Built for Finance & Fintech Brands That Have Outgrown Their Last Paid Marketing Agency.
Your finance or fintech business deserves paid marketing that understands regulation, builds trust, and converts qualified leads—not just clicks.
8 of our last 10 finance & fintech clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Liverpool finance & fintech is a different game.
We’ve run Paid Marketing here. We know what it takes.
32,000 Liverpool SMBs. Most waste half their marketing budget.
Liverpool's finance and fintech sector operates in a tightly regulated environment where aggressive marketing backfires. Most competitors default to generic content and broad-targeting campaigns, leaving them invisible in local search for 'financial advisor near me' and 'fintech solutions Liverpool.' With only ~£2,000 monthly spend across the metro, the businesses winning are those combining compliance-safe messaging with hyper-local targeting. Your advantage: precision over noise.
The 3 places Liverpool finance & fintech brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 finance & fintech brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They were spending £2,200/month on broad-targeting Facebook ads, getting high volume but low-quality leads. Their cost-per-qualified-lead was £380. Compliance concerns meant they couldn't use aggressive performance language, limiting their differentiation.
Shifted 60% budget to LinkedIn Ads targeting Liverpool/North West finance decision-makers (CFOs, business owners) with compliance-safe messaging around speed, transparency, and local support
— Sarah M.
Head of Growth
Read the full case study →BEFORE → AFTER
Monthly New Qualified Leads · BEFORE
6–8 leads/month at £380 CPL
Monthly New Qualified Leads · AFTER
28–32 leads/month at £94 CPL
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, your paid marketing campaigns are compliant, data-backed, and delivering qualified leads at a predictable cost. Your Liverpool market position strengthens: prospects find you first, trust you more, and convert faster than competitors still relying on outdated tactics.
Audit & Regulatory Map
We review your current paid campaigns, compliance posture, and competitive landscape in Liverpool's finance/fintech sector. We identify which channels, messages, and targeting align with your regulatory obligations—and where you're leaving money on the table.
Audience & Message Strategy
We define your ideal customer profile, map local search intent, and craft messaging that builds trust without overpromising. For finance/fintech, this means speaking to specific pain points (regulation, security, transparency) that your Liverpool audience cares about.
Campaign Build & Testing
We build compliant campaigns across your chosen channels (LinkedIn, Google Search, Meta) with tight targeting on Liverpool and surrounding regions. We implement conversion tracking, UTM tagging, and lead quality scoring from day one.
Optimise & Scale
We monitor lead quality, cost-per-acquisition, and conversion rates daily. We pause underperforming segments, scale winners, and refine messaging based on real-world data. By month 2–3, we shift budget toward your highest-ROI channels.
Measure & Report
We tie every lead and customer back to your ads. You'll see exactly which campaigns, keywords, and audiences deliver the lowest cost-per-customer and highest lifetime value. Monthly board-ready reporting shows your marketing isn't a cost centre—it's a revenue driver.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Liverpool finance & fintech brand
The median finance & fintech client after 6 months
See exactly how much you should be spending, what channels work best in your sector, and where your competitors are winning—all specific to Liverpool metro, finance/fintech regulations, and your business size.
Median result across 12 finance & fintech Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How do you ensure my paid campaigns comply with FCA and PRA regulations?
Every campaign brief goes through our compliance checklist before launch. We review ad copy, landing pages, disclaimers, and targeting against current FCA/PRA guidelines. We also maintain relationships with compliance consultants and stay updated on regulation changes. You're never at risk because we've built compliance into the process, not added it as an afterthought.
What's your typical cost structure for a Liverpool finance/fintech business?
Our retainer ranges from £1,500–£4,000/month depending on scope (channels, ad spend management, reporting depth). We typically recommend starting with a 6-month engagement to test, optimise, and prove ROI. After month 1, most clients commit longer because they see results. We're transparent: your ad spend is separate from our fees, and we'll show you every pound's impact.
We spend £2,000/month on ads now but don't know if it's working. Can you help?
Yes. In our initial audit, we'll trace where your current budget goes, what it's generating, and where it's leaking. Most businesses we meet are losing 40–60% of their budget to poor targeting, bad conversion tracking, or non-qualified leads. We'll identify quick wins (channels to pause, audiences to tighten) and show you immediate improvements in cost-per-lead and quality.
How long before we see results?
You'll see early signals within 2 weeks (click volume, initial conversions). Meaningful optimisation and cost-per-lead improvement typically happen by week 6–8. By month 3, you should see a clear ROAS trend. By month 6, you'll have enough data to confidently scale or adjust strategy. Patience pays: paid marketing isn't a light switch, it's a dial.
What if we're brand new and have no track record of customer data?
We start with research: competitor analysis, audience interviews, and small-budget testing across channels to find where your ideal customers hang out. We build lookalike audiences from your website visitors, email subscribers, or LinkedIn connections. By month 2–3, you'll have real customer data to work with. Early spend is high-learning, low-volume—but it's the foundation for scaling later.
FREE · NO COMMITMENT · 48HR TURNAROUND