Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
Paid marketing built for Nottingham Construction & Home Services. Stop guessing. Start converting.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nottingham construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your competitors are winning Google. Your budget isn't.
Nottingham's 26,000+ SMBs in construction and home services rely heavily on word-of-mouth, leaving your digital pipeline vulnerable to competitors with better-funded paid campaigns. Google Local Pack visibility is the primary battleground—firms investing in structured paid advertising capture 3–4x more qualified leads than those relying on organic presence alone. At £1,900/month average spend, most Nottingham businesses are either underfunding or misallocating budget. A trust-first paid strategy—combining search ads, local service ads, and review-driven retargeting—closes the gap fast.
The 3 places Nottingham construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Averaging 2–3 jobs/week despite strong reputation. Competitors with lower Google ratings were capturing jobs first because they appeared in Local Pack. Ad spend was £2,200/month but producing only 4–5 qualified leads (£440–£550 cost per lead).
Migrated ad budget from broad Facebook campaigns to Google Local Services Ads and search (boiler repair, emergency plumbing, heating engineer keywords).
— Mark T.
Managing Director, Plumbing & Heating
Read the full case study →BEFORE → AFTER
Monthly revenue from paid campaigns · BEFORE
£11,000–£13,000 (4–5 jobs)
Monthly revenue from paid campaigns · AFTER
£33,600–£42,000 (12–15 jobs)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you'll own a scalable paid engine delivering qualified leads at predictable cost. By month 6, your cost-per-lead drops 30–40%, your Google Local Pack visibility is top 3 in your postcode, and word-of-mouth becomes a bonus, not your pipeline.
Audit & Competitive Mapping
We map your current Google Local Pack standing, analyse competitor ad strategies, and identify which Nottingham-specific keywords are driving high-intent searches in your service category. We pull your ad account data (if one exists) and calculate true cost-per-lead and conversion rates.
Strategy & Budget Reallocation
Based on Nottingham search demand and your service category, we build a paid strategy prioritising Google Local Services Ads (highest ROI for trades), search ads for high-intent keywords, and retargeting to warm leads. We define realistic lead targets and allocate your £1,900–£3,500/month budget across channels for maximum conversion.
Landing Page & Conversion Setup
Most Nottingham trades send ads to homepages. We build dedicated landing pages for each service (e.g., boiler repair, kitchen renovation) with clear CTAs, trust signals (reviews, certifications), and mobile-optimized forms. We implement conversion tracking across all platforms.
Campaign Launch & Optimisation
We launch Google Local Services Ads, search campaigns, and retargeting ads. First 2 weeks are data-collection phase; we monitor quality score, CTR, conversion rate, and cost-per-lead daily. We pause underperforming keywords and scale winners.
Review Generation & Reputation Loop
Paid ads only work if you convert. We set up an automated review request system (post-job) to build your Google rating and social proof. Higher reviews lift ad quality scores, lower costs, and increase CTR—a virtuous cycle.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nottingham construction & home services brand
The median construction & home services client after 6 months
See exactly how much you're leaving on the table. We'll analyse your current Google visibility, competitor positioning, and ad performance to pinpoint your biggest ROI opportunity.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from paid ads?
First leads typically come within 7–10 days of launch. We prioritise speed through Google Local Services Ads (same-day eligibility in Nottingham). However, optimization—reducing cost per lead and improving conversion rate—takes 4–6 weeks of data collection. Real momentum (predictable, efficient lead flow) hits by week 8–12.
We've tried ads before and wasted money. Why should we try again?
Most wastage happens because of three mistakes: wrong landing pages (sending traffic to your homepage), no conversion tracking (flying blind), and poor channel mix (spreading budget too thin). We fix all three before scaling. Plus, we audit what didn't work before so we don't repeat it.
What's the minimum monthly budget to make this work?
For construction and home services in Nottingham, we recommend £1,500–£2,000/month minimum to generate consistent lead flow. If your budget is lower, we focus on Google Local Services Ads (highest ROI per £) and retargeting warm leads. If it's higher, we expand into search, social, and broader geographic targets.
Do you guarantee leads or sales?
We can't guarantee conversions (your sales process and pricing matter too), but we guarantee we'll deliver qualified leads at a cost you've approved and track. We focus on metrics we control: click-through rate, cost per click, conversion rate from click to lead. Your job is to close them.
How do you measure success? What do we track?
We track: cost per lead, lead-to-job conversion rate, average job value, and monthly revenue attributable to paid campaigns. We also monitor Google Local Pack visibility, review rating growth, and quality score. You'll see a live dashboard updated daily so you always know what's working.
FREE · NO COMMITMENT · 48HR TURNAROUND