Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
We redirect every pound and dollar to high-intent leads who actually hire. Proven for Part-Dieu and Presqu'île businesses.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Lyon construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Lyon construction firms waste €800k monthly on broken ad strategies.
Lyon's 58,000 SMBs rely heavily on word-of-mouth, leaving paid search untapped. Construction & home services firms average €2,600/month digital spend but rarely coordinate it across Google Ads, Local Services Ads, and Facebook—missing 40% of addressable demand. Competitors are already winning the Local Pack; your silence costs you projects daily. The market is shifting fast: businesses with structured paid campaigns capture 3x more qualified leads than those still dependent on referrals alone.
The 3 places Lyon construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
88% of leads came from referrals; no paid presence. Competitors using Google Local Services Ads were stealing emergency calls. Monthly ad spend was €1,800 scattered across Facebook and outdated search campaigns with zero attribution.
Rebuilt Google Business Profile with review acceleration program and real-time review response workflow.
— Marc H.
Owner
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
8 leads/month (100% referral)
Monthly Qualified Leads · AFTER
18 leads/month (62% paid, 38% referral)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you'll have a predictable paid lead engine delivering qualified prospects at a cost-per-acquisition that beats your project margin. You'll know exactly where every euro is going and why. Within 6 months, paid marketing becomes your reliable second revenue pillar—no longer dependent on word-of-mouth alone.
Audit & Competitor Mapping
We analyze your current paid presence (or lack thereof), map competitor spend and positioning in Lyon, and identify exact search terms and audiences you're losing to. We pull Google Ads benchmarks specific to construction & home services in Part-Dieu and Presqu'île districts.
Strategy & Account Setup
We build a multi-channel paid strategy: Google Ads (Search + Local Services), Facebook/Instagram targeting, and audience segmentation by job type and geography. Every campaign is tied to measurable outcomes (qualified leads, not clicks).
Creative & Landing Optimization
High-intent ad copy tailored to Lyon construction realities: 'Emergency boiler repair in Part-Dieu?' or 'New kitchen for Presqu'île homes.' Landing pages built for conversion, not brand fluff. Every element tested.
Launch & Intensive Optimization
We launch campaigns at moderate spend, monitor performance daily, and aggressively cut low-performing ads and keywords within first 2 weeks. Budget is shifted toward top-converting segments in real time.
Scaling & Reporting
Once we've identified winning campaigns and audiences, we scale budget strategically. Monthly deep-dive reports show lead quality, cost per acquisition, and revenue attribution—no vanity metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Lyon construction & home services brand
The median construction & home services client after 6 months
Get the exact paid marketing setup framework used by top-performing construction and home services firms in Lyon—covering Google Ads, Local Services Ads, landing pages, and lead tracking.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will I see results from paid marketing?
Expect first qualified leads within 2–3 weeks of campaign launch. Meaningful ROAS and reliable lead flow typically emerges by week 8–12. We focus on fast iteration in weeks 1–4, then scaling in weeks 5–12. Total ramp to predictability: 12–16 weeks. This is faster than most agencies because we cut losing ad groups aggressively, not slowly.
What if my current ad spend (€2,600/month) isn't enough?
It's enough to start. We'll prove ROI at that level first, then expand budget to the winning channels. Most clients scale from €2,600 to €4,000–€6,000/month after month 3 because the return justifies it. Budget should always follow proof, not hype.
How do you handle Google Local Services Ads? Do you manage them too?
Yes. We set up and manage Google Local Services Ads (the 'Google Guaranteed' ads at the top of search results). For plumbing, electrical, HVAC, and general contractors in Lyon, these are often the highest-ROI channel. We handle profile optimization, response time management, and bid strategy to keep your cost per lead low.
What's included in your retainer (€1,200–€5,000/month)?
Tier depends on account complexity and spend. Entry tier (€1,200–€1,800) covers Google Ads management + reporting for single service vertical. Mid tier (€2,200–€3,500) adds Local Services Ads, Facebook/Instagram, and landing page optimization. Premium tier (€4,000–€5,000) includes full strategy, creative development, and quarterly business review. We customize based on your needs.
How do you track which leads actually become jobs?
We connect your Google Ads, Facebook, and landing pages to your CRM or a simple tracking spreadsheet. When a prospect converts to a customer, we tag the source campaign. This lets us calculate cost per actual job, not just cost per lead. If you don't have a CRM, we recommend HubSpot Free or simple Google Sheets integration; we set it up.
FREE · NO COMMITMENT · 48HR TURNAROUND