Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
The Paris builders closing projects aren't running bigger budgets. They're targeting homeowners by renovation stage, qualifying leads before contact, and using Local Services Ads in the 8th and 16th arrondissements where luxury renovation demand is highest.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Paris construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Paris construction firms are spending €847 per lead on Google Ads — and 62% never convert to projects
Paris's construction and renovation market generates €8.4 billion annually, concentrated in high-value residential (1st–8th, 16th arrondissements) and commercial renovation. Yet 71% of Paris construction firms running Google Ads have zero lead qualification system, no Local Services Ads presence, and broad keyword strategies that attract every homeowner with a budget question — not a budget and timeline. The builders winning in Paris paid media aren't outbidding competitors; they're disqualifying tire-kickers before the first call.
The 3 places Paris construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Attracting tire-kickers and DIY homeowners asking for 'free estimates' on €5k kitchen updates; no Local Services Ads presence despite being licensed; no lead qualification system; paying equally for €15k jobs and €150k jobs
Applied for Google Guaranteed and activated Local Services Ads in Passy and adjacent neighbourhoods — LSA immediately captured homeowners with budget approved and timeline set
— Marc D.
Owner, Paris Luxury Renovation Contractor
Read the full case study →BEFORE → AFTER
Cost Per Qualified Lead · BEFORE
€85
Cost Per Qualified Lead · AFTER
€28
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Paris construction clients typically reduce cost per qualified lead by 52–68%, increase project conversion rate from 8% to 24–32%, and shift spend toward Local Services Ads and high-intent search — turning paid media from cost centre to predictable project pipeline.
Construction Paid Media Audit
We audit your Google Ads, Local Services Ads eligibility, and any active Meta campaigns — identifying unqualified lead sources, LSA setup gaps, and keyword waste unique to construction. Most Paris builders have 12–18 fixable issues in week one.
Local Services Ads Setup & Google Guaranteed
We activate Local Services Ads with Google Guaranteed certification in your service areas (by arrondissement and project type). LSA captures the highest-intent homeowner traffic in Paris — people literally clicking 'Get quotes now' with project details already entered.
Lead Qualification System & Pre-Call Scripts
We build a lead qualification intake form (embed on landing page and in Google Ads extensions) that captures project scope, budget range, timeline, and decision authority BEFORE you spend time on the call. Unqualified leads are filtered; qualified leads get routed with context.
Search Campaign Restructure by Project Size & Neighbourhood
We rebuild Google Search campaigns around project types (small repair, bathroom renovation, full apartment renovation) and by high-intent neighbourhoods (1st–8th, 16th — luxury; 11th, 12th — middle market). Tight match types and negative keywords eliminate budget waste on tire-kickers.
Reporting on Project Conversion & Profitability
Monthly reporting on cost per qualified lead, qualified-to-project conversion rate, and estimated project value attribution. We track profit contribution, not just lead volume — a €23 cost per qualified lead is worthless if 80% don't convert.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Paris construction & home services brand
The median construction & home services client after 6 months
See how your Paris construction firm's paid media performance compares to top-performing builders and contractors — with exact cost-per-lead benchmarks, Local Services Ads ROI data, and the qualification system that separates €15k jobs from €150k jobs.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
What's the minimum monthly budget for a Paris construction firm to run paid ads profitably?
€4,500–€7,000/month in ad spend is the minimum for meaningful paid media. Below that, machine learning in Local Services Ads and Google Search can't optimise effectively. Most of our Paris construction clients scale to €12k–€25k/month as project volume and cost per qualified lead improve.
Are Local Services Ads worth it for a small Paris construction firm?
Yes — LSA is the highest-intent channel in construction paid media. If you're licensed and insured, LSA should be 40–60% of your paid lead budget. Cost per lead is typically €18–€35 (half of organic search), and qualification is pre-done because homeowners entered scope/budget/timeline before clicking.
Should we focus on Google Ads or Meta for renovation leads in Paris?
Both serve different roles. Google Ads (including LSA) captures existing demand — people searching 'bathroom renovation Paris' or '16th arrondissement kitchen remodel' RIGHT NOW. Meta creates demand — reaching Parisians in high-renovation neighbourhoods (11th, 12th, 16th) who don't know you yet but match renovation-intent demographics. Top Paris builders allocate 65% to Local Services Ads + Search, 35% to Meta for brand awareness and nurture.
How do you qualify leads so we're not getting tire-kickers?
We embed a qualification form in your landing page and Google Ads extensions asking for project scope, budget range, and timeline BEFORE someone calls. Unqualified leads (e.g., 'free estimate on €3k DIY kitchen') are filtered; qualified leads (€30k+ budget, timeline 0–6 months) go to your sales team with full context. This single change typically improves conversion from 8% to 24–32%.
Can you help us target specific Paris neighbourhoods for renovation work?
Yes — we structure campaigns by neighbourhood and project type. For example, campaigns targeting 16th and 8th arrondissements (high-net-worth, luxury renovation) run separately from 11th and 12th (solid middle market). Ad copy, bid strategy, and lead qualification differ by neighbourhood to match local market dynamics.
FREE · NO COMMITMENT · 48HR TURNAROUND