Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
Your competitors are winning Google Local Pack. We show you how to outbid them—and cut your cost-per-lead in half.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Marseille construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
45,000 Marseille construction firms. Most waste €2,200 monthly on ads.
Marseille's construction and home services sector relies heavily on word-of-mouth and local reputation, leaving a massive digital pipeline gap. With 45,000 SMBs competing for attention across maritime, tourism, and logistics hubs, paid advertising has shifted from optional to survival. The businesses winning right now are those with disciplined Google Local campaigns, structured review systems, and predictable lead funnels. Most agencies in Marseille treat paid ads as a spend-and-pray exercise—we treat it as a science.
The 3 places Marseille construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite 15 years of reputation, they relied entirely on word-of-mouth and local referrals. One competitor had dominated Google Local Pack with 340+ reviews and aggressive paid ads. Their own Google Business Profile showed zero reviews and hadn't been updated in 18 months. They were losing 5–8 qualified leads per month to SERPs alone.
Rebuilt and optimised their Google Business Profile with high-quality photos, service descriptions, and 2-week service area updates.
— Marc T.
Owner, Marseille Plumbing Co.
Read the full case study →BEFORE → AFTER
Monthly Paid Leads · BEFORE
8
Monthly Paid Leads · AFTER
42
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll have a predictable, low-cost lead generation engine running on paid ads. Most clients see cost-per-lead drop 40–60% and ROAS improve from 2.1x to 4.2x+ within 6 months. You'll own your local market on Google and Meta.
Audit & Competitive Map
We analyse your current ad accounts, landing pages, and conversion tracking setup. Simultaneously, we map 8–12 of your direct competitors across Google Local, Meta, and search. For Marseille construction firms, this includes reviewing their Google Business Profiles, review count/quality, service area targeting, and ad creative.
Audience & Geo-Targeting Strategy
We define your ideal customer profile (homeowner, property manager, contractor) and map service areas by profitability. Using Marseille's district data (Vieux-Port, Euroméditerranée, suburbs), we create hyper-local audience segments. We identify which keywords and search intents convert best for your service type.
Campaign Build & Optimisation
We launch Google Local Services Ads, search campaigns, and retargeting on Meta. Each campaign is seeded with your best messaging and landing page variants. We set up conversion tracking (phone calls, form submissions, quote requests) and establish a 21-day optimisation sprint to improve cost-per-lead.
Review Generation & Trust Building
Paid ads only work if prospects trust you. We implement an automated review request system post-job completion or post-call. We guide you on responding to reviews and use review signals in your ad targeting. For Marseille's competitive market, visible social proof is the differentiator.
Reporting & Continuous Improvement
Starting week 8, you receive weekly performance summaries (leads, cost-per-lead, ROAS). We run monthly optimisation sprints: pausing low-performers, scaling winners, A/B testing ad copy and landing pages. Adjustments are data-driven, not guesswork.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Marseille construction & home services brand
The median construction & home services client after 6 months
A data-driven guide showing exactly how top-performing construction and home services firms in Marseille are cutting their cost-per-lead by 50%+ and dominating Google Local Pack. Includes competitor benchmarks, audience segmentation templates, and a 12-week implementation roadmap.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from just running Google Ads myself?
You can run ads. But without geo-targeting expertise, audience segmentation, review generation integration, and daily optimisation, you'll burn through budget like most Marseille firms do—spending €2,200/month and getting €1,800 back in ROAS. We reverse that equation. We also handle the review system that Google's algorithm now weights heavily in Local Pack rankings.
What's the minimum monthly budget to see results?
€800–€1,200. Less than that and we can't gather enough data to optimise meaningfully. We recommend starting at your current spend (€2,200 average) and reallocating it smarter rather than adding budget. You'll see better results on the same money within 60 days.
How long before I see leads?
First leads typically appear 2–3 weeks after campaigns go live (week 6–7 of engagement). However, cost-per-lead improves gradually over 12 weeks as we test, learn, and optimise. Most clients see 30–40% CPL reduction by week 12, then another 20–30% by month 6.
Do you guarantee results?
We don't guarantee leads or revenue—markets vary. But we do guarantee effort, transparency, and a structured process. You get weekly reporting, monthly calls, and the right to pause anytime. We've hit our benchmarks on 7 of our last 8 Marseille construction clients. The one outlier had internal sales issues, not ad issues.
What if my competitors are outbidding me on Google?
Outbidding isn't the answer—smarter bidding and better landing pages are. We use quality score optimisation, landing page A/B testing, and strategic bid placement. Many times, we find your competitors are wasting 50% of their ad spend on poor-quality traffic. We beat them on efficiency, not just budget size.
FREE · NO COMMITMENT · 48HR TURNAROUND