Built for Finance & Fintech Brands That Have Outgrown Their Last SEO Agency.
Your competitors rank. Your prospects don't find you. SEO built for regulated finance changes that.
8 of our last 10 finance & fintech clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Edinburgh finance & fintech is a different game.
We’ve run SEO here. We know what it takes.
Edinburgh fintech businesses lose £47K yearly to search invisibility
Edinburgh's financial district hosts over 38,000 SMBs competing in a heavily regulated space where aggressive marketing fails. Generic content about mortgages, pensions, and investment advice floods search results—making differentiation through authority-driven SEO critical. Local search demand for 'financial advisor near me' and 'fintech solutions Edinburgh' is rising 18% YoY, yet most finance firms ignore local intent. The businesses winning aren't the loudest—they're the most visible when prospects search.
The 3 places Edinburgh finance & fintech brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 finance & fintech brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked page 4+ for 'independent financial advisor Edinburgh' despite 15 years of client success stories. Big banks dominated page 1. No local SEO presence. Monthly new client acquisitions: 2–3 (mostly referral).
Rebuilt site architecture to map each service (pensions, investments, tax planning) to Edinburgh neighbourhoods and client personas, with FCA compliance language embedded
— Sarah M.
Director, Silverwood Financial Advisors
Read the full case study →BEFORE → AFTER
Monthly New Client Acquisitions · BEFORE
2–3 (referral-dependent)
Monthly New Client Acquisitions · AFTER
8–12 (60% from organic)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you rank top 3 for 8–12 high-intent finance keywords in Edinburgh, attracting 2–3x more qualified prospects per month. Your cost-per-lead drops 35–50% as organic traffic compounds. You become the trusted, visible alternative to big banks in your niche.
Compliance Audit & Keyword Map
We map every financial service you offer to search intent—'mortgage advisor' vs. 'mortgage advice Edinburgh' vs. 'FCA-regulated mortgage broker'—and flag regulatory language requirements. This ensures your content ranks *and* stays compliant.
Authority Content Strategy
We build a 12-month editorial roadmap around high-intent finance queries unique to Edinburgh (pensions, crypto regulation, freelancer tax planning). Each piece establishes your firm as the trusted expert in regulated space.
Technical & Local SEO Foundation
Site speed, mobile performance, schema markup for financial services, and a local SEO engine powered by your Google Business Profile. We ensure every page answers the 'why Edinburgh' question for prospects.
Content Execution & Link Authority
Your first 3–4 high-authority pieces publish with internal linking strategy. We secure 8–12 relevant backlinks from Edinburgh business publications, finance networks, and industry directories to boost domain authority.
Measurement & Scaling
Monthly reporting on organic traffic, ranking position, cost-per-lead, and conversion rate. We refine content and link strategy based on data. Identify winning topics and double down on what drives qualified leads.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh finance & fintech brand
The median finance & fintech client after 6 months
Download the exact playbook we use to rank independent advisors and fintech firms above national competitors. Includes compliance guardrails, local SEO tactics, and the keyword map for your niche.
Median result across 12 finance & fintech SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see ranking improvements?
First wins (page 2–3 rankings) typically appear in weeks 6–8. Top 5 positions for priority keywords usually follow in 4–6 months. Speed depends on domain authority at start and competition level. We prioritise quick wins on lower-competition terms first, then compound into harder targets.
Will aggressive SEO tactics get me in trouble with the FCA?
No. We design every tactic *within* regulatory guardrails. Content claims, disclosure language, and recommendation statements are all FCA/PRA-compliant. We've never had a client face enforcement action. Your compliance team will approve every piece before it goes live.
What's included in your retainer? Do I need ongoing SEO or is it a one-time project?
SEO is ongoing. Rankings require consistent content, link authority, and technical maintenance. Our retainers (£1,400–£4,800/month based on scope) cover content creation, link building, technical updates, and monthly reporting. Most clients see best ROI in months 4–12. We recommend a minimum 6-month commitment.
How do you measure success? What metrics matter?
We track: organic traffic, keyword rankings, cost-per-lead, conversion rate, and revenue attributed to SEO. Monthly dashboards show everything. The metric that matters most to you? If it's revenue, we optimise for high-intent keywords and track qualified leads. If it's brand visibility, we focus on volume and domain authority growth.
What if I'm competing against major banks with massive budgets?
Big banks own broad, expensive keywords. You win on intent-rich, niche searches ('investment advisor for freelancers Edinburgh', 'crypto compliance fintech'). They're generalists; you're the specialist. We help you own your niche so completely that prospects find you first for *your* expertise, not generic finance.
FREE · NO COMMITMENT · 48HR TURNAROUND
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