Built for Healthcare Brands That Have Outgrown Their Last Paid Marketing Agency.
52,000 healthcare SMBs in Nashville spend $3,600/month on marketing. Most waste 40% on channels that don't convert. We fix that.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nashville healthcare is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your competitors are winning Nashville patients with better ads.
Nashville's healthcare market is fragmented across The Gulch, East Nashville, and surrounding metro areas—each with distinct patient demographics and search behaviours. Google Maps and local search dominate how patients find new providers, yet most practices still rely on outdated organic strategies or underfunded, untargeted ad spend. The average practice spends $3,600/month but lacks the tracking infrastructure to prove ROI, leaving money on the table. Healthcare-specific ad compliance, seasonal patient demand shifts, and intense local competition mean generic paid marketing rarely works; you need a system built for your industry.
The 3 places Nashville healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Maps showed 2–3 competitors in the top Local Pack for 'orthopedic surgeon Nashville'; they were losing sports injury and joint replacement patients to competitors with stronger paid presence. Ad spend was scattered across 4 platforms with no conversion tracking. Cost-per-new-patient was estimated at $220+.
Shifted 60% of budget to Google Local Services Ads (highest intent, fastest conversion for surgery referrals) and implemented full conversion tracking via phone calls and booking system integration.
— Dr. M.
Managing Partner
Read the full case study →BEFORE → AFTER
Monthly revenue attributed to paid ads · BEFORE
$18,000–$22,000 (estimate; untracked)
Monthly revenue attributed to paid ads · AFTER
$85,000–$95,000 (verified via booking system)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll see a clear picture of which ads generate real patients, eliminate spend waste, and own a repeatable system to acquire patients profitably. Most practices reduce cost-per-acquisition by 35–50% while increasing monthly new patient volume.
Audit & Baseline
We crawl your current paid campaigns, landing pages, and competitor activity across Google, Facebook, and local directories. We map where your patients are searching and what messaging is converting (or not). For Nashville healthcare, this includes Local Pack analysis, review profile assessment, and mobile usability review—the three biggest patient blockers.
Strategy & Targeting
Based on your audit, we design a channel-specific strategy: which ads go on Google Local Services vs. search vs. Facebook; which patient personas to target; what messaging converts best for your specialty (surgery, family medicine, dental, etc.). We align ad spend to actual patient acquisition cost and revenue per patient—not vanity metrics.
Build & Integrate
We set up conversion tracking across all channels (phone calls, form submissions, appointment bookings), rebuild or optimise landing pages for mobile (critical: 68% of patient searches are mobile in Nashville), and integrate your CRM or scheduling system. Every click is now attributable to a real patient outcome.
Launch & Optimise
Campaigns go live with controlled budgets. We monitor daily for conversion anomalies, adjust bids on high-performing keywords, pause underperformers, and refine audience targeting based on real data. For healthcare, we also monitor for compliance (HIPAA language, ad policies) and seasonality (flu shots, back-to-school physicals, etc.).
Scale & Compound
Once we've proven ROI on your best channels (typically by month 3), we incrementally increase budget on winners and test new audiences, geographies, or ad formats. We also implement patient review automation and retargeting campaigns to compound your new patient leads into repeat and referral business.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nashville healthcare brand
The median healthcare client after 6 months
A personalised 20-page diagnostic report showing where your ad spend is leaking, which channels your competitors own, and your top 5 quick wins ranked by impact. Takes 15 minutes; paid for itself in weeks.
Median result across 12 healthcare Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see new patients from paid ads?
Most healthcare practices see their first conversions (calls, form submissions) within 2–3 weeks of campaigns going live, but consistent patient flow (10–15/month) typically emerges by week 6–8. Surgery and specialist practices often see faster conversion rates because their intent is higher. We focus on speed and quality: tracking every lead source so you know immediately what's working.
What if I already have a marketing person or agency running my ads?
That's common. We audit the existing campaigns as part of step 1—often finding 30–50% budget waste, weak conversion tracking, or missed channel opportunities. Many practices bring us in to optimise or expand existing efforts rather than replace them. We can work alongside your team or take over day-to-day management; it's your choice.
How much should I spend on paid marketing as a healthcare practice?
The industry range in Nashville is $1,800–$8,000/month depending on specialty, location, and acquisition goals. A surgical or specialist practice might spend $5,000–$8,000 to stay competitive; family medicine or dental might start at $2,000–$3,500. We recommend starting with a 90-day test at 15–20% of your gross revenue target. Once we prove ROI, you scale.
Do you handle reputation management and Google Business Profile?
Yes. We audit and optimise your GBP (photos, services, appointment feature, post scheduling) as part of strategy. We also set up systematic review generation (email campaigns to past patients) to build your star rating and Local Pack visibility. It's a cornerstone of paid marketing success for healthcare because reviews directly impact ad performance and organic rank.
Can you help with telehealth or virtual appointment ads?
Absolutely. Telehealth is a growing channel for Nashville healthcare practices, especially for follow-ups, mental health, and minor acute care. We run separate campaigns for in-person and virtual appointments, targeting different patient intent (immediate vs. convenience-seeking). Conversion tracking and retargeting are even more powerful for virtual since there's no geography constraint.
FREE · NO COMMITMENT · 48HR TURNAROUND