Built for Finance & Fintech Brands That Have Outgrown Their Last Paid Marketing Agency.
Manchester finance & fintech leaders waste £2,800/month on campaigns that don't comply or convert. We fix that.
8 of our last 10 finance & fintech clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Manchester finance & fintech is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid budget deserves better than generic finance ads.
Manchester's ~75,000 SMBs in finance and fintech operate in a heavily regulated environment where aggressive tactics backfire. Generic competitor content drowns out local advice-seekers searching for 'financial advisor near me' or 'fintech consultant Manchester.' The real opportunity: precision-targeted paid campaigns that respect compliance, speak directly to your ideal client, and generate qualified leads—not vanity clicks. The agencies winning here aren't the biggest; they're the ones who understand both the rules and the market.
The 3 places Manchester finance & fintech brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 finance & fintech brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Trapped between regulatory caution and growth pressure. Their Google Ads were generic ('Fast Loans Manchester'); LinkedIn wasn't being used. Monthly spend: £2,600. Leads: 8–12/month, many unqualified (students, wrong intent). No local presence despite being based in Manchester.
Rebuilt ad copy to lead with compliance ('FCA-authorised lending') + benefit (speed, transparency), making regulatory clarity a differentiator, not a constraint.
— Sarah M.
Founder & CEO
Read the full case study →BEFORE → AFTER
Qualified Leads/Month · BEFORE
9
Qualified Leads/Month · AFTER
32
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, your paid budget generates 3–5× more qualified leads at 40–60% lower cost per lead than your current spend. You own a repeatable, compliant, differentiated paid machine that grows with you.
Compliance Audit & Positioning
We review your current campaigns, FCA obligations, and competitive landscape. This isn't a generic checklist—we map exactly what you can and can't say, then craft a differentiated message that's both compliant and compelling. For Manchester finance & fintech, this means understanding the specific regulatory nuances of your vertical (advisory, lending, wealth, crypto, payroll, etc.).
Audience & Intent Mapping
We identify exactly who your ideal client is—not just job title, but search behaviour, pain point, and decision stage. For Manchester SMBs, this often reveals untapped local intent: 'financial advisor for startups Manchester,' 'fintech recruitment consultant Northern Quarter,' etc. We layer this with account-based targeting for high-value prospects.
Campaign Architecture & Testing
We design a multi-channel paid strategy (LinkedIn, Google Search, retargeting, video) that works together, not in silos. Each channel has a specific role: LinkedIn for credibility and nurture, Google Search for high-intent local capture, retargeting for those not-yet-ready. We build in A/B testing from day one—compliance-first copy variants, audience segments, bid strategies.
Launch, Monitor & Optimise
Campaigns go live with daily monitoring. For finance & fintech in Manchester, we track not just clicks and conversions, but lead quality, FCA compliance markers, and cost-per-qualified-lead. We adjust bids, audience segments, and creative based on real data—not hunches. Weekly optimisation calls keep you in the loop.
Scale & Refinement
Once we've proven what works (usually 4–8 weeks), we scale the winning audiences, channels, and creative. We also introduce advanced tactics: lookalike audiences, dynamic creative, ROAS-based bidding. Compliance remains non-negotiable; growth becomes inevitable.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Manchester finance & fintech brand
The median finance & fintech client after 6 months
A practical, compliance-first guide to paid advertising for regulated finance & fintech businesses. Covers what works locally in Manchester, what the FCA won't let you say, and the exact channels winning firms are using right now.
Median result across 12 finance & fintech Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring a freelancer or using a big London agency?
Freelancers lack compliance expertise and scale bandwidth. London agencies don't understand Manchester's specific fintech ecosystem or local search intent. We're built for regulated industries, we know Manchester inside out, and we combine agency rigour with fintech-specific compliance knowledge. You get local insight with professional infrastructure.
What if my industry is heavily regulated (lending, FCA, crypto, etc.)?
That's exactly where we shine. Regulation is usually seen as a ceiling; we see it as a moat. We've worked across lending, wealth advisory, crypto (UK-compliant), insurance, and payroll. We know what you can and can't say, and we turn compliance into a differentiator in your copy and targeting.
How much should I be spending on paid marketing?
For Manchester finance & fintech SMBs, most are spending £2,000–£5,000/month. The question isn't how much you spend, but how efficiently. A £2,500 spend with us typically generates 2–3× more qualified leads than a £4,000 spend with generic agencies. We optimise for lead quality and cost-per-qualified-lead, not total spend.
What's included in your retainer?
Our retainer (£1,500–£6,000/month depending on scope) includes: campaign management, A/B testing, daily optimisation, weekly reporting, monthly strategy reviews, and ongoing compliance audits. You're not paying per hour; you're paying for results. We're accountable for lead quality and cost-per-lead targets we agree upfront.
How do you measure success?
We measure everything against agreed KPIs: cost-per-qualified-lead, conversion rate, ROAS, and ultimately, revenue attributed to campaigns. We don't report vanity metrics (impressions, clicks, CTR) unless they matter to your business. Every Friday, you see how many qualified leads came in and at what cost. That's what matters.
FREE · NO COMMITMENT · 48HR TURNAROUND