Built for Finance & Fintech Brands That Have Outgrown Their Last Social Media Agency.
Most finance & fintech businesses default to generic posts. We build compliant, community-first content that converts trust into customers.
8 of our last 10 finance & fintech clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
London finance & fintech is a different game.
We’ve run Social Media here. We know what it takes.
London's 380,000 SMBs are leaving money on regulated social selling
London's finance and fintech sector operates in one of the world's most regulated markets. Social media for this industry isn't about viral moments—it's about demonstrating expertise, building authority, and nurturing trust within compliance boundaries. Fintech startups in Shoreditch and established advisors in the City face identical pressure: differentiate without aggressive selling. The businesses winning are those with consistent, educational content that positions them as thought leaders to their exact audience.
The 3 places London finance & fintech brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 finance & fintech brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Generic LinkedIn presence with sporadic posts. No differentiation from big-bank competitors. Local prospects couldn't find them when searching for independent financial advice. Compliance concerns had paralysed content creation—the founder wasn't confident what was permissible to share.
Built a thought-leadership content pillar around 'independent vs. institutional bias' in financial planning—a point of genuine differentiation for the firm
— Robert M.
Founder & Chief Investment Officer
Read the full case study →BEFORE → AFTER
Monthly qualified leads from social · BEFORE
0–2
Monthly qualified leads from social · AFTER
11–15
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After completing this engagement, you'll own a differentiated social presence that positions you as the trusted authority in your London market. Your social channels will generate qualified leads consistently—not through aggression, but through demonstrated expertise and genuine community building. You'll have a replicable, compliant content system that your team can sustain independently.
Audit & Positioning
We conduct a 360° analysis of your current social presence, competitive landscape, and compliance constraints. We interview your leadership to uncover your unique perspective on financial services or fintech innovation. This isn't a surface-level review—we map your differentiation against the 15–20 direct competitors we identify in your London postcodes and sectors.
Content & Community Strategy
We build a 12-month editorial calendar aligned to your sales cycle, prospect journey, and local London events (fintech conferences, investor pitches, regulatory updates). Every piece of content serves a dual purpose: educate your audience and move them closer to a decision. We define the 3–4 content pillars that will own your category in your audience's mind.
Channel Optimisation
We rebuild your LinkedIn profile as a lead-generation asset, optimise Twitter for real-time thought leadership, and determine whether Instagram or TikTok deserve investment (usually not for B2B finance, but we validate this). We set up tracking, UTM parameters, and CRM integration so every social interaction flows into measurable pipeline.
Content Production & Launch
Our team produces your first 4 weeks of content: thought-leadership posts, educational threads, local event commentary, and customer stories. We publish with consistency, engage directly with your audience (no bots), and refine messaging based on early performance data. You'll see engagement lift within the first 2 weeks.
Optimisation & Scale
After month one, we analyse what resonates with your specific London audience. Which topics generate leads? Which engagement patterns convert? We double down on high-ROI content, refine messaging, and identify paid amplification opportunities for your best-performing organic posts. We also establish a monthly strategy review with your team to align social performance to business goals.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London finance & fintech brand
The median finance & fintech client after 6 months
A framework used by London's fastest-growing finance and fintech businesses to build compliant, community-first social strategies that convert trust into customers. Includes compliance templates, content calendar structures, and channel benchmarks for your market.
Median result across 12 finance & fintech Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see leads from social media?
First qualified conversations: 4–6 weeks. Meaningful volume (10+ leads/month): 12–16 weeks. This timeline assumes consistent, educational content and proper CRM tracking. Finance and fintech buying cycles are longer than most industries—prospects research for weeks before raising their hand.
Won't compliance regulations make social media pointless for our business?
No. Compliance constraints actually create opportunity—they reduce noise and let you dominate through authentic, educational content. We've worked with FCA-regulated advisors, authorised fintech platforms, and unregulated fintechs. Every structure has a compliant social framework. The issue isn't regulation; it's clarity. We provide that.
Do we need to be on TikTok or Instagram?
Probably not. We analyse your specific audience before recommending channels. For B2B finance and most fintech, LinkedIn and Twitter/X dominate. Instagram and TikTok can work for consumer fintech, but we test before committing budget. We're channel-agnostic—we recommend based on data, not trends.
What if we don't have a big content production budget?
You don't need one. High-performing finance and fintech social isn't about production value—it's about insight and authenticity. A well-crafted LinkedIn post from your founder takes 30 minutes and often outperforms a £5k video. We optimise for impact per hour invested, not spend.
How do you measure success if our sales cycle is 6+ months?
We measure leading indicators (engagement, lead quality, CRM velocity) and attribution (which content drives prospects to reach out). We also track velocity through your pipeline—how fast do social-sourced leads move compared to other channels. By month three, the pattern is clear.
FREE · NO COMMITMENT · 48HR TURNAROUND