Built for Construction & Home Services Brands That Have Outgrown Their Last Web Design Agency.
55,000 SMBs in the Twin Cities metro. Most still rely on word-of-mouth. Your competitors aren't.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Minneapolis construction & home services is a different game.
We’ve run Web Design here. We know what it takes.
Minneapolis construction firms losing leads to better-designed competitor websites
Minneapolis's construction and home services sector is at an inflection point. While the market remains competitive, digital maturity is fragmented—many established firms have outdated websites that don't convert, while younger competitors are capturing jobs through optimized local search and mobile-first design. The $3,200 average monthly digital spend across the metro suggests budget availability, but most construction firms allocate it to ads rather than foundational web strategy. For home services especially, a Google Local Pack ranking requires a website that signals trust and authority—something a static brochure site cannot deliver.
The 3 places Minneapolis construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
90% of leads came from referrals. Their website was 8 years old, rarely updated, and didn't show recent projects. They weren't ranking for 'kitchen remodel Minneapolis' or 'bathroom renovation near me' and were losing jobs to competitors with stronger online presence.
Rebuilt website with full portfolio of 40+ recent projects, before-and-after galleries, and service-specific landing pages for their top 5 revenue streams
— Mike T.
Owner & General Contractor
Read the full case study →BEFORE → AFTER
Monthly website leads · BEFORE
2 leads/month (mostly inquiries, low close rate)
Monthly website leads · AFTER
5–6 leads/month (40% close rate vs. 15% before)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll have a website that converts 3–4x better than your old one, ranks in the Local Pack for your key service areas, and generates a consistent pipeline of qualified leads. You'll also have a system to collect reviews and stay ahead of competitors.
Discovery & Audit
We dig into your current web presence, competitor landscape, and buyer journey. For construction and home services, this means understanding your service area, job types, and the specific searches your customers use in Minneapolis.
Strategy & Wireframes
We map out your website structure around buyer intent. For construction firms, this includes portfolio galleries, service pages optimized for local keywords, trust-building sections (about, team, reviews), and mobile-first design.
Design & Development
We build a conversion-focused website with fast load times, mobile responsiveness, and clear CTAs. Every element—from the hero section to the contact form—is tested and optimized for Minneapolis construction and home services buyers.
Local SEO & Trust Setup
We optimize your Google Business Profile, implement schema markup, set up review prompts, and ensure your website ranks for high-intent local keywords. This is where you start appearing in the Local Pack.
Launch & Training
Your site goes live with ongoing monitoring, analytics setup, and a training session for your team. You'll understand how to manage leads, monitor performance, and request reviews from clients.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Minneapolis construction & home services brand
The median construction & home services client after 6 months
Get a custom 10-page audit report showing your website's conversion gaps, local SEO blind spots, and the exact moves your competitors are using to win the Local Pack.
Median result across 12 construction & home services Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
“Every decision was tied to a metric. Every A/B test was documented. We now have a site that gets better every quarter because the data is actually being used.”
Sarah K.
Director of Operations · Legal Services, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long does it take to see results from a new website?
You'll see immediate improvements on day one—better user experience, clearer CTAs, mobile responsiveness. Qualified leads from search typically start flowing in weeks 6–10. By month 4–5, you'll see the full impact as your Local Pack ranking settles and reviews accumulate.
Will the website work if we're still getting most leads from word-of-mouth?
Yes. A strong website amplifies referrals—when someone refers you, the prospect lands on a site that builds confidence and speeds up the decision. But the real value is capturing the 50–60% of buyers who search before calling. You get both.
What if we don't have a big portfolio of past projects to show?
We work with what you have. If you have fewer projects, we'll create case study formats, before-and-afters, and testimonials that tell the story. We'll also build content around your process and expertise, so you stand out without needing hundreds of past jobs.
Do we need to do SEO or paid ads alongside this?
The website itself is built for SEO, and our Local Pack optimization is included. Most clients see organic traction within 8–12 weeks. Paid ads can accelerate results if you have budget, but they're optional—not mandatory. We'll advise based on your goals.
How much does this cost, and what's included?
Packages range from $4,500–$12,000 depending on scope (number of pages, custom features, e-commerce, etc.). Included: discovery, design, development, Local SEO setup, review system, launch, and 30 days of support. We'll give you a fixed quote after the initial audit.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Minneapolis construction & home services market diagnostic.
Other services in Minneapolis
SEO · Minneapolis →Paid Marketing · Minneapolis →Social Media · Minneapolis →