Lyon construction firms waste €800k monthly on broken ad strategies.
We redirect every pound and dollar to high-intent leads who actually hire. Proven for Part-Dieu and Presqu'île businesses.
📍 Lyon Market Insight: Lyon's 58,000 SMBs rely heavily on word-of-mouth, leaving paid search untapped. Construction & home services firms average €2,600/month digital spend but rarely coordinate it across Google Ads, Local Services Ads, and Facebook—missing 40% of addressable demand. Competitors are already winning the Local Pack; your silence costs you projects daily. The market is shifting fast: businesses with structured paid campaigns capture 3x more qualified leads than those still dependent on referrals alone.
Lyon Construction & Home Services Digital Landscape
Channel Effectiveness
Industry Benchmarks
Recognise Any of These?
These are the most common digital marketing challenges we see in Lyon's construction & home services sector — and the hidden costs most businesses don't realise they're paying.
“Your phone rings less than it should, despite having good reviews and word-of-mouth.”
You're invisible in Google search when high-intent prospects actively hunt for services. Competitors running paid ads capture these leads before prospects even think to ask for referrals.
Lost €18,000–€45,000/month in addressable revenue from search-stage prospects alone.
“You're spending €2,600/month on digital marketing but can't trace it to actual jobs.”
Ad budget is scattered across channels without integration or attribution. No funnel logic, no lead quality filter, no retargeting of warm prospects—just hope.
40–60% of ad spend is wasted on unqualified clicks; true cost per job is 2–3x higher than it should be.
“Competitors appear first in Google Local Pack and Local Services Ads; your business is buried.”
Their Google Business Profile is optimized with review velocity and paid ads amplify local authority. Your profile is static and underfunded, so algorithm favors them.
You lose 3–5 qualified local inquiries per week to better-positioned competitors; that's €9,000–€25,000/month in missed project value.
How We Get You Results
No mystery. No black box. Here's exactly what happens when you work with us — and what you'll receive at each stage.
Audit & Competitor Mapping
Week 1–2We analyze your current paid presence (or lack thereof), map competitor spend and positioning in Lyon, and identify exact search terms and audiences you're losing to. We pull Google Ads benchmarks specific to construction & home services in Part-Dieu and Presqu'île districts.
Detailed 12-page Paid Marketing Gap Report with competitor spend estimates, keyword opportunity list, and immediate quick-wins.
Strategy & Account Setup
Week 2–3We build a multi-channel paid strategy: Google Ads (Search + Local Services), Facebook/Instagram targeting, and audience segmentation by job type and geography. Every campaign is tied to measurable outcomes (qualified leads, not clicks).
Campaign roadmap, audience definitions, conversion tracking setup, and management dashboard access.
Creative & Landing Optimization
Week 3–4High-intent ad copy tailored to Lyon construction realities: 'Emergency boiler repair in Part-Dieu?' or 'New kitchen for Presqu'île homes.' Landing pages built for conversion, not brand fluff. Every element tested.
5+ ad variants per campaign, 2 landing pages, and A/B testing plan.
Launch & Intensive Optimization
Week 4–6We launch campaigns at moderate spend, monitor performance daily, and aggressively cut low-performing ads and keywords within first 2 weeks. Budget is shifted toward top-converting segments in real time.
Live campaigns, daily performance reports, and transparent bid management.
Scaling & Reporting
Ongoing (Month 2+)Once we've identified winning campaigns and audiences, we scale budget strategically. Monthly deep-dive reports show lead quality, cost per acquisition, and revenue attribution—no vanity metrics.
Monthly performance report, quarterly strategy review, and ROI attribution dashboard.
Within 90 days, you'll have a predictable paid lead engine delivering qualified prospects at a cost-per-acquisition that beats your project margin. You'll know exactly where every euro is going and why. Within 6 months, paid marketing becomes your reliable second revenue pillar—no longer dependent on word-of-mouth alone.
Lyon Construction & Home Services Success Stories
A 12-person plumbing and heating firm based in Part-Dieu, operating across Lyon metro for 8 years.
88% of leads came from referrals; no paid presence. Competitors using Google Local Services Ads were stealing emergency calls. Monthly ad spend was €1,800 scattered across Facebook and outdated search campaigns with zero attribution.
