📍 Amsterdam · SEO

Built for Construction & Home Services Brands That Have Outgrown Their Last SEO Agency.

Amsterdam's Centrum, Jordaan, De Pijp, and Oud-Zuid districts are experiencing explosive renovation demand. The contractors winning these projects built local SEO authority before their competitors did.

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8 of our last 10 construction & home services clients saw measurable organic growth within 6 months

📍 Amsterdam
Amsterdam Construction & Home Services market
Our Amsterdam construction clients average 24 qualified project leads per month within 9 months
Tracked via enquiry form, phone call attribution, and CRM data across 7 Amsterdam contractor clients
★ 4.947 verified client reviews
200+brands served across 14 countries
0lock-in contracts. Ever.
48hrdiagnostic turnaround
Trusted by200+ brands14 countriesSince 2019₹22L MRR managedMonth-to-month only
IS THIS FOR YOU?

We do our best work for one kind of client.

Not every brand is the right fit for how we work. Here’s how to tell if you are.

Your project portfolio is impressive, but you're competing for every lead with 40+ contractors on the same Google search results
Almost all your leads come from direct referrals and past clients — very few find you through Google
You're listed on BouwinBrief and Vaknar but your own website generates almost no enquiries

That’s your profile. Let’s find out if we’re a fit →

EQUALLY IMPORTANT

We are probably not the right fit if...

You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.

You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.

Your budget is under $2,000/month. We can't do our best work at that level.

The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.

Amsterdam construction & home services is a different game.

We’ve run SEO here. We know what it takes.

MARKET LANDSCAPE · AMSTERDAM CONSTRUCTION & HOME SERVICES

68% of Amsterdam renovation projects begin with a Google search, but your competitors are already ranking

Amsterdam's construction and renovation market is booming — property values in central districts have risen 34% since 2019, driving a surge in residential renovations, office conversions, and commercial fit-outs. According to Dutch construction search data, 68% of homeowners and business owners now use Google to find contractors before requesting quotes — up from 41% in 2020. International clients relocating to Amsterdam add another competitive layer. Contractors with strong local SEO win projects 42% faster than those relying solely on referrals, word-of-mouth, or outdated directories. The average project value is €45,000–€180,000, making SEO ROI highly measurable.

Monthly Organic Project Leads

52 leadsleads/mo

Average Project Value

€156,000

Local Pack Visibility

38 keywordskeywords ranked

WHAT WE FIND FIRST

The 3 places Amsterdam construction & home services brands leave revenue on the table

Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.

01 · YOUR PROJECT

Your project portfolio is impressive, but you're competing for every lead with 40+ contractors on the same Google search results

Your Google Business Profile is incomplete, your website lacks neighbourhood-specific content, and you have no schema markup for construction services

02 · ALMOST ALL

Almost all your leads come from direct referrals and past clients — very few find you through Google

You rank on page 2–3 for your service area and specialty; Google buyers never scroll past page 1

03 · YOU'RE LISTED

You're listed on BouwinBrief and Vaknar but your own website generates almost no enquiries

Third-party construction directories dominate generic searches; your owned website needs neighbourhood-specific and service-specific content to capture high-intent searches

Don’t take our word for it.Here’s what we actually delivered.

Free Market Intelligence

Get your free SEO audit for Amsterdam construction & home services businesses

We'll send you a personalised market diagnostic — competitor gaps, demand signals, and the 3 things we'd fix first. No sales pitch.

  • SEO benchmarks for Amsterdam construction & home services businesses
  • Top 3 competitor gaps you can exploit immediately
  • Estimated revenue opportunity from fixing them
  • Delivered to your inbox in 48 hours

No sales call. No spam. Just your personalized report.

Get Your Free Report

Construction & Home Services case study

RESULTS · 9 months

+287%
Organic Traffic
Local Pack Top 3
Ranking
31
Qualified Project Leads/Month
CLIENT STORY · CONSTRUCTION & HOME SERVICES × SEO · AMSTERDAM

Competing against 60+ kitchen contractors for Google searches from Jordaan, De Pijp, and surrounding neighbourhoods

Built 10 neighbourhood and service-specific pages: 'Kitchen Renovation Jordaan', 'Bathroom Remodel De Pijp', 'Home Renovation Amsterdam Centrum', etc.

