Built for Healthcare Brands That Have Outgrown Their Last Paid Marketing Agency.
The difference isn't location or speciality. It's precision targeting, proper conversion tracking, and ad structures built around actual patient intent — not guesses about what drives appointments.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Los Angeles healthcare is a different game.
We’ve run Paid Marketing here. We know what it takes.
Los Angeles healthcare providers spend $4,200 per new patient acquisition on average — but top-performing clinics pay $680
Los Angeles's healthcare market spans 4+ million residents across Beverly Hills, Santa Monica, Downtown LA, and West Hollywood — each with distinct demographics, insurance profiles, and search behaviours. Yet 74% of LA healthcare practices running Google Ads use generic broad match, no audience exclusions for existing patients, and no attribution between ad clicks and actual booked appointments. This creates a perfect storm: high CPCs ($18–$42 for common procedures), poor conversion tracking, and ad spend scaling faster than patient volume. The healthcare practices winning in LA paid media aren't outspending competitors — they're targeting smarter, using symptom-intent keywords that reduce CPC by 60%, and converting traffic through proper booking page optimisation.
The 3 places Los Angeles healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Generic keyword bidding ('dermatologist Beverly Hills', 'skin doctor'), no appointment tracking, display ads running to cold audiences, and awareness of competitive bidding but no strategy to counter it
Connected Google Ads directly to their practice management system (Weave) — revealing that 58% of tracked conversions were contact form fills, not actual booked appointments
— Dr. Sarah M.
Dermatology Practice Owner, Beverly Hills
Read the full case study →BEFORE → AFTER
Cost Per Appointment · BEFORE
$240
Cost Per Appointment · AFTER
$52
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, LA healthcare clients typically reduce cost per appointment by 55–72% while increasing monthly appointment volume by 40–120% — with clear visibility into which ads drive which patients.
Healthcare Paid Media Audit
We audit your Google Ads, Meta Ads, and display campaigns — mapping where your spend is actually going, which keywords are driving real appointments vs. false conversions, and where competitive bidding is destroying your efficiency. Most LA healthcare practices have 12–18 structural issues in their accounts.
Appointment Tracking & Booking Integration
We connect your Google Ads and Meta to your scheduling system (Acuity, Calendly, practice management software) so every ad click is properly attributed to actual booked appointments. Without this, you're flying blind.
Keyword & Audience Restructure
We rebuild campaigns around symptom intent, procedure specificity, and neighbourhood targeting. 'Dermatologist Los Angeles' becomes 'acne treatment Beverly Hills', 'eczema specialist Santa Monica', 'Mohs surgery costs Westwood' — reducing CPCs and improving intent match dramatically.
Landing Page & Booking Flow Optimization
The best-targeted ad loses to a mediocre ad if the landing page is slow, unclear about pricing, or makes booking hard. We optimise for conversion rate — using appointment-focused copy, transparent pricing, and one-click booking buttons.
Continuous Measurement & Scale
Monthly reporting on true cost per appointment, patient lifetime value contribution by channel, and clear budget allocation — showing which ads, keywords, and audiences drive your most valuable patients.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Los Angeles healthcare brand
The median healthcare client after 6 months
See how your healthcare practice's paid media performance compares to top-performing LA clinics — with exact keyword costs, appointment conversion rates, and patient acquisition benchmarks by specialty and neighbourhood.
Median result across 12 healthcare Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Los Angeles healthcare practice spend on paid ads monthly?
A meaningful healthcare paid media programme starts at $4,000–$6,000/month. Below that, you won't have enough patient volume for proper conversion tracking and bid optimisation. Most LA healthcare clients scale to $12k–$25k/month within 6 months as cost per appointment decreases and they can profitably scale.
Should we use Google Search Ads or Meta Ads for patient acquisition in Los Angeles?
Both serve different roles. Google Search captures active intent — people already searching for your specialty ('dermatologist near me', 'sports injury treatment Santa Monica'). Meta creates awareness and reaches people who don't know you yet. Top-performing LA practices allocate roughly 70% to Google Search and 30% to Meta for awareness + remarketing. Your ratio adjusts based on specialty and margin.
How long does it take to see improved appointment volume after restructuring our campaigns?
Most LA healthcare practices see measurable appointment volume increase within 4–6 weeks of campaign restructure. Full impact — with keyword optimisation complete, landing pages converted, and booking tracking verified — typically appears at 3–4 months.
How do we track ad clicks to actual booked appointments?
We integrate your Google Ads and Meta Ads directly with your scheduling system (Acuity, SimplePractice, Weave, etc.) using server-side conversion tracking. Every ad click is tagged, and when a patient books an appointment, that event is recorded back to the ad platform. This gives you true cost per appointment instead of false cost per form fill.
What healthcare specialties do you manage paid ads for?
We manage paid media for dermatology, physical therapy, family medicine, cosmetic surgery, dentistry, orthodontics, ophthalmology, and wellness practices across LA. Every specialty has different keyword intent, patient lifetime value, and seasonal patterns — we build strategies specific to each.
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