Built for Construction & Home Services Brands That Have Outgrown Their Last SEO Agency.
Your customers search Google first. Are they finding you or your competitor in Part-Dieu? Let's fix that.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Lyon construction & home services is a different game.
We’ve run SEO here. We know what it takes.
Lyon construction firms losing €2,600/month to invisible competitors.
Lyon's 58,000 SMBs in construction and home services still rely heavily on word-of-mouth—a liability in 2026. Meanwhile, competitors are dominating the Google Local Pack, capturing the phone calls you should be getting. Trust is built digitally now, not just through referrals. SEO in this market isn't optional; it's the difference between a full pipeline and feast-or-famine.
The 3 places Lyon construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite excellent service quality and a solid referral base, the business was invisible on Google. Local competitors dominated the Maps pack. Monthly revenue plateaued at €18,000 because growth relied entirely on word-of-mouth and seasonal demand spikes.
Optimized Google Business Profile with weekly service posts, before/after project photos, and keyword-rich service descriptions for 'chauffage Lyon,' 'plombier emergency,' and 'radiateur remplacement Presqu'île.'
— Marc T.
Owner, Chauffage & Plomberie Solutions
Read the full case study →BEFORE → AFTER
Monthly organic leads · BEFORE
4–5 leads/month
Monthly organic leads · AFTER
18–21 leads/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll rank in the Google Local Pack for 8–12 high-intent keywords, generate 20–35 qualified monthly leads from organic and local search, and build a trust moat with 50+ reviews and consistent local citations. Your digital pipeline becomes predictable.
SEO Audit & Competitive Intelligence
We crawl your site, analyze your top 10 local competitors, and identify which high-intent keywords you're missing. We also assess your Google Business Profile, citation consistency (Yelp, local directories), and review velocity.
Keyword & Local Strategy
We map search intent for your service area (Lyon metro, Presqu'île, Part-Dieu) and identify the 15–25 high-intent, high-conversion keywords your target clients use. We prioritize 'near me' and local modifiers.
On-Page & Technical Optimization
We optimize page titles, meta descriptions, headers, and internal links for your priority keywords. We fix mobile usability issues, improve site speed, and implement schema markup so Google understands your service areas and business type.
Local Authority & Review Acceleration
We audit your citations across 20+ local directories, claim and optimize your Google Business Profile, build a systematic review request process, and establish a weekly GMB content cadence (posts, Q&A responses).
Link Building & Content Expansion
We secure local backlinks (chamber of commerce, local news, industry directories), create high-value content (service guides, project galleries, client testimonials), and build an outreach strategy to local partners and satisfied clients.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Lyon construction & home services brand
The median construction & home services client after 6 months
See how your organic visibility, review count, and local authority stack up against 200+ competitors in your market. Includes keyword gaps, Local Pack audit, and a 12-month action roadmap tailored to construction and home services.
Median result across 12 construction & home services SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see results from SEO? I need leads now.
Realistic timeline: 8–12 weeks to see material changes in Local Pack visibility (fastest ROI lever for construction), 3–4 months for organic ranking improvements. Some clients see qualified leads within 6–8 weeks via improved GMB and reviews. We focus on the fastest-impact tactics first (review generation, Local Pack optimization) while building long-term organic authority. Most construction firms see 10–15 qualified leads by month 4.
What's the difference between your SEO and just doing Google Ads?
Google Ads (SEM) is pay-per-click—you stop getting calls the day you stop paying. SEO builds lasting, compounding visibility; each month you rank higher, organic leads grow, and your cost-per-lead drops. Construction firms we work with spend €2,600/month on average; a portion in Ads gets leads now, but SEO compounds. In 12 months, you're generating 30+ leads/month from organic, meaning Ads budget can shrink by 30–50%. Ads + SEO together = fastest growth.
Do you guarantee #1 rankings?
No legitimate agency guarantees rankings—Google's algorithm changes constantly. What we guarantee: a strategic roadmap, optimized on-page and technical SEO, consistent local authority building (reviews, citations), and monthly reporting tied to lead generation and conversions. If a competitor with better brand authority ranks higher, we focus on capturing the 2–5 positions and converting those leads at higher rates. Leads matter more than ranking position.
I already have a website. Do I need to rebuild it?
Usually no. We audit it first (audit is free for qualified clients). Most construction firm websites have fixable issues: poor mobile experience, missing service pages, weak internal linking, no schema markup. We optimize what exists. Full rebuilds only happen if your site is extremely outdated (pre-2018 code, no HTTPS, unresponsive design). 80% of clients keep their existing site and see 2–3x improvement in 90 days through optimization.
How do you measure success? What metrics matter?
We track: qualified leads generated (tracked via phone, form, GMB), lead-to-job conversion rate, average job value, cost-per-lead, and monthly revenue attributed to organic/local search. We also monitor rankings, Local Pack visibility, review count/rating, and organic traffic—but only as leading indicators of the real goal: revenue. You'll see a monthly dashboard showing leads, conversions, and ROI. Unlike vanity metrics, these connect directly to your bottom line.
FREE · NO COMMITMENT · 48HR TURNAROUND