Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
55,000 construction and home services businesses in Minneapolis metro. Most still rely on word-of-mouth. Those who don't are winning.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Minneapolis construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your competitors are outbidding you on Google. Here's why.
Minneapolis's construction and home services sector is caught between two forces: strong local demand driven by healthcare and tech sector growth, and fragmented digital competition where Google Local Pack dominance determines who gets called first. Most businesses in your space spend $3,200/month on digital marketing but scatter it across channels without a clear paid strategy. The operators winning right now aren't necessarily the biggest—they're the ones treating every dollar of ad spend like a pipeline investment, not an expense.
The 3 places Minneapolis construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
95% of work came from referrals and past customers. No paid strategy. When the economy softened, they had no way to generate leads independently. Google Local Pack ranking was buried under two newer competitors.
Rebuilt their Google Business Profile with complete service categories, 150+ high-quality photos, and video introductions. Citation audit fixed 47 inconsistencies across directories.
— Tom K.
Owner
Read the full case study →BEFORE → AFTER
Monthly revenue from new customers (paid source) · BEFORE
$0–$3,000 (sporadic referrals only)
Monthly revenue from new customers (paid source) · AFTER
$18,500–$22,000 (predictable pipeline)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a measurable, repeatable paid marketing system that fills your pipeline predictably. Most clients see cost-per-lead drop by 35–55% and job-conversion rates climb to 22–30%. You stop wondering where leads come from and start controlling it.
Audit Your Pipeline
We analyse your current paid channels, Google Local Pack standing, and review velocity. We map every dollar you're spending and where it's actually going. For Minneapolis construction firms, this reveals the hidden cost of competitor outbidding and low-conversion landing pages.
Build Your Local Moat
We optimise your Google Business Profile, citation consistency across directories, and establish a systematic review-generation process. This lifts your Local Pack visibility and gives paid ads better qualified traffic to work with.
Structure Paid Campaigns
We set up Google Ads (Local Services and Search) and Facebook/Instagram campaigns with conversion-tracking infrastructure. Every lead is tagged, every source is measured. No guessing.
Convert More Leads
We test and refine landing pages, ad copy, and call-to-action timing to move your conversion rate from industry average (12%) toward top-performer levels (25%+). Small tweaks compound fast.
Scale & Repeat
Once we've found the channels and messaging that work, we systematically increase budget to the highest-performing sources. Your cost per lead drops as volume rises—the opposite of what most agencies do.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Minneapolis construction & home services brand
The median construction & home services client after 6 months
See how your paid marketing spend compares to 200+ contractors and home services businesses in your market. Learn what top performers spend, where they spend it, and what ROI they're actually seeing.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from what my current Google Ads agency does?
Most ad agencies manage campaigns in isolation—they focus on click cost and impressions, not job bookings. We start with your business outcome (fill the pipeline) and work backward. We optimise your Local Pack, build conversion-focused landing pages, and tie every ad dollar to actual jobs booked. It's a system, not just campaign management.
What's the minimum monthly budget to get started?
We typically recommend $2,500–$4,000/month in ad spend combined with our strategy and optimisation fee (usually $1,500–$3,500/month depending on scope). This gives us enough volume to test, learn, and scale. Smaller budgets often get buried in noise.
How long before I see results?
You'll see the first leads arrive within 2–4 weeks. Real ROI—where cost-per-lead is lower and conversion rates are higher—shows up by month 2–3. Significant cost reduction and scaling typically happens month 4–6. Patience in months 1–2 pays off big in months 3–6.
What if my landing page is terrible? Do you rebuild it?
Yes. A bad landing page is one of the three biggest reasons paid ads fail. We analyse conversion-killing friction points and rebuild pages for your specific services. Most clients see 2–3x improvement in conversion rate after this alone.
Do you guarantee leads or ROI?
No guarantees exist in paid advertising—market conditions, competition, and seasonality all matter. What we do guarantee is full transparency. You see every lead, every cost, every source. If the system isn't working, you'll know within 30 days and we'll pivot.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Minneapolis construction & home services market diagnostic.
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