Built for Technology & SaaS Brands That Have Outgrown Their Last Social Media Agency.
San Diego's 82,000 tech SMBs spend $4,200/month on social. Most see zero qualified leads. We change that.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
San Diego technology & saas is a different game.
We’ve run Social Media here. We know what it takes.
Your LinkedIn isn't converting. Here's why—and how to fix it.
San Diego's Technology & SaaS ecosystem is densely competitive—biotech, military contractors, and emerging startups all fight for attention on the same platforms. Your CPCs on paid are climbing faster than your CAC metrics allow. LinkedIn, where your buyers actually live, sits dormant because content strategy isn't driving pipeline—it's just driving impressions. Community-first social marketing isn't a vanity metric here; it's the difference between a $2,000 retainer agency and a strategic partner who owns your revenue growth.
The 3 places San Diego technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
LinkedIn was a ghost town—2–3 unpromoted company posts per month. Sales team complained of weak inbound. Paid campaigns cost $220+ per qualified lead. No content strategy existed; every post was ad-hoc.
Mapped biotech procurement buyer's journey across LinkedIn—discovered they consumed 40% of their content via company pages and thought leaders, not ads.
— Sarah M.
VP of Growth
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads from Social · BEFORE
0–2 leads/month (sporadic, low quality)
Monthly Qualified Leads from Social · AFTER
8–10 leads/month (22% sales-ready rate)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
By month 6, you'll have a documented, repeatable social system that generates qualified pipeline—not impressions. Your team owns the playbook, CPCs drop 35–50%, and you're no longer wondering if social marketing works for B2B tech.
Buyer Intent Audit
We map your ideal customer profile's actual social behavior—where they lurk, what problems they discuss, who they follow. For San Diego tech companies, this means analyzing biotech hiring conversations, military procurement signals, and competitive intelligence on platforms your buyers inhabit. Not guesses; data.
Content Architecture Design
We build a sustainable content framework—not a calendar of random posts. This includes thought leadership pillars, customer success narratives, industry commentary streams, and product/capability depth pieces. Each piece is designed for LinkedIn engagement and retargeting into paid campaigns.
Community-First Content Launch
We begin creating 2–3 high-intent social assets per week (LinkedIn posts, threads, carousel decks). Every piece is tested for engagement and optimized toward your conversion funnel. We run parallel organic + paid experiments to identify your highest-ROI content patterns.
Paid Social Efficiency Build
Once organic community signals strengthen, we layer in paid campaigns targeting warm audiences—your engaged followers, website visitors, and lookalikes. This reduces CPCs by 40–60% vs. cold prospecting. We focus on lead-gen and pipeline-stage campaigns, not vanity metrics.
Pipeline Attribution & Scaling
We integrate social data with your CRM to track which content, campaigns, and audiences generate qualified leads and revenue. This closes the loop between social activity and sales outcomes. We then scale proven patterns and sunset underperforming tactics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a San Diego technology & saas brand
The median technology & saas client after 6 months
Most San Diego tech companies waste 60–70% of their social budget on tactics that don't generate pipeline. We'll audit your current strategy, benchmark you against top performers in your space, and identify the exact gaps costing you qualified leads.
Median result across 12 technology & saas Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring a social media manager?
A social media manager creates posts and publishes them. We architect a strategy first—buyer intent, content pillars, conversion mechanics—then execute at scale. We also connect social activity to pipeline and revenue in your CRM. The difference is strategy-first vs. execution-only. You need both to see ROI.
How long before we see qualified leads?
Organic community takes 8–12 weeks to show initial traction (engagement signals, follower quality). However, we layer paid campaigns by week 9–10 once we have data on what content converts. Most clients see their first attributed qualified leads by week 12–14. Full momentum (8–10 leads/month) typically arrives by month 5–6.
What if our sales team doesn't follow up on inbound leads?
This is common. We recommend a brief alignment call before we start—sales needs to commit to responding within 24 hours on inbound. We'll also provide a lead scoring model so sales knows which leads are truly qualified. If sales capacity is the blocker, we can dial back volume or focus on higher-intent campaigns. But the strategy only works if inbound gets handled.
Do you manage our paid social budgets, or just organic?
Both. We recommend starting with organic-first (weeks 1–8) to identify winning content and build audience signals. Then we layer in paid retargeting to warm audiences—this is where the efficiency gains happen. Average spend: $500–$2,000/month in paid, layered on top of your content creation retainer.
What if our product is 'boring' or technical? Will social marketing work?
Yes—especially for B2B tech. Your buyers are humans with real problems. The trick is translating technical features into narrative (customer wins, market trends, educational content). Some of our best ROI cases involve 'boring' enterprise software and biotech. The boring industries often have weak social competition, which means easier wins.
FREE · NO COMMITMENT · 48HR TURNAROUND