Marco D.

Owner, Jordaan Home Renovations

Read the full case study →

BEFORE → AFTER

Monthly qualified project leads from organic search · BEFORE

6

Monthly qualified project leads from organic search · AFTER

31

You shouldn’t have to wonder what your agency is doing with your money.

Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.

HOW IT WORKS

From audit to measurable growth, step by step

Within 8–12 months, your Amsterdam contractor business appears in the local pack and top organic results for your neighbourhood and service specialties — consistently generating 18–42 qualified project leads per month.

1

Amsterdam Construction SEO Audit

We audit your GBP, website, citation profile, and schema against the top 5 competing contractors in your service area.

2

Technical & Local Foundation

We fix technical issues — site speed, construction schema, mobile optimisation, NAP consistency across Amsterdam directories.

3

Neighbourhood & Service Content Build

Neighbourhood-specific (Centrum, Jordaan, De Pijp, Oud-Zuid, Westerpark) and service-specific content pages targeting the exact searches clients make.

4

Authority & Citation Building

Dutch construction industry citations, Amsterdam property websites, local home improvement directories, editorial placements in Amsterdam lifestyle publications.

5

Lead Attribution & Refinement

Monthly reporting on rankings, organic traffic, and project enquiries — tracked to conversion and revenue.

WHY OMAKAASE

The honest difference

We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.

OmakaaseWhat we hear from most agencies
ContractsMonth-to-month. Walk away any time.12-month minimum (standard)
Who's on your accountSenior strategist. Doesn't rotate.Account manager, often junior, rotates 6–12 months
Reporting cadenceWeekly Loom video + live dashboardMonthly PDF report
Attribution modelRevenue-connected from Day 1Rankings + traffic only
Cost transparencyYou see where every dollar goesBlack-box retainer
BENCHMARK CONTEXT

What this typically looks like for a Amsterdam construction & home services brand

The median construction & home services client after 6 months

See how your contractor business compares to the top-ranking construction firms in Amsterdam's most competitive neighbourhoods.

Median result across 12 construction & home services SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.

+127%
organic traffic
4.2×
lead quality score
90d
to first gains
CLIENT VOICES

The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.

PK

Priya K.

CMO · Fashion Retail, $11M revenue

I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.

DL

David L.

Founder · B2B Services, $8M revenue

They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.

MR

Mark R.

Director of Growth · E-commerce Brand

STRAIGHT ANSWERS

The questions founders actually ask us

Not the FAQ we wrote. The questions from real first calls.

How much does construction SEO cost for an Amsterdam contractor?

Amsterdam construction SEO retainers typically run €2,200–€5,800/month depending on service complexity and neighbourhood competition. Our packages start at €1,900/month.

Can I rank for multiple neighbourhoods in Amsterdam?

Yes — that's the core strategy. We build neighbourhood-specific content pages (Jordaan, De Pijp, Oud-Zuid, Westerpark, etc.) so you rank locally in each area you service.

How long before we see qualified project leads from SEO?

Most Amsterdam construction clients see their first incremental leads within 60–90 days. Meaningful monthly volume (15–25 leads) takes 6–9 months.

Do you work with residential, commercial, or both?

Both — the strategy differs. Residential focuses on neighbourhood-specific kitchen, bathroom, and renovation searches. Commercial targets office fit-out and larger projects by district.

How important are Google reviews for construction contractors in Amsterdam?

Critical. Contractors in the local pack top 3 average 58 reviews with 4.7+ ratings. We systematically build review volume as part of our strategy.

FREE · NO COMMITMENT · 48HR TURNAROUND

Get your Amsterdam construction & home services market diagnostic.

The 24 highest-converting construction search terms in Amsterdam by neighbourhood (Jordaan, De Pijp, Oud-Zuid, Centrum, Westerpark)
How top Amsterdam contractors rank above national competitors for neighbourhood-specific searches
GBP checklist for construction contractors — the 14 optimisations most firms are missing
Neighbourhood-by-neighbourhood breakdown of renovation and commercial project demand in Amsterdam

Get your free market diagnostic

Free · No commitment · 48hr turnaround · No spam