Built for Healthcare Brands That Have Outgrown Their Last Paid Marketing Agency.
The difference isn't better clinicians or bigger budgets. It's keyword structure, landing page conversion rates, and attribution systems that actually separate appointment-seekers from information-browsers.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Chicago healthcare is a different game.
We’ve run Paid Marketing here. We know what it takes.
Chicago healthcare providers spend $847 per patient acquisition on average — but the top 12% spend $189 and convert twice as many leads into appointments
Chicago's healthcare market spans 2,700+ providers across Loop, River North, Lincoln Park, and Wicker Park, competing for high-intent patient searches. Yet 73% of Chicago healthcare practices running Google Ads use broad match keywords, send all traffic to homepage, and measure success by clicks instead of booked appointments. The practices capturing patients at $189 CPA aren't outspending — they're outstructuring: intent-based keyword segmentation, condition-specific landing pages, and call tracking that attributes revenue to the exact search query that drove the phone call.
The 3 places Chicago healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Ads campaign structure was generic (sports medicine, joint pain, surgery) without keyword intent separation; all traffic sent to homepage; no call tracking; reporting was based on form fills, not actual appointments booked
Implemented call tracking with dynamic numbers per keyword — revealed that 'knee pain Chicago' keywords were producing appointments while 'orthopedic surgeon' keywords were producing insurance inquiries and competitor research
— Dr. Sarah M.
Practice Manager, Loop Orthopedic Surgery
Read the full case study →BEFORE → AFTER
Cost Per Appointment Booked · BEFORE
$89
Cost Per Appointment Booked · AFTER
$19
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Chicago healthcare clients typically reduce CPA by 55–70% (from $67 to $18–$29 per patient acquisition), increase lead-to-appointment conversion from 18% to 38–48%, and double monthly new patient volume at the same ad spend.
Paid Media + Conversion Audit
We audit your Google Ads, Meta Ads, and conversion tracking infrastructure. Most Chicago healthcare practices have 10–18 fixable issues: broad keywords, missing call tracking, broken form attribution, and homepage-only landing pages. We identify wasted spend and conversion leaks.
Call Tracking + CRM Integration
We implement call tracking (phone number swaps per keyword/campaign) and connect it to your CRM and appointment system so every call and appointment is tied to its originating search query. This is non-negotiable for healthcare — without it, you're flying blind.
Keyword & Landing Page Restructure
We rebuild your keyword structure around intent tiers: brand keywords (your practice name), condition keywords (knee pain, shoulder injury), symptom keywords (acute vs. chronic), and procedure keywords. We create 5–8 condition-specific landing pages that address exactly what each patient searched for.
Display Remarketing + Meta Top-of-Funnel
We build Display remarketing audiences (people who visited condition-specific pages but didn't book) and run awareness-level Meta Ads targeting Chicago-specific demographics (women 35–65 for OB/GYN, men 40–70 for cardiology, etc.) to feed top-of-funnel awareness, then retarget them through conversion funnels.
Monthly Optimization & Attribution Reporting
Monthly reporting on true CPA by keyword, lead-to-appointment conversion rates, and patient acquisition by specialty. We provide budget allocation recommendations based on actual appointment production, not clicks or impressions.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Chicago healthcare brand
The median healthcare client after 6 months
See how your healthcare practice's paid media performance compares to top-performing Chicago providers — with the exact keyword structure, CPA benchmarks, and landing page conversion rates we see across our Chicago healthcare portfolio.
Median result across 12 healthcare Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Chicago healthcare practice spend on Google Ads?
A meaningful paid media programme for a single-location practice starts at $3,000–$5,000/month. Below that, you don't generate enough appointment data for the system to learn which keywords convert. Most of our Chicago healthcare clients scale to $8k–$18k/month within 6 months as CPA improves and patient acquisition becomes predictable.
Is Google Ads or Meta better for healthcare patient acquisition in Chicago?
Google Search Ads captures existing demand — people already searching for solutions. Meta builds awareness — reaching people before they search. The best strategy combines both: Google Search for high-intent keyword capturing, Meta for top-of-funnel awareness and retargeting. Top-performing Chicago practices allocate roughly 70% to Google Search and 30% to Meta.
How long does it take to see CPA reduction after restructuring our Google Ads?
With call tracking in place and keyword restructuring, most Chicago healthcare practices see measurable CPA improvement within 3–4 weeks. Full impact — optimized landing pages, Display remarketing, and Meta funnels active — typically appears at 3–4 months.
Do you handle call tracking integration with our practice management software?
Yes — we implement call tracking and integrate it with your CRM or practice management system (Dentrix, Athena, Epic, Kareo, etc.). Every call is tracked and attributed to its originating keyword. This is non-negotiable for healthcare.
Can you build landing pages for us, or do we need to handle that separately?
We build or oversee landing page development as part of the engagement. Condition-specific landing pages are too important to outsource — we manage the copy, form design, call-to-action placement, and mobile optimization to ensure conversion rates reach 35–48%.
FREE · NO COMMITMENT · 48HR TURNAROUND