookings). Regular Search Ads appear below and you pay per click, regardless of quality. For healthcare in Nice, we typically layer both: LSA for immediate local visibility, Search Ads for broader specialty and procedure keywords.
How long before we see results?
First appointments from paid ads typically arrive within 2–3 weeks of campaign launch. However, optimization takes 8–12 weeks: we're refining targeting, testing ad copy, and building your review rating to lower costs and increase volume. Most practices see 30%+ cost reduction and 50%+ volume increase by month 4.
Do you help with Google Business Profile and reviews?
Yes. Your GBP is the foundation of local visibility. We audit your profile, optimize it for your specialties and service areas, and—critically—we implement an automated review request system so new patients post feedback immediately after appointments. Reviews directly improve your ad quality score and organic ranking.
Can you help if we already have an ad account running but it's not working?
Absolutely. We see this often. Most underperforming accounts have mis-targeted audiences, poor landing pages, or budget wasted on branded keywords. We audit your setup, identify the leak, and rebuild—usually recovering 50% of wasted spend within 4 weeks.
FREE · NO COMMITMENT · 48HR TURNAROUND