Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
Most construction & home services businesses here spend $4,000/month on ads that don't convert. We show you why—and how to fix it.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Las Vegas construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your competitors are winning Las Vegas with smarter ad spend.
Las Vegas's construction and home services sector thrives on project-based revenue and reputation. Yet 70% of local SMBs still rely on word-of-mouth while competitors dominate Google Local Pack with paid advertising. The market is fragmented: hospitality, real estate, and retail competitors are bidding aggressively for the same high-intent keywords your customers use. This creates both danger and opportunity—done right, paid marketing becomes your most reliable lead source.
The 3 places Las Vegas construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Seasonal peaks in summer left winter months slow. Referrals alone couldn't fill the schedule year-round. Ad spend was $3,500/month scattered across Google and Facebook with zero tracking—they had no idea which ads produced calls or jobs.
Built attribution model: tracked every phone call and estimate form back to the ad source (keyword, audience, device).
— Marco T.
Owner, Desert Plumbing & HVAC
Read the full case study →BEFORE → AFTER
Monthly Ad Spend to Job Revenue Ratio · BEFORE
$3,500 spend → $8,900 revenue (2.5:1 return)
Monthly Ad Spend to Job Revenue Ratio · AFTER
$3,500 spend → $14,200 revenue (4.0:1 return)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you have a machine: predictable, data-driven paid campaigns that bring qualified leads at a cost you can afford and a conversion rate your sales team can close. You stop wasting money and start building a digital pipeline alongside your word-of-mouth referrals.
Audit Your Ads
We pull a complete snapshot of your current ad spend across Google, Meta, and any other platforms you're using. We trace where your budget goes, which campaigns run, and—critically—where the leaks are. In Las Vegas's competitive market, we identify which keywords and audience segments are eating budget without delivering leads.
Build Your Attribution Model
Most construction & home services businesses can't connect ads to jobs. We set up proper conversion tracking—phone calls, form submissions, job estimates—so every dollar is accountable. This is where you stop guessing and start seeing truth.
Design Targeted Campaigns
We build audience-first campaigns that speak directly to homeowners and project managers in Las Vegas looking for your service. We layer intent (keywords), behaviour (site visitors, competitors' customers), and geography to eliminate waste and lower your cost per lead by 30–50%.
Launch & Optimise Weekly
Campaigns go live. We run them for 2–4 weeks, gathering data on performance. Every week, we test ad variations, adjust bids, prune underperformers, and double down on what works. Your cost per lead drops; conversion rates climb.
Scale Winners, Retire Losers
By week 8–12, we've identified your true winners: the keywords, audiences, and ads that consistently bring qualified leads at acceptable cost. We increase budget to these performers and reallocate spend away from underperformers. Your ROI compounds month-over-month.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Las Vegas construction & home services brand
The median construction & home services client after 6 months
Most Las Vegas construction & home services businesses leak 30–40% of ad spend on low-intent clicks and wrong-fit audiences. This audit shows you exactly where your leaks are—and how much revenue you're leaving on the table.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I spend per month on paid ads as a construction & home services business in Las Vegas?
Most healthy businesses in your space spend $2,500–$6,000/month depending on job value, service area, and competition. A $40,000 average job justifies more spend than a $5,000 job. What matters isn't the absolute number—it's ROI. We've helped clients achieve 3–5x return on their spend; if you're getting less than 2x, your strategy needs fixing, not your budget.
I've tried Google Ads before and wasted money. Why would paid ads work this time?
Wasted spend usually means one of three things: (1) no conversion tracking—you couldn't see what worked, (2) broad targeting—you paid for clicks from people who were never going to hire you, or (3) no optimisation—the campaign ran on 'autopilot' for months. We fix all three. We build attribution from day one, target only high-intent audiences, and optimise every week. It's a different approach.
How long until I see results from paid advertising?
First qualified leads: 2–4 weeks. Meaningful data for optimisation: 6–8 weeks. Full ROI visibility and scaling: 12 weeks. The initial weeks are about gathering data and testing. By week 12, you'll have a clear picture of which campaigns work and why—then growth becomes predictable.
What if I'm already working with another digital marketing agency?
We can audit your current campaigns and run paid advertising specifically. Many clients run SEO with one partner and paid ads with us—the two channels work together. Or, if your current agency isn't delivering on ads, we can take over and show you the difference. Either way, we're outcome-focused: if we can't improve your ROI, we'll tell you.
How do you make sure I get quality leads and not just high volume?
Quality is built into our targeting from the start. We layer intent signals (keywords + search behaviour), geography (your service area), and audience type (homeowners vs. contractors, budget level, intent stage). We also measure conversion rate—not just lead volume. A campaign that brings 100 leads at 15% conversion (15 estimates) is better than 300 leads at 5% conversion (15 estimates). We optimise for the former.
FREE · NO COMMITMENT · 48HR TURNAROUND