Built for Construction & Home Services Brands That Have Outgrown Their Last Web Design Agency.
Your competitors are winning Google Local Pack rankings and converting visitors into clients. We build websites that do the same for you.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Rotterdam construction & home services is a different game.
We’ve run Web Design here. We know what it takes.
52,000 construction firms in Rotterdam. Most still rely on word-of-mouth.
Rotterdam's construction and home services sector is fragmented—52,000 SMBs compete for the same local clientele, yet fewer than 30% have a conversion-focused web presence. Word-of-mouth still dominates, but buyer behaviour has shifted: 78% of homeowners and facility managers search online before calling. The businesses winning deals are those with strong Google Local profiles, conversion-optimised websites, and review systems that build trust. Your website isn't a brochure—it's your most effective salesperson.
The 3 places Rotterdam construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
90% of their work came from referrals. They had a 10-year-old static website with no conversion elements, no reviews, and no Google Local presence. Competitors with optimised Google profiles were capturing jobs the contractor should have won.
Redesigned website to showcase certifications, insurance, before-and-after project galleries, and customer testimonials prominently.
— Mark V.
Owner, Rotterdam Electrical Solutions
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads from Web · BEFORE
2–3
Monthly Qualified Leads from Web · AFTER
15–18
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, your website becomes your most effective salesperson. You're ranking in Google Local Pack, attracting 3–4x more qualified enquiries, and closing deals faster because prospects trust you before they call.
Discovery & Market Audit
We analyse your current position in Rotterdam's construction and home services market. We audit your website, your competitors' digital presence, your Google Local profile, and your review landscape. We identify exactly where you're losing deals and why prospects choose your competitors instead.
Trust-First Strategy & Wireframes
We design your website around conversion, not aesthetics. Every section is built to answer a prospect's objections, showcase your authority, and guide them toward an enquiry. We map your buyer journey—from Google search to phone call—and optimise for local search visibility in Rotterdam and surrounding areas.
Design & Development
Our designers and developers build a high-conversion website with fast load times, mobile-first design, and integrated review functionality. We embed trust signals—client testimonials, certifications, before-and-after galleries—and optimise for local SEO (schema markup, Google My Business integration, local keywords).
Review Generation & Local SEO Launch
We set up a systematic review collection process so you're continuously building trust signals. We optimise your Google My Business profile, publish schema markup, and establish local citations across Rotterdam business directories. This accelerates your Local Pack visibility.
Performance Monitoring & Optimisation
We track enquiries, conversion rates, Google Local Pack rankings, and review accumulation. We run A/B tests on high-value pages and refine messaging based on real prospect behaviour. You receive a monthly dashboard showing how many qualified leads your website is generating.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Rotterdam construction & home services brand
The median construction & home services client after 6 months
A 12-point diagnostic checklist to evaluate whether your current website is converting visitors into clients—or costing you money in lost opportunities.
Median result across 12 construction & home services Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before my website starts generating leads?
Your site goes live in 5–8 weeks and starts appearing in local search results within the first 2–3 weeks. We see the first qualified enquiries arrive within 30 days of launch. Full traction (3–4x lead volume) typically happens over 4–6 months as reviews accumulate and Local Pack rankings solidify.
What if I already have a website? Do I need a complete rebuild?
Not always. We audit your current site first. If it has technical fundamentals (fast load, mobile-friendly, decent structure), we can often optimize it for conversion at a lower cost than rebuilding. If it's outdated or built on poor architecture, a rebuild saves time and delivers better results. We'll be honest about which path makes sense for your situation.
How do you guarantee my website will rank in Google Local Pack?
We can't guarantee rankings—Google's algorithm is complex and competitive. But we control the factors that matter: Local SEO setup (schema, citations, service areas), review velocity (we drive systematic review collection), and on-page optimisation. Our track record shows 92% of clients ranking in Local Pack within 4 months. If you follow the strategy and maintain consistent review generation, rankings follow.
What's included in your monthly retainer after the website launches?
Monthly retainers typically cover: performance monitoring and reporting, 1–2 rounds of A/B testing per quarter, review system management, monthly technical updates, Google My Business optimisation, and one strategic call. Retainers range from €1,500–€3,500/month depending on your needs. Some clients opt for project-based work only and manage ongoing optimization themselves.
How much does a new conversion-focused website cost for a construction or home services business?
Design and development typically range from €6,500–€14,000 depending on complexity, number of service pages, and integrations (review system, booking, payment). This is usually a one-time investment. We also often recommend a €1,500–€2,500/month retainer for ongoing optimization and performance monitoring. We can work within your budget and often phase the project to spread costs.
FREE · NO COMMITMENT · 48HR TURNAROUND