Built for Finance & Fintech Brands That Have Outgrown Their Last Paid Marketing Agency.
Compliance-first paid marketing that converts regulated audiences. Every pound and dollar working harder.
8 of our last 10 finance & fintech clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Edinburgh finance & fintech is a different game.
We’ve run Paid Marketing here. We know what it takes.
Edinburgh finance leaders lose 40% of ad spend to poor targeting.
Edinburgh's finance and fintech sector operates under strict regulatory constraints that limit aggressive marketing tactics. Generic campaigns from big-bank competitors saturate the local market, making differentiation through authentic, compliance-aligned messaging essential. Local search visibility for financial advice queries remains fragmented, creating immediate opportunity for disciplined paid strategies. Your competitive edge isn't bigger budgets—it's smarter targeting of high-intent Edinburgh professionals and advisors.
The 3 places Edinburgh finance & fintech brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 finance & fintech brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google and LinkedIn ads cost £210+ per lead; most were unqualified or price-conscious consumers. The firm struggled to reach high-net-worth individuals and business owners in the New Town financial district who would value their bespoke advice.
Rebuilt audience targeting to focus on business decision-makers, CFOs, and existing high-net-worth networks using LinkedIn's professional firmographics and lookalike modelling
— Sarah M.
Partner, Independent Financial Advisors
Read the full case study →BEFORE → AFTER
Monthly Cost Per Lead · BEFORE
£210
Monthly Cost Per Lead · AFTER
£94
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, your paid campaigns generate qualified leads at 40–50% lower cost, rank prominently in local financial advice searches, and pass every compliance review without delay. You're competing on differentiation and local authority—not just budget size.
Compliance & Market Audit
We map your regulatory constraints, competitive landscape, and current paid performance across all channels. We analyze how Edinburgh's top finance firms structure their ads, identify compliance gaps in your current campaigns, and benchmark your cost per lead against local performers.
Audience & Messaging Strategy
We develop buyer personas specific to Edinburgh's finance and fintech market—advisors, CFOs, business owners seeking regulated guidance. We craft differentiated ad copy that highlights your unique value, passes compliance review, and speaks directly to local pain points.
Campaign Architecture & Build
We structure LinkedIn, Google Search, and Display campaigns with clear performance tiers, budget allocation, and compliance checkpoints. Every ad template, landing page, and conversion path is built for regulated financial services audiences.
Optimise & Scale
We run a 30-day controlled test phase, measure cost per qualified lead, refine targeting, pause underperformers, and reallocate budget to winners. By week 12, we've identified your most profitable audience segments and campaign structures.
Ongoing Compliance & Growth
We monitor regulatory changes, refresh creative seasonally, A/B test messaging, and continuously improve cost per lead. Monthly strategy reviews ensure your paid spend stays compliant, competitive, and profitable as Edinburgh's market evolves.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh finance & fintech brand
The median finance & fintech client after 6 months
A compliance-first framework for finance and fintech businesses in Edinburgh to cut cost per lead by 40–50% and rank locally for financial advice searches.
Median result across 12 finance & fintech Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see results from paid marketing campaigns?
You'll see initial performance data within 2–3 weeks of launch. By week 8, we'll have identified your top-performing audience segments and started scaling. By month 4, cost per lead should stabilise at 40–50% below where you started. Finance and fintech audiences tend to have longer decision cycles, so we focus on qualified lead volume and conversion rate, not just clicks.
Will your campaigns pass FCA compliance?
Yes. We build FCA guidelines into every stage—from ad copy to landing page claims to conversion tracking. Every campaign receives pre-flight compliance sign-off before launch. Our 98% first-submission approval rate reflects this built-in rigor. You won't experience approval delays or campaign rewrites.
What's your typical retainer range for Edinburgh finance and fintech clients?
Our paid marketing retainers range from £1,200–£5,500 per month, depending on campaign scope, audience size, and growth targets. Most finance and fintech clients in Edinburgh start at £2,400–£3,500/month and scale from there. We'll size a proposal based on your goals and current monthly ad spend.
How do you differentiate my business from big-bank competitors?
We audit your unique value—regulatory credentials, specialist advice, local roots, bespoke service—and translate it into compliance-approved ad messaging that resonates with Edinburgh's financial professionals and SMBs. We also target high-intent, locally-driven search and professional networks where big banks don't compete effectively. You win on authenticity and proximity, not brand size.
What platforms do you recommend for finance and fintech in Edinburgh?
Our top three for this sector are: (1) LinkedIn Ads—best for reaching advisors, CFOs, and business decision-makers; (2) Google Search with local intent keywords—captures high-intent financial advice searches in Edinburgh; (3) Google Display & Remarketing—builds awareness and re-engages warm prospects. We typically allocate 50–60% to LinkedIn, 30–35% to Google Search, and 10–15% to Display, then optimise based on cost per lead data.
FREE · NO COMMITMENT · 48HR TURNAROUND