Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
42,000 SMBs in The Hague. Most waste €3,500 monthly on paid marketing that doesn't convert. We make every euro count.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
The Hague construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your construction budget is leaking. Let's plug it.
The Hague's construction and home services sector relies heavily on word-of-mouth referrals—a shrinking moat as competitors dominate Google Local Pack results. Your city has 42,000 SMBs, but fewer than 30% run systematic paid campaigns. This creates opportunity: businesses investing in Google Ads and Local Services Ads in Binnenstad and Beatrixkwartier are capturing 60% more qualified leads than their traditional-only peers. The digital maturity gap is real, and it's profitable for early movers.
The 3 places The Hague construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite solid reputation, the business was invisible online. Competitors with Google Local Services Ads were capturing 60% of their inbound calls. The owner was spending €2,500/month on vague 'brand awareness' Facebook ads with no lead tracking or ROI clarity.
Rebuilt Google Business Profile from scratch: fresh photos of completed jobs, service area expanded to 15km radius, review generation automation launched (15–20 new reviews/month within 8 weeks).
— Peter V.
Owner, Beatrixkwartier Plumbing & Heating
Read the full case study →BEFORE → AFTER
Monthly qualified leads · BEFORE
6–8 (referral only)
Monthly qualified leads · AFTER
32 (predictable, paid + organic)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 6 months of partnership, your cost-per-lead drops 35–50%, lead-to-job conversion improves 40%+, and you're generating 20–30 qualified leads monthly on a predictable, measurable budget. You stop gambling on ad spend and start building a scalable demand engine.
Audit & Baseline
We analyze your current ad accounts, Google Business Profile, and competitor landscape in The Hague. We pull 90 days of data to identify spending leaks and low-performing keywords or audiences specific to construction/home services verticals.
Strategy & Channel Mix
Based on your service area (Binnenstad, Beatrixkwartier, or broader metro), we design a paid media roadmap: Google Local Services Ads for immediate high-intent capture, Search campaigns for service keywords, and Facebook Lead Ads for nurture. Budget allocation is data-driven, not guesswork.
Setup & Optimization
We build or rebuild your Google Business Profile, ensure review generation is automated, and launch campaigns with tight audience targeting (service area, intent keywords, competitor search terms). Landing pages are optimized for conversion before a single ad dollar is spent.
Daily Management & Testing
Our team monitors ad performance daily, pauses underperformers, scales winners, and A/B tests ad copy, landing pages, and audiences. You see weekly reports with lead volume, cost-per-lead, and conversion trends—no surprises.
Scale & Refine
After 6–8 weeks of baseline data, we identify your best-performing channels and audiences, then reallocate budget to scale profitable campaigns. We introduce new channels (YouTube, retargeting) only when proven profitable. Refinement is continuous.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a The Hague construction & home services brand
The median construction & home services client after 6 months
Get a free, no-obligation audit of your current ad spend. We'll identify exactly where your budget is leaking and show you 5–7 quick wins you can implement immediately.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does Omakaase's Paid Marketing service cost?
Our retainer ranges from €1,500–€7,000/month depending on your ad spend volume, account complexity, and service scope. Many clients allocate €3,500–€5,500/month for ads + our management fee. We'll customize a package after the audit. There's no lock-in contract; you can pause or adjust anytime.
What if my current paid ads are performing OK? Do I really need to change?
Maybe, maybe not. But 'OK' isn't 'optimized.' If your cost-per-lead is above €200, or your close rate is below 20%, there's room for improvement. The audit is free—we'll show you exactly where you stand vs. top performers in your field. If we can't add value, we'll tell you.
How long before I see results?
Quick wins (landing page fixes, negative keywords, GBP optimization) show impact in 2–4 weeks. Meaningful cost-per-lead reduction typically takes 6–8 weeks as we gather data and refine audiences. Lead volume usually increases week 1 if you're running Local Services Ads (high-intent channel). Patience pays off here—we're building an engine, not chasing quick fixes.
Do you manage social media ads too, or just Google?
We manage both. Most construction businesses see 80%+ of ROI from Google (Local Services Ads + Search), so that's our priority. But Facebook/Instagram lead ads work well as a nurture channel and for building review velocity. We integrate both into a cohesive strategy, not siloed campaigns.
What if my service area is multiple cities (e.g., The Hague + Rotterdam + Delft)?
We can absolutely scale that. We'll structure campaigns by geography, set location-specific budgets, and test messaging that resonates in each area. Multi-city businesses need different landing pages and keyword strategies per market. We handle the complexity; you get the results.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your The Hague construction & home services market diagnostic.
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