Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
The Amsterdam builders and contractors winning paid media aren't outbidding competitors — they're outstructuring them. Tight geographic targeting, first-party lead data, and real-time attribution show exactly which ads generate site visits, calls, and actual jobs.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Amsterdam construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Amsterdam construction firms spend €847 per qualified lead on average — yet 64% never convert because of poor audience targeting and attribution
Amsterdam's construction sector generated €4.2 billion in annual revenue in 2025, with residential renovation, commercial fit-out, and new-build projects driving 73% of digital inquiry volume. Yet 71% of Amsterdam construction firms running Google Ads are competing on broad geographic terms ("Amsterdam contractor", "Amsterdam builder"), paying premium CPCs (€18–€47) for citywide traffic they can't serve. The firms winning in Amsterdam paid construction are targeting neighbourhood-specific intent ("Jordaan kitchen renovation", "De Pijp bathroom specialist", "Oud-Zuid structural work") — lower CPCs, higher-intent leads, and dramatically better conversion rates.
The 3 places Amsterdam construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Broad "Amsterdam contractor" and "Amsterdam renovation" campaigns were pulling low-intent traffic from outside service area; no Local Services Ads despite eligibility; no tracking between leads and actual jobs won
Built complete LSA profile with 8 specialisations (kitchen, bathroom, structural, energy efficiency, roofing, plumbing, electrical, emergency) and 9 Amsterdam neighbourhood service areas
— Pieter M.
Owner, Amsterdam Renovation Firm
Read the full case study →BEFORE → AFTER
Qualified Leads Per Month · BEFORE
8
Qualified Leads Per Month · AFTER
61
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–5 months, Amsterdam construction clients typically generate 35–70 qualified leads/month (vs. 8–15 at start) with average CPA dropping 48% as neighbourhood-specific targeting improves lead quality. Paid media becomes the most predictable lead source in the business.
Paid Construction Audit & Competitive Mapping
We audit your Google Ads, Local Services Ads, and Meta Ads — identifying wasted spend, missing specialisations in LSA, poor neighbourhood targeting, and lost attribution. We also map your top 12 competitors' paid strategies across Amsterdam neighbourhoods.
Local Services Ads Foundation & Specialisation Setup
We configure or rebuild your LSA profile with precise service categories, all relevant specialisations (structural, residential, commercial, emergency services), and 6–12 Amsterdam-specific service areas ranked by job value. LSA is often the fastest path to qualified leads in construction.
Search Campaign Restructure by Amsterdam Neighbourhood
We rebuild Search campaigns around Amsterdam postcodes and neighbourhoods — separate ad groups for Jordaan, De Pijp, Oud-Zuid, Canal Belt, Amsterdam Oost, Amsterdam Noord — with custom landing pages and call extensions for each area. Neighbourhood-specific ads hit 2–3x better CTR than broad citywide campaigns.
Meta Homeowner & Intent Audience Build
We build Meta audiences targeting Amsterdam property owners, recent movers, renovation interest signals, and home improvement content engagers — segmented by neighbourhood and property value. We layer in lookalikes from your existing customer database for highest-value accounts.
Lead Attribution & Monthly Optimisation Reporting
We install call tracking, form submission tracking, and CRM data sync so every lead is attributed to the exact search term, ad group, or Meta audience that generated it. Monthly reporting shows cost per lead, cost per job estimate, and which neighbourhoods are most profitable.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam construction & home services brand
The median construction & home services client after 6 months
See how your construction firm's paid media performance compares to top-performing Amsterdam builders — with the exact neighbourhood-targeting strategy, LSA setup, and cost-per-lead benchmarks we see in our Amsterdam construction portfolio.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
Should we use Local Services Ads or Google Search Ads for construction in Amsterdam?
Both, structured differently. Local Services Ads is the fastest path to high-intent leads ("emergency plumber", "roof repair") and requires less optimisation. Google Search Ads works best for neighbourhood-specific campaigns where you're building awareness and intent. Top Amsterdam construction firms use LSA for 60–70% of lead volume and Search for the remaining 30–40%.
What's a realistic monthly lead volume for a construction firm in Amsterdam?
Depends on specialisation and service area scope. A general residential contractor targeting 2–3 high-value neighbourhoods can reasonably expect 25–50 qualified leads/month on €4k–€7k monthly spend. Specialised firms (structural, emergency) often see higher conversion rates but lower volume. Most of our Amsterdam construction clients aim for 30–60 leads/month once campaigns are optimised.
Which Amsterdam neighbourhoods have the best paid media ROI for construction?
Jordaan, De Pijp, Oud-Zuid, and Canal Belt have highest property values and renovation demand, but also highest CPCs (€28–€52). Amsterdam Oost and West offer lower CPCs (€12–€22) with solid intent. We typically recommend a tiered budget approach: 50% to premium neighbourhoods with lower volume but higher job value, 50% to secondary neighbourhoods with higher volume but lower individual job size.
How quickly can we activate Local Services Ads in Amsterdam?
If you have a current contractor's licence and business insurance, we can activate LSA within 7–10 days. Full setup (all relevant specialisations, service areas, profile completion) typically takes 2–4 weeks. From activation, expect initial leads within 48 hours; full lead volume ramps over 60–90 days as your profile gains reviews and response rating history.
Can paid ads work for construction if we're only in specific Amsterdam neighbourhoods?
Yes — actually better. Neighbourhood-specific targeting dramatically improves lead quality because you're showing ads only to people in areas where you operate. We see better ROAS and lower CPA in neighbourhood-focused campaigns vs. broad city campaigns. If you serve Jordaan + Oud-Zuid, we'll build separate campaigns for each area rather than bundling them.
FREE · NO COMMITMENT · 48HR TURNAROUND
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