Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
Most construction and home services businesses in Lyon rely on word-of-mouth. That's leaving €14,000+ annual revenue on the table.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Lyon construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
Your competitors are winning Lyon's social platforms. You're not.
Lyon's construction and home services sector is underserving social media. While 58,000 SMBs operate across the metro, most lack systematic review generation and community engagement strategies—ceding Local Pack visibility to competitors with professional profiles. Social proof is the deciding factor in home renovation and contracting decisions, yet few Lyon businesses capture it digitally. The gap between local demand and social presence represents an immediate opportunity for agencies and service providers who act first.
The 3 places Lyon construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
After 8 years in business, they had strong word-of-mouth but only 22 Google reviews and minimal social presence. New competitors with 80+ reviews and active Instagram were capturing enquiries they used to win automatically. Their sales cycle had stretched from 9 days to 21 days, and they couldn't attribute which channels generated leads.
Built a systematic post-project review request workflow integrated into their CRM, targeting 3–4 reviews per completed job.
— Marc T.
Owner, Electrical & Renovation
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
5–7
Monthly Qualified Leads · AFTER
12–18
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll have a predictable social media engine generating 8–15 qualified monthly leads, 35–60 new customer reviews, and consistent top-of-mind awareness across Lyon's construction and home services market. Most importantly, you'll own a digital asset that works 24/7—independent of word-of-mouth fluctuations.
Audit & Competitive Analysis
We map your current social presence, Google Business Profile, and review landscape against 5–8 direct competitors in Lyon. This reveals exactly where you're losing visibility and which platforms your ideal customers use most. We document current engagement, content gaps, and reputation vulnerabilities specific to construction and home services messaging.
Strategy & Community Framework
We design a 12-month social content strategy tailored to Lyon's construction market—from before/after project showcase content to educational posts that build authority. We establish a review generation system that turns clients into advocates without friction. Every post is tied to measurable business outcomes: lead generation, booking acceleration, or trust-building.
Content Production & Launch
Our team produces platform-native content: professional project photography, customer testimonial videos, before/after carousel posts, and educational reels. We optimise your Google Business Profile and launch review requests to past clients. All content is scheduled and sequenced to maximise engagement during peak enquiry windows for your service type.
Community Engagement & Paid Amplification
We manage daily engagement—responding to comments, messages, and reviews within 24 hours. This signals active business and builds rapport. Simultaneously, we run precision-targeted paid campaigns (€300–€800/month) on Instagram, Facebook, and Google Local to reach homeowners and businesses in Lyon actively searching for your services.
Measurement, Optimisation & Reporting
We track leads sourced via social, conversion rates, cost-per-lead, and review growth monthly. Each quarter, we refine content based on what drives actual enquiries—not just vanity metrics. You'll see which social posts convert customers, which competitor tactics to counter, and where to shift budget for maximum ROI.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Lyon construction & home services brand
The median construction & home services client after 6 months
Get the exact framework we use to generate 8–15 qualified leads per month for contracting, renovation, and service businesses across Lyon. Includes competitor analysis template, review generation workflow, and content calendar starter.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does social media marketing cost, and what's the minimum contract?
Our retainer model ranges from €1,200–€3,500/month depending on scope: content production volume, paid ad spend, community management hours, and reporting depth. Minimum engagement is 3 months to establish momentum and collect meaningful data. Most clients see ROI (positive lead generation exceeding service cost) within 4–6 weeks.
We're not good at social media. Can you handle everything?
Yes. We manage your entire social presence: strategy, content creation (photos/video), posting, engagement, paid campaigns, review management, and reporting. Your role is simple: approve content and respond to leads. We do the heavy lifting. Most clients spend 2–3 hours per month on coordination.
How long before we see results?
First leads typically appear within 4–8 weeks as content gains traction and your profile optimisation improves search visibility. Meaningful momentum (8+ leads/month) usually arrives by month 4–5. Review growth is visible immediately if you have past clients to request from. The key: consistency beats speed. We're building a 24/7 sales engine, not a quick fix.
What if we already have a social media presence but it's not working?
This is common. Most construction businesses post inconsistently, don't tie content to business outcomes, and ignore reviews and community engagement. We audit what you have, identify why it's underperforming (usually content-audience mismatch or no conversion pathway), and rebuild from there. Expect 40–60% of your existing followers to remain; new, qualified followers come via our strategy and paid campaigns.
Can you guarantee X number of leads or sales?
No agency can guarantee sales—too many variables exist (pricing, service quality, sales process, seasonality, competitor moves). However, we can and do guarantee lead volume and activity metrics: we commit to X reviews collected, Y posts published, Z engagement rate, and W cost-per-lead. Leads are your responsibility to convert; our job is to deliver them qualified and in quantity.
FREE · NO COMMITMENT · 48HR TURNAROUND