Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
Your competitors are winning on Instagram and Google Local Pack. It's time your construction business built a community that converts.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
The Hague construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
42,000 SMBs in The Hague. Only 18% have active social selling.
The Hague's construction and home services sector thrives on reputation and local trust—yet most businesses rely entirely on word-of-mouth and outdated lead generation. Government, legal, and international organisations dominate the city's professional landscape, meaning B2B referrals remain critical, but digital presence increasingly gates those referrals. Winning the local social conversation isn't optional anymore: prospects now expect to see your work on Instagram, reviews on Google, and engagement proof before they call. Agencies spending €3,500–€7,000/month on marketing are seeing the gap—those without systematic social media strategies are losing leads to competitors who do.
The 3 places The Hague construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Declining referral flow as they outgrew their network. Google Local profile was incomplete, had only 6 reviews (4.2 stars). Instagram account was dormant. Competition from larger contractors with visible online presence was intense in The Hague's high-demand renovation market.
Rebuilt Google Business Profile with 45 high-quality before/after photos, optimised description, and location-specific keywords. Activated review automation via post-project email sequence.
— Mark V.
Owner, General Contractor
Read the full case study →BEFORE → AFTER
Monthly qualified leads from social · BEFORE
2–3 (referrals only, no tracking)
Monthly qualified leads from social · AFTER
8–10 (measurable, repeatable, scalable)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll have an active, optimised social presence generating 15–25 qualified local leads monthly, a 4–8 star Google rating with 20+ fresh reviews, and a community of past clients and referral partners who trust and recommend you. Your phone will ring more. Your projects will close faster.
Audit & Baseline
We analyse your current Google Local profile, social accounts, and competitor landscape in The Hague. We review your review rate, engagement metrics, and where your ideal clients are actually discovering contractors. This gives us a clear before snapshot and identifies the highest-leverage opportunities.
Strategy & Architecture
We map your ideal client journey—from discovery on Instagram or Google Local, through community engagement, to conversion and referral. We establish messaging, posting cadence, content pillars (before/after work, team spotlights, local expertise), and KPI targets specific to your construction or home services niche.
Optimise & Activate
We fully optimise your Google Business Profile (photos, posts, schema), set up Instagram for conversion (link in bio, CTA stickers), and activate LinkedIn if relevant for B2B referrals. We establish a review generation system—automating requests post-project so reviews flow in consistently.
Content Creation & Community
Our team creates and publishes 8–12 high-quality posts monthly (before/afters, team stories, local tips, client testimonials). We manage engagement—responding to comments, messages, and reviews within 24 hours to build community trust and signal to algorithms that your account is active.
Measure & Optimise
Monthly, we review Google Local analytics (clicks, calls, direction requests), Instagram insights (reach, engagement, profile visits), and conversion data (which posts drove inquiries). We refine content, adjust posting times, and double down on what works. Quarterly business reviews tie social performance to your actual project pipeline.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a The Hague construction & home services brand
The median construction & home services client after 6 months
A practical, no-fluff checklist of the 18 critical actions winning contractors in The Hague are taking right now to dominate Google Local, Instagram, and referral networks. Download it free—use it immediately.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from just hiring someone to post on Facebook?
Completely different. A social media poster publishes content and disappears. We architect your entire social strategy—from audience research and review systems to conversion optimisation and monthly reporting tied to revenue. We treat social media as a lead generation and trust-building engine, not a content sinkhole. You'll see measurable pipeline impact, not just vanity metrics.
We're a small operation. Is social media marketing really worth €2,500–€5,000/month?
It depends on your annual revenue and lead value. If a single project is worth €15,000–€50,000+, and social media generates even 2–3 of those per month, yes—it's absolutely worth it. Our clients generating €6,000–€15,000/month in pipeline impact from social are seeing 200–400% ROI. Start with an audit to see your specific opportunity. Most of our clients say it's their best marketing investment.
How long before we see results?
Quick wins (Google Local optimisation, first reviews, engagement lift) show in weeks 3–6. Material pipeline impact (8–15 qualified leads per month) typically appears within 12–16 weeks. Revenue attribution takes 4–6 months due to project lead times in construction and home services. We'll show monthly progress so you can see momentum building.
Do you manage the content creation, or do we?
We do it. Our team creates and publishes 8–12 professional posts monthly—before/afters, team spotlights, local tips, testimonials. You approve the direction and strategy; we handle production. You should focus on running projects, not scrolling Instagram. We also manage community engagement (comments, messages, reviews) within 24 hours.
What if we already have a social media presence but it's not working?
Most small businesses have stale, unfocused social accounts—few followers, low engagement, zero conversion path. We audit what's there, identify the gaps (missing strategy, poor content mix, no review system, wrong posting times), and either revitalise it or rebuild it entirely. Often a relaunch is faster than trying to salvage a failed account. Expect a 60–90 day reset period.
FREE · NO COMMITMENT · 48HR TURNAROUND