Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
32,000 SMBs in Liverpool. Most rely on word-of-mouth. You can't scale that. We'll build your digital pipeline.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Liverpool construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your competitors are winning leads you should own
Liverpool's construction and home services sector is fragmented—dominated by owner-operators with strong local reputations but weak digital presence. Word-of-mouth still drives 60%+ of leads, leaving money on the table when homeowners and property managers search Google. Your competitors in the Baltic Triangle and Liverpool ONE corridors are beginning to invest in paid search and local ads. The window to claim your market position is now. Most businesses in your sector spend £2,000/month on marketing but waste 40% of it on untargeted channels.
The 3 places Liverpool construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
After 15 years of word-of-mouth growth, they'd hit a plateau. Competitors with basic Google Local profiles were outranking them. They were spending £1,800/month on Facebook ads with no lead tracking. Emergency callouts were booked, but planned jobs (higher margin work) had a weak pipeline.
Rebuilt their Google Local Services Ads account with compliance certification and geo-targeted to postcodes with highest commercial density (L1–L8, L15–L18).
— Paul M.
Director
Read the full case study →BEFORE → AFTER
Monthly qualified leads · BEFORE
6–8 (word-of-mouth only)
Monthly qualified leads · AFTER
42–48 (paid + word-of-mouth)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 12 weeks, you'll see consistent, measurable leads flowing into your pipeline at a predictable cost. Within 6 months, paid media becomes your largest lead source, your Local Pack visibility improves 3–5 positions, and your CPL drops 30–40% as campaigns optimise. You'll know exactly which services and geographies generate the best ROI.
Audit Your Digital Pipeline
We conduct a forensic review of your Google Local profile, review velocity, competitor positioning, and current ad spend (if any). We identify where you're visible, where you're invisible, and why. Specific to your service area (plumbing, electrical, carpentry, etc.), we map the search intent landscape and untapped keyword opportunities in Liverpool postcodes.
Build Your Paid Strategy
Based on the audit, we design a phased paid media roadmap: which channels (Google Local Services, Search, Facebook), which geographies (Liverpool city, suburbs, outskirts), which services to prioritise, and monthly budget allocation. We set realistic CPL targets and lead quality benchmarks based on your service margin and conversion rate.
Launch & Optimise Ads
We create compliant, high-converting ad copy and landing pages for each service and geography. We launch campaigns with tight targeting parameters to minimize waste. Daily monitoring and bid optimisation begin immediately. A/B testing of ad copy, audience segments, and landing pages starts week one.
Generate & Systemise Reviews
We implement a review generation workflow so your customers automatically request reviews post-service. More reviews = higher Local Pack rank = lower CPL. We also clean up your Google Business Profile, add service photos, and keep your information live and accurate. This compounds your paid media advantage.
Scale & Report
Once campaigns stabilise (typically week 6–8), we scale budget to high-performing channels and geographies. We provide monthly scorecards showing leads generated, cost per lead, conversion rate, and revenue attributed to paid campaigns. Quarterly strategy reviews ensure budget allocation stays aligned with market demand and your pipeline.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Liverpool construction & home services brand
The median construction & home services client after 6 months
A practical guide showing which paid channels work best in Liverpool's market, how much to spend per service line, and exactly how to avoid the £9,600/year waste most SMBs suffer.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does this cost, and what's the minimum commitment?
We charge based on your ad spend and strategic complexity, typically £1,200–£3,500/month in management fees (separate from ad spend). Most clients spend £1,500–£4,000/month on ads themselves. Minimum is 3 months so we have time to optimise. After that, month-to-month. We're confident in our work—you won't want to leave.
How long before I see leads?
Google Local Services Ads and search campaigns typically generate leads within 48–72 hours of launch (if properly set up). But 'good' leads at predictable cost takes 4–6 weeks of optimisation as we refine targeting and messaging. Full pipeline impact is visible by week 8–12.
What if my business is seasonal (e.g., roofing is busier in summer)?
We build seasonality into your strategy. We'll scale budget up in peak season and shift spend to longer-sales-cycle services (like commercial quotes) in slower months. Your cash flow is protected, and your team isn't overwhelmed. We've done this for 40+ seasonal contractors.
Will this help my Google Local Pack ranking?
Indirectly, yes. Paid ads generate leads faster, which generates reviews faster, which boosts your Local Pack rank. But paid ads themselves don't directly affect Google's organic ranking algorithm. However, more reviews + faster response time + better GBP profile (which we manage) = rank improvement within 8–12 weeks.
What if we're already running ads ourselves and they're not working?
Common issue. Usually, it's one of three things: targeting is too broad (you're paying for clicks from people too far away or not in-market), ad copy doesn't speak to your specific service, or landing pages don't convert. We audit your current setup, identify the leak, and fix it. Often, we can salvage the account and cut waste by 50%+.
FREE · NO COMMITMENT · 48HR TURNAROUND