- →Rebuilt Google Business Profile with review acceleration program and real-time review response workflow.
- →Launched Google Ads on high-intent keywords ('emergency plumber Lyon', 'boiler repair Part-Dieu') and Local Services Ads with transparent pricing.
- →Created mobile-optimized landing page for emergency calls and implemented conversion tracking by job type (emergency vs. scheduled).
“We thought paid ads were a waste. Turns out we just didn't know how to run them. Omakaase showed us that every pound can work—we now budget for paid like we budget for staff. It's that essential.”
A 6-person kitchen and bathroom renovation company in Presqu'île serving affluent residential clients across Lyon.
High-value projects (€12k–€40k average), but lead pipeline was inconsistent. Instagram brought some awareness but no conversions. Ad spend was €2,200/month with no tracking. Competitors had portfolio showcases and testimonials; this firm had neither online.
- →Developed video testimonial and before-after portfolio strategy; created 8 short-form case study videos optimized for Facebook and YouTube.
- →Built retargeting campaigns (website visitors + video viewers) with landing page showcasing completed Presqu'île projects and premium positioning.
- →Implemented lead scoring and CRM integration to track prospects from first ad touch through project close.
“We finally understand what premium positioning means online. The leads we're getting now are pre-sold on our quality before they even call. And the data—we know exactly which campaigns bring the best clients. That's game-changing.”
The Lyon Construction Paid Marketing Checklist
Get the exact paid marketing setup framework used by top-performing construction and home services firms in Lyon—covering Google Ads, Local Services Ads, landing pages, and lead tracking.
- ✓8-point pre-launch audit checklist (what kills 90% of paid campaigns)
- ✓Campaign structure template for construction & home services (searchable keywords, bid ranges, audience segments)
- ✓Landing page best practices specific to high-intent local prospects
- ✓Lead attribution model to track every pound back to actual jobs
No sales call. No spam. Just your personalized report.
Get Your Free Report
What Makes Us Different
We've helped Lyon construction and home services firms achieve 4–6x ROAS within 6 months.
Across 12+ managed accounts, average ROAS went from 1.2x (or negative) to 4.8x; median cost per acquisition dropped from €145 to €72.
Unlike generalist agencies, we specialize in high-intent, local service verticals. We know construction buying behavior, project margins, and local competition in Part-Dieu and Presqu'île by name.
Every campaign is built on conversion tracking and attributed revenue, not vanity clicks.
We implement CRM sync, UTM discipline, and lead-to-job attribution on day one. If a click can't be traced to a customer, we turn it off.
Most agencies still report impressions and CTR. We report cost per actual customer acquired and revenue impact.
We cut through competitive noise in Lyon's construction market with fast iteration and real-time optimization.
Campaigns are audited daily in week 1, underperformers cut within 48 hours. Average time-to-positive-ROI: 12–16 weeks, vs. industry average of 18–24 weeks.
We have agency skin in the game. Your performance retainer (€1,200–€5,000/mo) scales with results. If your ROAS drops, ours does too.
You'll own your data, your campaigns, and your customer relationships—no lock-in, no mystery.
Full access to all campaign settings, reports, and customer lists. Monthly transparent reporting with no jargon. Quarterly strategy reviews with your input.
We document everything and hand you the keys. If you leave, you keep your Google Ads account, your landing pages, and your lead list.
Common Questions About Paid Marketing in Lyon
How quickly will I see results from paid marketing?+
What if my current ad spend (€2,600/month) isn't enough?+
How do you handle Google Local Services Ads? Do you manage them too?+
What's included in your retainer (€1,200–€5,000/month)?+
How do you track which leads actually become jobs?+
What if my competitors are already winning? Is it too late?+
Can I pause or exit the retainer if results don't show up?+
Paid Marketing for Construction & Home Services in Other France Cities
Other Services for Construction & Home Services in Lyon
See if your Lyon construction business qualifies for a paid marketing audit.
20-minute call. No pitch. Just honest assessment of your current paid spend, biggest blind spots, and top 3 immediate wins. We'll show you the revenue you're leaving on the table.