Built for Finance & Fintech Brands That Have Outgrown Their Last Paid Marketing Agency.
Your compliance isn't a handbrake. It's your unfair advantage. We show regulated finance & fintech how to win local search.
8 of our last 10 finance & fintech clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Birmingham finance & fintech is a different game.
We’ve run Paid Marketing here. We know what it takes.
Birmingham finance firms waste £2,400/mo on generic ads.
Birmingham's 68,000 SMBs include a growing fintech cluster in Digbeth and established financial advisory businesses across Brindleyplace. Most compete on price or copy big-bank marketing—both fail in a regulated landscape. Finance & fintech searchers in Birmingham are high-intent: they're looking for local expertise, not national brands. Your challenge isn't reach; it's relevance within compliance guardrails.
The 3 places Birmingham finance & fintech brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 finance & fintech brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They were spending £3,200/month on Google Ads but generating 15–20 leads/month at £160–£200 per lead. Conversion rate was below 3%, and their ad copy sounded like every other FCA-regulated firm in the UK.
Repositioned them as 'Financial advisors for Midlands business owners' (not generic 'financial advice'). Tested this angle in ad copy and saw 34% lift in CTR within 2 weeks.
— Sarah M.
Managing Director, Financial Advisory
Read the full case study →BEFORE → AFTER
Monthly Cost Per Qualified Lead · BEFORE
£178
Monthly Cost Per Qualified Lead · AFTER
£97
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have cut your cost-per-lead by 35–50%, and your sales team will report that inbound leads are warmer and more qualified. You'll own a repeatable playbook for compliance-smart paid marketing that scales.
Compliance-First Audit
We review your current ads, landing pages, and messaging against FCA/PRA guidelines and competitor positioning. We identify which of your compliance statements are liabilities (boring) versus assets (differentiators). In Birmingham's finance sector, this step alone reveals 3–5 missed positioning opportunities.
Audience & Channel Strategy
We map your ideal client profile (SMB owner, high-net-worth individual, corporate treasurer) to the channels where they're most receptive and compliant. For Birmingham finance & fintech, this typically means Google Search (high-intent, compliance-friendly keywords), LinkedIn (B2B decision-makers), and geo-targeted Facebook (brand awareness in Digbeth/Brindleyplace).
Ad Creative & Copy Build
We develop 4–6 ad variations (headlines, body copy, CTAs) that blend regulatory precision with emotional resonance. Each ad is tested against compliance guardrails and Birmingham-specific messaging hooks (e.g., 'serving family offices in the West Midlands' or 'fintech solutions for Birmingham's retail sector').
Campaign Launch & Real-Time Optimization
We deploy campaigns across your chosen channels with bid strategies tuned for lead quality, not just volume. We monitor daily performance, pause underperforming ads within 48 hours, and shift budget toward top CTR/conversion performers. Birmingham's competitive finance market demands agility.
Lead Quality & ROI Reporting
We track cost-per-lead, lead-source attribution, and close rates by channel. We identify which ads and messaging generate the highest-value leads (not just cheap clicks). This intel feeds into Month 2+ optimization and budget reallocation.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham finance & fintech brand
The median finance & fintech client after 6 months
A compliance-first framework used by top-performing finance & fintech firms in Birmingham to cut cost-per-lead by 40–60% without sacrificing regulatory guardrails.
Median result across 12 finance & fintech Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is your approach different from other paid marketing agencies in Birmingham?
Most agencies treat finance & fintech like any other vertical—they focus on clicks and impressions. We treat compliance as a competitive advantage. We build positioning and messaging that passes FCA/PRA scrutiny and differentiates you from generic big-bank copy. We also specialize in this vertical: we know your market, your competitors, and your audience psychology.
Do you handle all the ads, or do I need to manage them myself?
We handle everything: strategy, creative, setup, daily optimization, and reporting. You get a weekly performance summary and monthly ROI report. Your only job is to review leads and tell us which ones convert—we'll use that intel to retarget and optimize. You're not managing Google Ads; you're getting qualified leads.
What if my compliance team is nervous about our ads?
That's actually a strength. We build in a compliance review step upfront (Week 1–2 audit). Every ad we create is vetted against FCA/PRA guidelines before it goes live. Your compliance team will feel confident because we're not pushing boundaries—we're leveraging them.
How long before I see ROI, and what does a typical cost-per-lead look like for finance & fintech in Birmingham?
Typical industry CPL is £115–£280. Top performers we work with hit £85–£120. Most clients see meaningful improvements (20–30% CPL reduction) within 4–6 weeks. Full optimization (35–50% CPL reduction) typically takes 90 days. ROI depends on your sales process, but warmer leads and better positioning usually drive a 6.8%+ lead-to-customer conversion rate (vs. 3–4% industry average).
What's the minimum budget to get started, and can I scale up or down?
We work with clients at all levels. Most start with £1,500–£3,000/month ad spend. We'll recommend a starting budget based on your goals and market. You can scale up once we prove ROI, or scale down if priorities shift. We're flexible and agile—no long-term locks, just results.
FREE · NO COMMITMENT · 48HR TURNAROUND