Built for Healthcare Brands That Have Outgrown Their Last Social Media Agency.
Boston healthcare practices lose patients daily to social proof they're not building. We fix that with community-first content.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Boston healthcare is a different game.
We’ve run Social Media here. We know what it takes.
Your competitors rank higher on Google Maps than you.
Boston's healthcare market is densely competitive—biotech, academic medical centers, and independent practices all fight for patient attention in a market of 72,000+ SMBs. Social media is where patients research, verify credentials, and decide whether to book. Yet most Boston healthcare practices post sporadically, lack patient reviews, and fail to convert engaged followers into appointments. The practices winning in Boston are the ones building trust visibly—and consistently.
The 3 places Boston healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong offline reputation but nearly invisible on social media; patients couldn't find them on Instagram or Google Maps reviews. Competitors with newer, more active social presence were capturing appointment bookings they would have otherwise received.
Built a 12-week educational content series on common dental procedures, oral health myths, and staff spotlights to establish credibility and personality
— Dr. Sarah M.
Practice Owner
Read the full case study →BEFORE → AFTER
Monthly New Patient Inquiries (from social) · BEFORE
2–3
Monthly New Patient Inquiries (from social) · AFTER
11–14
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll have a steady stream of patient-generated reviews, consistent social media presence that educates and converts, and a measurable attribution model showing which social channels drive appointments. Most clients see 30–50% increase in social-attributed patient inquiries within 6 months.
Competitive + Audience Audit
We analyze your local healthcare market—what your top 5 Boston competitors are doing on social, where your patients hang out online, and what content actually converts in your specialty. We also audit your existing social presence, reviews, and digital reputation.
Trust-First Content Strategy
We build a 12-week content calendar focused on patient education, staff storytelling, community care narratives, and review generation. Every post is designed to answer a patient question, build credibility, or encourage an appointment booking action.
Platform Setup + Optimization
We optimize your Google Business Profile, Instagram, and Facebook for conversion—professional bio, service descriptions, booking links, review prompts, and patient testimonial highlights. We ensure mobile experience is seamless and all CTAs point toward appointment booking.
Content Creation + Publishing
We create and publish content on your behalf—patient education videos, staff bios, before/after case studies (HIPAA-compliant), community event coverage, and patient testimonial highlights. All content is published on schedule and optimized for platform algorithms.
Review + Referral Amplification
We implement a systematic patient review request process—email, SMS, and in-office prompts that make it easy for satisfied patients to leave reviews on Google, Facebook, and Healthgrades. We also track which review platforms drive the most appointments for your practice.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston healthcare brand
The median healthcare client after 6 months
Get a custom competitive analysis report showing where your practice stands on Google Maps, reviews, Instagram, and Facebook—plus a prioritized roadmap of 5 quick wins to capture more patient inquiries this quarter.
Median result across 12 healthcare Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long does it take to see results from social media marketing in healthcare?
Most Boston healthcare practices see measurable results (increased inquiries, reviews, engagement) within 4–8 weeks. Significant appointment attribution (20+ new patients from social) typically appears in months 2–3. Full impact and patient lifetime value attribution becomes clear at 6–12 months. The key is consistency—we post 2–3 times per week, every week, so algorithms and patients see you as active and trustworthy.
We're worried about HIPAA compliance on social media. How do you handle patient privacy?
HIPAA compliance is built into every piece of content we create. We never post protected health information (PHI)—names, conditions, specific treatments, or identifiable details—without explicit, documented patient consent. We use generic case studies, anonymized testimonials, and patient-approved video testimonials. Our process includes legal review checkpoints, and we train your staff on what's shareable. Your reputation and license are too important to cut corners.
We don't have much budget for this. Does social media marketing work for small practices?
Yes. In fact, smaller independent practices often see faster ROI from social than large hospital systems because you can be more authentic and personable. Our Boston clients typically spend $2,500–$5,800 per month on social media marketing and see appointment attribution that justifies the cost within 3–4 months. We focus on organic reach, review generation, and content strategy first—paid ads are secondary. You don't need a huge budget; you need the right strategy.
Can you help us with Google Maps ranking? That's where most of our patients search.
Absolutely. Google Maps ranking is heavily influenced by review volume, rating, recency, and relevance. We manage the review generation system that keeps your practice front-and-center in local search. We also optimize your Google Business Profile (accurate hours, photos, services, posts) to improve local SEO. Within 6 months, most clients move from page 2 or 3 of local search into the top 3—which is where 80% of clicks happen.
How do you measure success? What metrics should we track?
We track four tiers: (1) Social health metrics—followers, engagement rate, reach; (2) Conversion metrics—website clicks, appointment booking form submissions; (3) Attribution—which social posts and channels drove actual patient inquiries; (4) Business impact—patient lifetime value, cost per acquisition, revenue attributed to social. We provide monthly dashboards showing all of this. Most important: we tie everything back to appointments and revenue, not just likes.
FREE · NO COMMITMENT · 48HR TURNAROUND