Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
Toulouse construction & home services firms spend €2,800 monthly on ads that don't convert. We show you how to reclaim that spend and dominate Google Local Pack.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Toulouse construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid budget's losing to competitors with smarter local strategies.
Toulouse's 38,000 SMBs in construction & home services rely heavily on word-of-mouth, leaving paid marketing vastly underutilised. Your competitors are winning the Google Local Pack with optimised profiles and review systems—while you're invisible. The aerospace and tech clusters mean local decision-makers are increasingly digital-first. Paid marketing in Toulouse isn't overcrowded; it's underdeveloped, which means every euro you invest outpaces five others spending blindly.
The 3 places Toulouse construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Reliant entirely on word-of-mouth and one-off Google searches; no systematic way to capture leads from renovation season demand. Competitors with basic Google Local Services Ads were winning quote requests. Monthly ad spend was unmeasured.
Built Google Local Services Ads + Search campaigns targeting emergency electrical service keywords and seasonal renovation searches across Toulouse metro.
— Marc T.
Founder, Électricité Capitole
Read the full case study →BEFORE → AFTER
Monthly Digital Revenue Attributed · BEFORE
€3,200 (1–2 jobs/month, inconsistent)
Monthly Digital Revenue Attributed · AFTER
€44,800 (14 jobs/month, predictable, 90%+ closing rate)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a predictable paid marketing engine that generates qualified leads at 40–50% below your current cost-per-lead, visible in Google Local Pack for high-intent search terms, and backed by a review system that compounds trust. Your €2,800 monthly spend becomes transparent, traceable, and scalable.
Audit & Intelligence Gathering
We analyse your current paid performance (if you have campaigns running), map your competitors' Google Local Pack strategies, and segment Toulouse's search demand for your service type. We identify which keywords and locations drive qualified leads in construction & home services.
Strategy & Local Pack Setup
We design a bespoke paid strategy combining Google Local Services Ads, search campaigns, and geo-targeted Facebook/Instagram retargeting. We optimise your Google Business Profile with service area signals, photos, and review prompts—the foundation that makes paid ads work harder.
Campaign Build & Copy Testing
We build high-intent campaigns targeting Toulouse postcodes and surrounding areas. Ad copy speaks directly to your customer's pain (emergency repairs, timeline, cost certainty). We run A/B tests on landing pages to maximise conversion rate from click to quote request.
Conversion Tracking & Review Generation
We install conversion tracking across all channels, connecting ads to your CRM or job management system. We implement an automated review generation workflow—vital in a market where trust is earned through proven social proof.
Optimisation & Growth Scaling
We monitor campaign performance weekly, kill underperforming ads, scale what works, and refine audience targeting. Monthly, we review cost-per-lead trends, adjust budgets by service type, and ensure your ad spend is compounding—each euro working harder than the last.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Toulouse construction & home services brand
The median construction & home services client after 6 months
A data-backed guide showing exactly how Toulouse firms are capturing €420k+ in new revenue from paid channels—and why most agencies are leaving 60% of that on the table.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does Omakaase's paid marketing service cost?
Our retainer ranges from €1,200–€4,500/month depending on campaign scope, ad spend, and service area. Most Toulouse construction & home services firms invest €2,400–€3,600 retainer + €2,000–€6,000 ad spend monthly. We price transparently: you own your ad accounts, see all spend, and can pause anytime.
How long before I see results from paid marketing?
First leads typically appear within 2–3 weeks of campaign launch. Meaningful volume (15+ qualified leads/month) and cost-per-lead optimisation take 60–90 days. Your Google Local Pack ranking improvement accelerates after 60 days as review signals compound. We provide weekly reporting so you see progress in real time.
What if I've tried Google Local Services Ads before and they didn't work?
Most firms fail with LSAs because they run them in isolation without (a) proper conversion tracking, (b) Google Business Profile optimisation, or (c) landing page refinement. We treat LSAs as one channel in a system. Usually we find previous campaigns were profitable but the firm didn't realise it due to poor tracking. We'll audit your historical data and show you exactly what went wrong.
Do you manage my Google Business Profile?
Yes. We optimise it for search visibility (service area signals, category accuracy, photo gallery), manage review requests (automated through your job workflow), and post monthly content. A strong GBP is the foundation of paid marketing success—ads perform better when your profile is trustworthy and complete.
How do you measure ROI if my jobs take 2–3 weeks to close?
We install conversion tracking pixels on your landing pages and integrate with your CRM. When a lead becomes a job, we mark it as converted. We measure cost-per-lead, cost-per-qualified-lead, and eventually cost-per-job-closed. Most Toulouse firms operate on 3–4 week sales cycles; our system accounts for this lag.
FREE · NO COMMITMENT · 48HR TURNAROUND