Built for Healthcare Brands That Have Outgrown Their Last Paid Marketing Agency.
120,000 SMBs fight for patients here. Most waste $3,800/month on ads that don't convert. We make every dollar work.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Houston healthcare is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your competitors own Houston's Google Ads. Take it back.
Houston's healthcare market is fragmented across energy corridors, hospital networks, and independent practices. Patients search locally—Google Maps and Google Ads dominate patient discovery. Most Houston healthcare providers underspend on search strategy, leaving 40% of high-intent traffic to competitors. Your average competitor spends $3,800/month but captures only 12–18 qualified leads. Paid Marketing done right flips this ratio.
The 3 places Houston healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spent $4,200/month on Google Ads but generated only 9–11 qualified leads; competitors dominated search for 'orthopedic surgeon near Galleria'; website wasn't mobile-optimised; zero systematic review generation
Rebuilt Google Ads campaigns around high-intent keywords ('ACL repair Houston', 'shoulder surgery Uptown') with location-based bid modifiers; reduced wasted spend on low-intent terms by 45%
— Dr. Michael T.
Orthopedic Surgery Practice Owner
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
9–11
Monthly Qualified Leads · AFTER
28–31
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll own 35–50% more qualified patient leads, cut your cost per lead by 40–60%, and build a 4.7+ star reputation across Google and major platforms. Your Paid Marketing becomes a predictable, scalable patient acquisition engine—not a budget drain.
Competitive & Market Audit
We analyse your current Google Ads spend, keyword performance, and landing page experience against top Houston healthcare competitors. We identify gaps in your Local Services Ads, Google Maps optimization, and review strategy specific to your specialty (dental, orthopedic, primary care, etc.).
Patient Keyword & Intent Mapping
We map high-intent search terms patients use to find you in Houston (e.g., 'orthopedic surgeon near me', 'emergency dentist Galleria'). We segment keywords by patient stage: awareness, consideration, decision. We validate cost-per-lead benchmarks specific to your specialty and Houston's market rates.
Campaign Strategy & Landing Page Build
We design Google Ads campaigns (Search, Local Services, Display remarketing) aligned to patient intent. We build mobile-first landing pages that convert: trust signals, patient testimonials, clear CTAs, appointment booking integration. We embed review-generation triggers post-conversion.
Launch, Monitor & Optimise
Campaigns go live with daily bid adjustments, A/B testing on ad copy and landing pages, and real-time cost-per-lead tracking. We optimise for quality score, conversion rate, and cost per new patient. Weekly dashboards show Houston market context and your position vs. competitors.
Review Growth & Reputation Integration
We automate post-appointment review requests via SMS and email. We monitor and respond to reviews across Google, Healthgrades, and Zocdoc. Review volume and rating feed directly into ad quality scores and Local Services Ads eligibility, creating a compounding growth loop.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Houston healthcare brand
The median healthcare client after 6 months
Discover where your cost-per-lead stands vs. competitors, what top performers spend to capture patients, and the exact Google Ads strategy winning in Houston's healthcare market.
Median result across 12 healthcare Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I be spending on Paid Marketing if I'm in Houston healthcare?
The Houston average is $3,800/month, but that's spread across channels with poor targeting. We recommend $2,500–$6,000/month focused on Google Search + Local Services Ads + remarketing for most practices. The right spend depends on your specialty, patient lifetime value, and growth targets. We'll model this during the audit.
Why do my Google Ads cost so much per lead but convert so few patients?
Three reasons: (1) keyword strategy is too broad (you're bidding on low-intent terms), (2) landing pages don't match ad intent or lack mobile optimisation, (3) no trust signals (reviews, testimonials, credentials). Most practices leak 30–50% of budget this way. We fix all three in the campaign rebuild.
How long until I see results?
Week 1–2: campaigns launch, initial data flows in. Week 3–6: patterns emerge, we optimise. Week 7–12 (90 days): compounding gains become visible—cost per lead drops 30–40%, lead volume increases 40–60%. Reviews multiply, quality scores improve. Results are measurable weekly, dramatic by 90 days.
What if my website is outdated? Do I need a redesign?
Not always a full redesign—we build conversion-optimised landing pages separate from your main site. These pages are mobile-first, specific to patient intent, and built for conversion. Your main website can stay as-is (though we'll recommend mobile updates). Quick wins first, strategic improvements after.
How do you handle reviews and reputation management?
We automate post-visit review requests via SMS and email (patient chooses when to engage). We monitor Google, Healthgrades, and Zocdoc for new reviews and flag responses. Higher ratings directly feed into Google Ads quality scores—it's a compounding loop. Your role: deliver great care; we handle the rest.
FREE · NO COMMITMENT · 48HR TURNAROUND