Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
Stop losing leads to word-of-mouth. Build a digital community that converts while competitors still rely on outdated channels.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Paris construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
185,000 Paris construction businesses—most invisible on social media.
Paris's construction and home services sector operates in a trust-first market where reputation drives 70% of new client decisions. Yet most local businesses treat social media as optional, creating a massive opportunity gap for those who move first. The city's competitive landscape—dominated by fashion, luxury, and finance—means construction players are overlooked in digital channels, even though homeowners and property managers actively research services on Instagram and Facebook. By establishing a consistent social presence with proof of work and client testimonials, you instantly shift perception and capture leads competitors are leaving on the table.
The 3 places Paris construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Fully booked by word-of-mouth but couldn't scale beyond the owner's personal network. New inquiry rate had plateaued at 2–3 per month. Website existed but attracted zero traffic. No social presence meant younger property managers and first-time buyers never found them.
Built Instagram-first strategy with before/after project galleries and 3× weekly posts showcasing renovation craftmanship
— Michel B.
Owner, Rénovation Prestige Paris
Read the full case study →BEFORE → AFTER
Monthly New Client Inquiries · BEFORE
2–3 (referral only)
Monthly New Client Inquiries · AFTER
9–11 (60% from social + referral)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a self-sustaining social media engine generating 15–30 qualified leads monthly, a visible reputation in Paris's construction community, and a predictable customer acquisition cost that beats your current referral overhead. You'll be the agency people Google first—not the one they stumble onto by luck.
Audit & Strategy Sprint
We analyze your current social presence (or lack thereof), map your ideal client journey, and identify the specific channels—Instagram for visual work, Facebook for community trust—where Paris homeowners and property managers are actively seeking trades. We also audit your top 5 competitors to find the gaps you can own.
Content & Community Foundation
We build your visual library by cataloging past project photos and creating before/after galleries that prove your craft. Simultaneously, we set up review aggregation systems and establish posting calendars that showcase work, share client wins, and invite engagement without feeling salesy.
Launch & Daily Engagement
Your accounts go live with consistent, data-driven posting. We engage with local Paris business communities, respond to inquiries within 2 hours, and begin running targeted campaigns to drive awareness and lead capture. Community-building starts immediately—not after 6 months.
Paid Social & Lead Acceleration
Once organic presence is stable, we layer in strategic paid campaigns—retargeting website visitors, targeting local Paris zip codes, running testimonial-driven ads. This bridges the gap between word-of-mouth and algorithmic reach, guaranteeing visibility while organic compounds.
Measurement & Refinement
We establish benchmarks for lead volume, cost-per-lead, and client conversion rate from social. Every 4 weeks, we optimize based on data—doubling down on content types that convert, refining audience targeting, and adjusting spend to maximize ROI. You'll see month-on-month improvement.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Paris construction & home services brand
The median construction & home services client after 6 months
A data-driven guide showing exactly which content types, posting schedules, and platforms drive the most qualified leads for trades and home services in Paris. No fluff—just the tactics that win in Le Marais, La Défense, and beyond.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring a social media manager on Upwork or a junior in-house?
A freelancer or junior posts content. We design a system that generates qualified leads, tracks ROI, and scales spend based on what converts. We also own strategy—knowing which platforms, content types, and audiences matter most for Paris construction trades. You get accountability for revenue, not just engagement.
What if we don't have professional photos of past projects?
We work with your existing photos—even smartphone shots. In fact, authentic before/afters shot on site often outperform polished studio photos for trades. We'll coach you on composition and create a system for capturing future projects professionally. Many of our best clients started with zero visual assets.
How long until we see leads?
Organic social typically generates first leads by week 6–8. Paid campaigns (if deployed) drive leads within 2–3 weeks. By month 4, most clients see positive ROI. We prioritize consistency over speed because trust compounds over time in this market.
We're already on social media but get almost zero engagement. Should we start fresh?
Rarely. We audit your existing profiles, fix optimization, refresh the content strategy, and rebuild audience from there. A restart costs more time and visibility. Usually, inactive or poorly-managed accounts just need a strategy reset and consistent execution.
What's the minimum monthly budget to make this work?
We recommend €1,200–€2,000/mo for organic content + paid campaigns combined. That covers strategic management, content creation, and initial paid reach. Some clients start at €800/mo with organic-only, then layer in paid once traction proves ROI.
FREE · NO COMMITMENT · 48HR TURNAROUND