Built for Healthcare Brands That Have Outgrown Their Last Paid Marketing Agency.
Liverpool's ~32,000 SMBs spend £2,000/month on digital marketing. Most waste it on poor targeting. We make every pound work harder.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Liverpool healthcare is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your healthcare practice losing patients to Google Ads competitors
Liverpool's healthcare sector faces a critical patient acquisition challenge: competitors dominate Google Maps and paid search results, while outdated websites and inconsistent review strategies leave many practices invisible. With average agency retainers at £1,000–£4,000/month, most healthcare businesses underinvest in paid marketing or rely on generalist agencies that don't understand patient-journey psychology. Search demand for healthcare services in the Liverpool metro is climbing, yet many practices still operate without a systematic approach to Google Ads, Facebook Lead Ads, or reputation management. The gap between high-performing practices and struggling ones isn't budget—it's strategy and data discipline.
The 3 places Liverpool healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite being in a high-foot-traffic area, the practice struggled to fill appointment slots. Google search showed 5–6 competitors ranked above them for key terms like 'cosmetic dentist Liverpool' and 'emergency dentist near me'. Their website was mobile-unfriendly, and they had only 12 Google reviews.
Rebuilt Google Ads campaigns with location-based bidding and patient-intent keywords (emergency, cosmetic, implant, whitening); segmented budgets by service line.
— Sarah M.
Practice Manager, Private Dental
Read the full case study →BEFORE → AFTER
Monthly New Patient Appointments · BEFORE
14 appointments
Monthly New Patient Appointments · AFTER
24 appointments
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you'll have a fully optimised, data-driven paid marketing engine generating qualified patient leads at 40–60% lower cost than your previous approach. By month 6, most practices see 2–3x return on ad spend and a pipeline of booked appointments that scales with your team's capacity.
Audit & Discovery
We analyse your current Google Ads, Facebook, and Maps presence against top-performing Liverpool healthcare competitors. We map your patient journey, identify drop-off points, and benchmark your cost-per-lead against industry standards (currently £45–£180 in your area).
Strategy & Audience Build
We develop a healthcare-specific paid strategy covering search, social, and local channels. We build custom audience segments (existing patients, high-intent searchers, geographic radius, insurance types) and define your ideal patient profile with precision.
Campaign Build & Activation
We restructure and launch optimised Google Ads campaigns with healthcare-focused keywords, ad copy that emphasises trust and outcomes, and landing pages built to convert. We set up Facebook/Instagram Lead Ads with appointment-booking microconversions. Local Services Ads are configured to maximise visibility in Liverpool metro.
Optimisation & Testing
We monitor daily performance, pause underperforming ad sets, and A/B test headlines, landing pages, and audience segments. We adjust bids and budgets based on real conversion data. Monthly, we audit quality scores and refine keyword strategy.
Review System & Scaling
We implement a systematic post-appointment review-request workflow (email, SMS, or in-app). This builds trust signals for Google Local Services and Maps, improving organic visibility alongside paid efforts. As campaigns prove ROI, we scale budget to profitable channels.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Liverpool healthcare brand
The median healthcare client after 6 months
Get a free, no-obligation analysis of your current Google Ads, Facebook, and Local Services campaigns. We'll benchmark you against competitors, identify your top 10 quick wins, and show you exactly where your ad budget is leaking.
Median result across 12 healthcare Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I budget for paid marketing if I'm a small healthcare practice?
Liverpool healthcare SMBs typically spend £1,500–£4,000/month. We recommend starting with £2,000/month (£500/week split between Google Ads and Facebook/Instagram) to generate 15–25 qualified leads. As you prove ROI, you scale. Most of our clients increase budget after month 3 because demand outpaces capacity.
How long until I see results?
First results (initial leads and data for optimisation) appear within 2–3 weeks. Significant improvements (40%+ reduction in cost-per-lead, 2–3x conversion rate lift) typically show by week 8–12. By month 6, a fully optimised campaign runs on autopilot and scales predictably.
What if my website isn't mobile-friendly or has low conversion rates?
We assess this during audit (Step 1). If your site is a blocker, we either recommend fixes or build optimised landing pages specifically for paid traffic. Most practices see 15–25% immediate conversion lift after landing page overhauls. This is non-negotiable—a great ad campaign into a poor funnel wastes 60% of budget.
Do you manage my Google Ads, or do I keep control?
You own the account; we have manager-level access. You see everything in real-time. We recommend a hands-off approach (let us optimise daily), but you're never locked in. Monthly calls cover strategy, performance, and any changes you want to make.
How is your pricing structured?
We offer retainer-based management (typically £1,200–£3,500/month depending on campaign complexity and ad spend). This includes strategy, campaign setup, daily optimisation, reporting, and review workflow management. No setup fees; we're paid based on results and managed volume.
FREE · NO COMMITMENT · 48HR TURNAROUND