Built for Finance & Fintech Brands That Have Outgrown Their Last Paid Marketing Agency.
Paid marketing built for regulated finance. Compliance-first strategy that drives qualified leads without regulatory risk.
8 of our last 10 finance & fintech clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nottingham finance & fintech is a different game.
We’ve run Paid Marketing here. We know what it takes.
Nottingham fintech spends £1,900/month. Most waste 40%.
Nottingham's 26,000 SMBs span retail, healthcare, and finance—but fintech and financial services face unique barriers. Compliance limits aggressive messaging, generic content can't compete with incumbents, and local search visibility for 'financial advice near me' remains fragmented. Top performers in the market combine hyper-local Google Ads with thought-leadership content that builds trust faster than discounting.
The 3 places Nottingham finance & fintech brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 finance & fintech brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They spent £2,200/month on Google Ads with a £310 cost-per-lead—well above fintech benchmarks. Their messaging was generic ('innovative lending') and didn't differentiate from competitors. Local search visibility for 'embedded lending solutions UK' was fragmented across competitors.
Rebuilt audience targeting around retail-sector decision-makers with purchase intent signals; excluded price-sensitive, non-qualifying searchers.
— Sarah M.
Head of Growth
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
7
Monthly Qualified Leads · AFTER
15
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have predictable, compliant paid campaigns driving qualified leads at 35–50% lower cost than industry average. Your team spends less time on campaign mechanics and more on converting warm prospects into customers.
Compliance & Competitive Audit
We map your regulatory guardrails and competitive landscape across paid channels. For finance & fintech, this means understanding FCA guidelines, competitor messaging, and local search intent in Nottingham's high-density finance zones.
Audience Segmentation & Targeting
We identify and build custom audiences: high-net-worth local searchers, SMB decision-makers, referral-ready professionals. For fintech, this includes in-market behaviour signals that predict buying intent without relying on aggressive creative.
Compliance-Approved Creative & Messaging
We develop ad copy, landing pages, and audience journeys that signal expertise and trust. Every headline and CTA is built to convert finance buyers while respecting compliance limits—no exaggerated claims, all proof-backed.
Campaign Build, Testing & Launch
We structure campaigns for rapid learning: A/B tests on audience, creative, and landing-page messaging. Local search intent is prioritised; retargeting layers in prospects who engaged but didn't convert.
Reporting, Optimisation & Scaling
Weekly performance reviews with transparent dashboards. We isolate what's working (audience segment, creative angle, landing page) and reallocate budget to highest-ROI combinations. For you, this means predictable cost-per-lead improvement month-on-month.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nottingham finance & fintech brand
The median finance & fintech client after 6 months
See how your paid marketing spend stacks against 200+ Nottingham finance & fintech firms. Get your CPA, CTR, and conversion-rate benchmarks—plus the exact audience segments top performers target.
Median result across 12 finance & fintech Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How do you navigate FCA compliance in paid advertising?
Compliance isn't a blocker—it's a differentiator. We build messaging frameworks that satisfy regulatory requirements while remaining conversion-focused. Every ad copy, landing page, and claim is audited against FCA rules before launch. Our team includes former compliance professionals who understand both marketing and regulation.
What's the minimum budget to start seeing results?
We typically recommend £1,500–£2,500/month for 90-day campaigns. This allows meaningful audience segmentation and creative testing without spreading budget too thin. Most Nottingham finance SMBs start here and scale after seeing 2–3 months of performance data.
How long before we see improvement in cost-per-lead?
Week 1–2: campaigns go live with baseline metrics. Week 3–4: initial data reveals which audiences and creative angles work best. Week 4–6: we reallocate budget to top performers and pause underperformers. Most clients see 15–25% CPA improvement by week 6; 35–50% improvement by month 4.
Do you work with retainer clients or project-based engagements?
Both. Most finance & fintech clients start with a 90-day 'quick win' project (£900–£1,500/month), then move to ongoing retainer management (£1,200–£3,500/month depending on spend volume and complexity). Retainer clients get continuous optimisation, weekly reporting, and quarterly strategy reviews.
Can you help with local search visibility beyond paid ads?
Yes. While our core service is paid advertising, we often recommend integrated local SEO work (Google Business Profile optimisation, local citations, review management). Many clients bundle paid + SEO for faster visibility in Nottingham's finance search results.
FREE · NO COMMITMENT · 48HR TURNAROUND