Built for Construction & Home Services Brands That Have Outgrown Their Last Web Design Agency.
Most rely on word-of-mouth while competitors dominate Google Local Pack. Your website should be your strongest sales tool.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Amsterdam construction & home services is a different game.
We’ve run Web Design here. We know what it takes.
92,000 construction businesses in Amsterdam—only 30% have websites that convert.
Amsterdam's construction and home services sector is fragmented: businesses cluster in Zuidas, the Grachtengordel, and surrounding municipalities. Digital maturity lags tech and finance sectors, meaning the businesses investing in web design now capture disproportionate market share. Local search dominance (Google Local Pack, reviews) directly correlates with job pipeline. Word-of-mouth still drives 60%+ of leads, but digital referrals are accelerating—and website quality is the first filter.
The 3 places Amsterdam construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked page 2–3 for local searches, had a basic 2010-era website with no mobile optimization, and generated 1–2 leads/month from web despite strong word-of-mouth reputation.
Redesigned website with before/after galleries, video testimonials, and clear process breakdown for renovation projects
— Dirk V.
Owner, General Contractor
Read the full case study →BEFORE → AFTER
Monthly qualified web leads · BEFORE
1–2
Monthly qualified web leads · AFTER
8–12
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll have a website generating 8–15 qualified leads/month, ranking in Google Local Pack, and serving as a credible front door for your business. Visitors will understand your services immediately, trust your expertise through social proof, and convert at 4–6%, compared to your current 1–2%.
Discovery & Competitive Audit
We interview you, your team, and 10–15 past clients to understand your service offerings, target customer profile, and competitive landscape in your Amsterdam district. We audit your top 5 local competitors' websites, Google Local Pack profiles, and review velocity to identify gaps and opportunities.
Conversion Strategy & Wireframes
Based on discovery, we map your customer journey—from first search to quote request to conversion. We define messaging, service hierarchy, trust-building elements (testimonials, certifications, before/after galleries), and calls-to-action optimized for your construction or home services niche.
Design & Development
We build a mobile-first, conversion-optimized website with fast load times (core web vitals), local SEO schema markup, integrated review aggregation, and clear service pages for each offering. Every element is tested for clarity and intent match.
Local SEO & Trust Setup
We configure Google Business Profile, ensure local schema markup, set up review request workflows, and implement structured data for your services. We also prepare a 90-day SEO roadmap (keywords, content, link strategy) specific to Amsterdam and your service areas.
Launch & Performance Baseline
We deploy your site to production, monitor technical performance and user behavior in week one, and conduct refinements based on real visitor data. You'll receive a baseline conversion report and an ongoing optimization roadmap for months 2–6.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam construction & home services brand
The median construction & home services client after 6 months
A practical, one-page checklist showing the 12 critical elements that separate high-converting construction websites from underperforming ones. Specific to Amsterdam market dynamics and local SEO.
Median result across 12 construction & home services Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does a conversion-focused website cost?
Typical investment ranges €8,000–€18,000 depending on complexity, number of service pages, and integrations (review aggregation, CRM, etc.). Most clients recoup investment within 3–4 months through new leads. We also offer performance-based pricing: lower upfront cost, shared revenue on leads generated above a baseline.
How long until we see results (leads and revenue)?
Website goes live in 8–10 weeks. You'll see initial leads within week 1–2 post-launch (from organic traffic and local search visibility improvements). Month 3–4, local SEO compounds and leads accelerate. By month 6, most clients are generating 6–12 qualified leads/month.
Will our website rank in Google Local Pack?
Yes, if you commit to local SEO setup: optimized Google Business Profile, review generation, schema markup, and service-area targeting. We handle technical setup; you handle review requests and client communication. 91% of our construction clients rank top-3 within 6 months.
What if we already have a website?
We audit it first. If it's under 3 years old and mobile-optimized, we often rebuild specific pages (service pages, lead forms, trust elements) rather than a full redesign—saving cost and time. If it's outdated (2010–2015 era), a full rebuild makes sense.
Do you handle ongoing SEO and marketing after launch?
We include 90 days of post-launch optimization and monitoring. After that, we offer retainer packages (€1,500–€5,000/month) for ongoing SEO, PPC, and content. Many clients start with web design only and add services later as leads scale.
FREE · NO COMMITMENT · 48HR TURNAROUND