Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
52,000 construction and home services businesses in Rotterdam metro. Most rely on word-of-mouth. The ones winning? They're running paid campaigns that work.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Rotterdam construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your competitors are winning leads you're leaving on the table
Rotterdam's construction and home services sector is dominated by SMBs spending €3,200 monthly on digital marketing—yet most lack a structured paid strategy beyond basic Google Ads. Your competitors in logistics, maritime, and tech-adjacent trades are capturing Google Local Pack positions faster, and customer review deficits are costing you credibility. The market is ready for paid marketing that converts: B2B enquiries, service calls, and project leads are being won by agencies that understand port city logistics timelines and seasonal project cycles. Right now, your digital pipeline is fragile. This is fixable.
The 3 places Rotterdam construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Completely dependent on word-of-mouth and referrals; zero paid marketing. Competitors were winning contract tenders because they appeared first in Google Local Pack. Monthly lead volume was flat; growth was stalled at 6% YoY.
Launched Google Local Services Ads targeting commercial facilities managers and property developers in Katendrecht and Wilhelmina Pier districts
— Marco T.
Owner, Electrical Services
Read the full case study →BEFORE → AFTER
Monthly qualified leads from paid channels · BEFORE
0
Monthly qualified leads from paid channels · AFTER
25
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, your paid marketing generates a predictable pipeline of qualified leads aligned to seasonal project demand. After 6 months, you're spending the same €3,200 monthly but generating 2–3x more qualified enquiries and paying 40% less per lead than before. Your Google Local Pack position improves as reviews accumulate, creating a compounding advantage over word-of-mouth competitors.
Audit & Discovery
We analyse your current paid marketing presence, competitor positions in Google Local Pack, and your review velocity. We map your seasonal project cycles and B2B buyer journey—critical in Rotterdam's project-driven construction market. This reveals where your €3,200 monthly spend is leaking and which channels your competitors are winning on.
Strategy & Foundation
We design a paid marketing engine built for your service type: Google Local Services Ads for residential work, LinkedIn B2B campaigns for commercial contracts, and retargeting campaigns to recapture lost enquiries. We establish success metrics tied to your actual business goals—cost per qualified lead, conversion rate, ROI—not vanity metrics.
Campaign Launch & Optimisation
We build and launch campaigns across your highest-ROI channels. Every ad is tested, every landing page is optimised for your service vertical. We run weekly optimisation cycles: pausing underperformers, scaling winners, refining targeting based on Rotterdam-specific seasonal demand patterns and competitor moves.
Review Generation & Trust Layer
We implement a systematic review generation program—the missing piece costing you Google Local Pack visibility. Automated post-service requests, follow-ups, and incentive structures designed to build social proof without damaging your credibility. More reviews = higher local pack rank = more organic leads to support your paid funnel.
Reporting & Growth Planning
Monthly strategy calls where we review performance against benchmarks, discuss budget allocation based on actual ROI, and plan next month's tactical shifts. You'll see exactly how many leads came from paid marketing, what they cost, and how many converted to projects. No guesswork—only transparency and compounding growth.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Rotterdam construction & home services brand
The median construction & home services client after 6 months
A data-driven guide to paid marketing ROI built specifically for Rotterdam construction and home services SMBs. See how top performers in your sector are scaling beyond word-of-mouth, reduce cost-per-lead by 40%+, and build a predictable digital pipeline.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does paid marketing cost for a construction or home services business?
It depends on your service type and target area, but most Rotterdam construction SMBs spend €2,000–€5,000 monthly on ads. The question isn't cost—it's ROI. We typically reduce cost-per-lead by 40–55% within 90 days, so your budget goes further. We offer retainers from €1,500–€7,000/month depending on campaign complexity and growth targets.
We've tried Google Ads before and didn't see results. Why would this be different?
Most construction businesses use generalist agencies that treat your campaigns the same as a retail or SaaS client. We specialise in construction and home services. We understand seasonal project cycles, B2B buying timelines, tender processes, and emergency service urgency. We also rebuild campaigns from scratch—not just tweak old ones. If previous results were poor, it's likely because strategy was missing, not because paid marketing doesn't work for you.
How long before we see leads?
Google Ads typically generate first leads within 7–10 days of launch. However, quality and cost-per-lead improve over weeks 2–6 as we gather data and optimise. Full ROI optimisation—hitting our 40% cost-per-lead reduction target—usually takes 60–90 days. LinkedIn campaigns take longer (12–16 weeks) because B2B buying cycles are slower.
What if we already have a Google Business Profile? Do we need Local Services Ads?
Having a profile and optimising it are different things. If you're not in the Google Local Pack top 3 for your service area, you're losing leads daily. Local Services Ads work alongside your organic profile: the ads drive immediate visibility while we simultaneously improve your review count and rating, which boosts your organic rank. Both channels together create a compounding advantage.
How do you know which channels to focus on for our business?
We start with a diagnostic audit: we analyse competitor spend, your previous campaign data (if any), search volume trends in Rotterdam for your services, and your actual customer profile. Then we test. We'll run small pilots across Google Search, Local Services Ads, LinkedIn, and Display within the first month. We kill what doesn't work and scale what does. No guessing—data-driven decisions from day one.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Rotterdam construction & home services market diagnostic.
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