Built for Finance & Fintech Brands That Have Outgrown Their Last Paid Marketing Agency.
The London financial services brands generating sustainable lead pipelines aren't spending more on paid media — they're bidding with actual customer lifetime value data, layering compliance into automation, and converting search traffic with conversion-rate-optimised asset pages that regulators approve.
8 of our last 10 finance & fintech clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
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EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
London finance & fintech is a different game.
We’ve run Paid Marketing here. We know what it takes.
London finance institutions waste £3.8M per year on unoptimised Google Search and LinkedIn campaigns — while their competitors capture £8–£12 cost per qualified lead
London's financial services sector generates over £180 billion in annual managed assets and controls 37% of UK digital ad spend in financial services. Yet 71% of London finance institutions running Google Ads are bidding on broad match keywords without quality score optimisation, ignoring search term negatives that waste 40–60% of budget on unqualified clicks, and running LinkedIn campaigns to job titles without account-based audience layering. The finance brands winning in London paid media aren't outbidding competitors — they're outstructuring them with regulatory-compliant automation, precise audience targeting, and lead quality metrics tied to actual conversion rates and customer LTV.
The 3 places London finance & fintech brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 finance & fintech brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Ads cost per lead had inflated to £72 despite brand recognition, LinkedIn campaigns were targeting generic 'CFO' and 'Treasurer' titles without company-size filtering, and lead quality was poor because no sales-validated ICP existed
Implemented lead scoring model with sales team — defining qualified lead as existing-client-referred opportunity or £10M+ company treasury function
— Rebecca S.
Head of Marketing, London Wealth Management Firm
Read the full case study →BEFORE → AFTER
Cost Per Qualified Lead · BEFORE
£72
Cost Per Qualified Lead · AFTER
£9
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, London finance clients typically reduce cost per qualified lead by 55–72%, improve sales conversion rates by 40–65%, and scale monthly lead volume by 2–3.5x at the same or lower ad spend — while maintaining full regulatory compliance.
Paid Media & Compliance Audit
We audit your Google Ads, LinkedIn, and Meta campaigns — identifying wasted spend, search term negatives you're missing, quality score suppressors, and compliance gaps (FCA messaging, ESMA requirements, data privacy). Most London finance accounts have 12–18 fixable issues in week one.
Tracking & Lead Quality Foundation
We implement conversion tracking tied to actual customer LTV data (not just form submissions), establish lead scoring rules with your sales team, and build audience segments based on company profile and buying signals. Accurate lead quality metrics transform paid media from volume play to profit engine.
Campaign Restructure with Regulatory Framework
We rebuild Google Ads around intent tiers (brand, product, competitor, educational) with precise match types, FCA-compliant ad copy templates, and negative keywords that eliminate 30–50% of current waste. LinkedIn campaigns are restructured around account-based targeting with firmographic filters.
Quality Score & Landing Page Optimisation
We identify quality score suppressors (landing page relevance, CTR gaps, mobile experience) and rebuild high-intent landing pages that match keyword groups, speak to specific customer segments, and include compliance messaging that builds trust without creating friction.
Lead Quality & Revenue Attribution Reporting
Monthly reporting on cost per qualified lead, sales conversion rates by channel, customer LTV by acquisition source, and true ROAS — with clear recommendations on where to scale budget and where to cut. We report on profit contribution, not just lead volume.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London finance & fintech brand
The median finance & fintech client after 6 months
See how your London finance brand's paid media performance compares to top performers — with the exact cost-per-lead benchmarks, lead quality metrics, and ROAS figures we see across our London finance portfolio.
Median result across 12 finance & fintech Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
What's a realistic cost per lead for finance companies in London?
Depends on product and ICP. Wealth management targeting £1M+ AUM ranges £18–£45 CPL; mortgages targeting first-time buyers range £8–£22 CPL; insurance and protection range £12–£38 CPL. The key variable isn't the channel — it's how tightly you've defined ICP and how ruthlessly you exclude non-matching keywords.
Is Google Search or LinkedIn better for B2B finance lead generation?
Both serve different roles. Google Search captures active demand — people searching for specific products and solutions. LinkedIn reaches decision-makers and influences buying committees for complex B2B finance products. Top-performing London finance brands allocate roughly 55% to Google Search and 45% to LinkedIn, adjusting by product complexity and deal size.
How long does it take to see improved cost per lead after campaign restructure?
Most London finance clients see measurable cost-per-lead improvement within 3–4 weeks of restructuring (search term negatives and bid adjustments take effect quickly). Full impact — with quality score optimised, landing pages A/B tested, and sales-defined lead quality implemented — typically appears at 3–4 months.
Do you manage Meta Ads for B2B finance companies?
Yes, but strategically — Meta is most effective for awareness and top-funnel education in finance, not direct lead generation (which Google and LinkedIn dominate). We use Meta to build lookalike audiences from your best customers, nurture prospects who've visited your site, and run educational content that supports Google/LinkedIn campaigns.
How do you navigate FCA compliance requirements in paid advertising?
We've built compliance checkpoints into every campaign — messaging templates reviewed against FCA guidance, restricted keywords that trigger compliance review, data-handling protocols auditable by your legal team, and monthly compliance reporting. Compliance isn't a bolt-on; it's structural.
FREE · NO COMMITMENT · 48HR TURNAROUND