Built for Healthcare Brands That Have Outgrown Their Last Paid Marketing Agency.
Your paid marketing channels should compete with your competitors' best days. We ensure every dollar drives qualified patient leads and measurable ROI.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Boston healthcare is a different game.
We’ve run Paid Marketing here. We know what it takes.
Boston healthcare businesses waste $2,800/month on unfocused ads.
Boston's healthcare market is fragmented across biotech, specialty practices, clinics, and medical education institutions—each competing fiercely for patient acquisition. Google Maps and search dominate patient discovery; a competitor appearing first costs you leads directly. Most healthcare SMBs in Boston spend $5,800/month on digital marketing but lack real attribution, meaning wasted budget on channels that don't convert. The businesses winning are those with surgical precision in audience targeting, mobile-first landing pages, and continuous ad optimization.
The 3 places Boston healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite $4,200/month ad spend, they were ranked 4th–5th in local search for "orthopedic surgeon near me." Competitors with better-structured Google Ads were capturing appointment bookings first. Mobile conversion rate was only 3%.
Restructured Google Search campaigns by surgical specialty (knee, shoulder, spine) with intent-matched ad copy and bid strategy adjustments that increased impressions 180%.
— Dr. Patricia M.
Practice Manager
Read the full case study →BEFORE → AFTER
Monthly New Patient Appointments from Paid Ads · BEFORE
22
Monthly New Patient Appointments from Paid Ads · AFTER
56
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
By month 3, your cost per qualified lead drops 35–50%, your Google Maps visibility improves, and you're booking 20–40% more patient appointments from paid channels. You own the data; you understand which ads and keywords drive real revenue.
Competitive & Patient Research
We audit your competitors' paid strategies, keyword gaps, and patient search intent in Boston's healthcare market. We analyze your current Google Ads, local services presence, and mobile experience. This reveals where you're losing leads and what winning looks like for your specialty.
Strategy & Channel Blueprint
We design a multi-channel paid marketing strategy: Google Search (high-intent keywords), Local Services Ads (local patient dominance), and targeted Meta ads (awareness and retargeting). Each channel is assigned a budget allocation based on your patient acquisition goals and Boston market benchmarks.
Creative & Landing Page Build
We craft conversion-focused ad copy that speaks to Boston patients' pain points and urgency. Mobile-first landing pages are designed with fast load times, clear CTAs, and appointment booking integration. Every element tested against healthcare conversion benchmarks.
Launch & Conversion Tracking Setup
Campaigns go live with full conversion tracking: phone calls, form submissions, online bookings, and CRM integration. We install attribution pixels and event tracking so every patient touchpoint is measured and optimized in real time.
Continuous Optimization & Scaling
We monitor daily performance, adjust bids and budgets based on cost-per-lead and conversion data, and refresh ad creative every 2–4 weeks. As you learn what works, we scale winning channels and pause underperformers. You see month-over-month improvement in lead quality and ROI.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston healthcare brand
The median healthcare client after 6 months
Get a no-obligation competitive analysis of your paid ads, local search ranking, and patient acquisition cost vs. Boston market benchmarks. See exactly where you're losing leads and what you're leaving on the table.
Median result across 12 healthcare Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does paid marketing for a healthcare practice in Boston typically cost?
Most Boston healthcare SMBs spend $3,500–$9,000/month on managed paid campaigns. We work with practices at every budget level, starting at $2,500/month for single-location clinics. Your budget depends on your patient acquisition goal, competition level, and which channels we activate. We always aim for a 3–5x ROI, so higher spend works only if it's driving appointments.
How long before we see results from paid ads?
You'll see initial data (clicks, impressions, early conversions) within 1–2 weeks. Statistically meaningful results and cost-per-lead optimization take 60–90 days. Healthcare buying cycles are longer than retail—patients often research multiple providers before booking. We optimize for patient quality, not just speed to conversion, so patience yields better long-term ROI.
How do you track which ads are actually driving patient appointments?
We integrate your Google Ads, Facebook Ads, and CRM (or build a custom pipeline). We tag every conversion event: form submissions, phone calls (with call recordings and duration tracking), online appointment bookings, and patient check-ins. You get a dashboard showing exactly which keywords, ad sets, and campaigns drove revenue. No guesswork.
Will paid ads work if our website is outdated?
Not optimally. Outdated or mobile-broken websites kill conversion rates. We'll audit your site's speed, mobile usability, and appointment flow as part of our strategy. Often, we'll redesign your landing pages specifically for paid traffic (different from your homepage). This is usually included in our optimization process. A fast, conversion-focused page can increase bookings by 30–50%.
What if we're already working with another agency?
We're happy to audit their work, identify gaps, and offer a transition plan. Many of our clients came from agencies that lacked healthcare specialization or accountability. We'll review your current campaigns, cost-per-lead, and attribution—and show you the opportunity cost. If your current partner is delivering 3x+ ROI, that's great. If not, let's talk.
FREE · NO COMMITMENT · 48HR TURNAROUND